Internet
Local websites as an advertising and content medium are growing fast. Online ad revenue for local TV is projected to reach $618 million by the end of 2007 and national advertising expenditures totaled over $9.7 billion in 2006. (Source: Television Bureau of Advertising and Borrell Associates, Inc. Feb 07 / TNS MI March 07) Station websites offer advertisers many opportunities
to target consumers using unique station programming and innovative web applications; this section focuses on this fast-moving marketing opportunity.

For more information, contact Internet specialists Pat Yancovitz or Claire Sheridan.

  Internet: The Possibilities
   

Information on station website content options – from podcasting, to local search.

  Internet Ad Spending: History & Projections
   

The Borrell report and additional information on website revenue and ad models.

  Internet Facts, Figures & Measurement
   

Internet-related research reports and statistics, as well as information on web measurement methodology.

  Buying & Selling Station Website Ads
   

Information on contacting digital agencies, submitting agency proposals, how stations manage their web operations, as well as TVB's call reports.

  Links to Station Websites
   

Quick and easy access to local station websites.

  Internet Articles 
    Current articles of interest on Internet-related trends and news.


  News Briefs Glossary Multiplatform Committee Back to Top
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© 2008, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.