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GPS and location-based technologies key to mobile marketing
Mobile experts from Microsoft, Research in Motion and other companies Tuesday highlighted GPS and other location-based technologies as a key to boosting consumer engagement and marketing efforts on mobile devices.
(From: MedaiPost's Online Media Daily, August 27, 2010)
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Quincy Newspaper stations send SMS weather alerts to mobile phones
Quincy Newspaper stations in 11 DMAs have begun sending viewers SMS messages to inform them of weather alerts on their mobile phones via the Cellit Climate service.
(From: Broadcast Engineering, August 25, 2010)
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Verizon to stream live TV to tablets for FiOS subscribers
Yahoo News says Verizon hopes to stream live TV to tablet-toting FiOS subscribers starting next year.
(From: spots-n-dots, August 19, 2010)
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Coupons most appealing location-based mobile ads
A report by JiWire found that mobile users find the most appealing location-based ads are coupons, with 39 percent agreeing that they want discounts while on the go. They are also interested in discovering nearby stores and reviews through ads on location-based apps.More than half of the JiWire respondents said they were willing to share their location for more relevant ads.
(From: digidayDaily, August 19, 2010)
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Mobile analytics lacking
A lack of analytics, audience size and fragmentation are among the still face mobile marketers despite the growth mobile media consumptions, according to a new report from digital agency 360i. When it comes to research on mobile usage and advertising, for instance, the firm points out that it's often not as extensive as that covering Web sites and Internet users.
(From: MediaPost's Online Media Daily, August 19, 2010)
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Quality of mobile broadband lags demand
A new report on consumer broadband service from the Federal Communications Commission suggests the quality of mobile broadband service lags growing demand. FCC Chairman Julius Genachowski has made expanding mobile broadband capacity a key goal of the agency's national broadband plan.
(From: MediaPost's Online Media Daily, August 19, 2010)
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HBO to stream shows and movies on mobile devices
HBO will begin streaming shows and movies on mobile devices -- including the iPad -- within the next six months, a company spokesperson confirmed. The content will be available through HBO Go, the Hulu-like service that the premium cable channel makes available to subscribers. The company currently has agreements in place with Verizon and Comcast
(From: The Wrap, August 17, 2010)
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Mobile video views growing at fast pace
Mobile video views are growing at a rate that could be four times what analysts suspect, according to the CEO of Rhythm NewMedia, which just released its second quarterly report on mobile video advertising. That report shows average monthly content views from Q1 to Q2 grew at the rate of 30 percent.That’s a substantially faster rate than has been forecast by other industry sources. An August 3 report from eMarketer, for instance, said that mobile video would double its reach by 2013.
(From: digidayDaily, August 16, 2010)
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Mobile digital TV receivers on track to reach market this year
Consumer electronics manufacturers who want to bring mobile digital TV receivers to market this year say those plans remain on track now that the FCC has waived a decades]old requirement to include full analog TV reception capability in those devices.
(From: B&C tvfax, August 10, 2010)
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AT&T offers mobile "TV Everywhere" service
AT&T on Monday introduced its first mobile "TV Everywhere" service, with the debut of an iPhone app that lets U-verse TV subscribers download and watch full TV episodes, initially from 52 TV shows through content-licensing deals with Disney-ABC Television Group, Discovery Communications and PBS.
(From: spots-n-dots, August 10, 2010)
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Half of mobile users to be web-enabled by 2013
In 2013, smartphone penetration will reach the halfway mark, and by 2014, 142.1 million users, representing 53.9% of the US mobile user population, will access the internet using mobile browsers or applications.
(From: eMarketer, August 10, 2010)
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Mobile video's audience to expand by 30% in 2010
Mobile video's audience is poised to expand by 30% to 23.9 million users in 2010 and double its size by 2013, according to new eMarketer estimates. The number of mobile video viewers, which includes users who watch via mobile browsers, subscriptions, downloads or applications at least once per month, will continue growing in the double digits for a compound annual growth rate (CAGR) of 22.8% from 2009 through 2014.
(From: Cynthia Turner's Cynopsis: Digital, August 4, 2010)
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Mullen's Mediahub to form new mobile division
Mullen's Mediahub is forming a new mobile division to spearhead creative collaboration with mobile media specialists.
(From: MediaPost's Online Media Daily, August 3, 2010)
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Mobile ads more engaging than online ads
Evidence of the effectiveness of mobile advertising is mounting, with research showing mobile banners trump standard online ads in clicks and conversions. And sophisticated immersive mobile ads create an even more engaging experience.
(From: eMarketer, July 20, 2010)
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IAB releases industry's first benchmark for mobile ad formats
The Interactive Advertising Bureau (IAB) announced the release of "Prevailing Mobile In-Application Advertising Formats," the industry's first benchmark for ad formats being offered in mobile applications. Summarizing the results of a survey of IAB member companies, the document showcases current trends in mobile advertising and covers the seven major mobile/portable application platforms: Android, Blackberry, iPad, iPhone/iPod Touch, Palm, Symbian and Windows Mobile.
(From: IAB, July 19, 2010)
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Ad execs sweet on mobile media
Ad executives are sweet on mobile media, with more than half planning to increase their spending on mobile media in the next 12 months, according to the Advertiser Intelligence Report from Advertiser Perceptions. The survey suggests that spending on mobile marketing will be growing at a faster rate than other media.
(From: MediaPost Publications, July 14, 2010)
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Mobile display ad revenue to increase to $1.2 billion in 2015
In the U.S., ABI predicts that the mobile display ad market will increase from $313 million in 2010 to $1.2 billion in 2015. That makes it one of the stronger growth areas for mobile ad revenues, along with text messaging, search advertising, ads within apps and both streaming and on-demand video.
(From: Media Daily News, July 12, 2010)
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Mobile device use continues to grow
Advertisers wondering when mobile will catch on might want to take a big breath and hang on. Two separate reports released Thursday reveal mobile device use, from smartphones to tablets, continue to increase.
(From: MedaiPost's Online Media Daily, July 9, 2010)
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Americans behind others in accessing the Web over mobile devices
When it comes to accessing the Web over mobile devices, Americans are far behind their Internet-connected counterparts in Japan, South Korea and parts of Europe.
(From: Associated Press, July 8, 2010)
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Location-based mobile marketing gaining awareness
Awareness is building around relevant, location-based alerts, which can turn mobile marketing into a useful tool rather than an intrusion and reach a broader audience that still does not have smartphones.
(From: eMarketer, July 6, 2010)
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