Planning & Buying

The Power of Television

Many say that television isn't what it used to be. They are right…'s better. Television remains the American consumer's top media choice for news and entertainment. People are spending more time with traditional TV than with any other medium, and advances in new technology are offering more ways to access and enhance the TV-viewing experience.

TVB discusses television in the media landscape in recent issues of the ANA Spotlight Magazine.









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