Research shows that local TV stations are the top local news source, the top choice to view breaking news, and the number one trusted news source. Recent news studies have been very positive about local news vs. other major news sources.
Local television stations increased their news viewership in 2014. Very early morning news was the biggest growth area, with 4:30am newscasts growing 6% over the previous year.
“Local news in a Digital Age” study found major advantages for local news:
Local broadcast television is the #1 trusted source for news according to adults surveyed by GfK for this study.
Source: TVB Media Comparisons Study December, 2014. Gfk Custom Research North America Survey.
Base = Persons 18-64. Agree Strongly or Agree Somewhat.
TVB Members: visit the member site Research section to view the Media Comparisons 2015 Study.
The study revealed:
Sources: Pew Research Center 3/5/15, TVB Media Comparisons Study 2015, GfK Custom Research, 12/14, Hearst Television and GfK 6/14.