Planning & Buying

The Power of Television

“Many say that television isn't what it used to be. They are right...it's better.” Television remains the American consumer's top media choice for news and entertainment. People are spending more time with traditional TV than with any other medium, and advances in new technology are offering more ways to access and enhance the TV-viewing experience. The release of the 2012 Media Comparisons Study (see below) confirms Television's impact in a digital media world.

TVB President, Steve Lanzano, discusses television in the media landscape, and how advertisers are reinforcing the message of the power of TV.

 

 


 

 
 
 

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