Local TV News Engagement

Hearst-Argyle Television commissioned a Local TV News Study from Frank N. Magid Associates, Inc. on the importance of Local TV News vs. other media. The results showed that Local TV News is an essential information source to consumers, and leads other media in many effectiveness measures.   

Importance

Local Television News is the most important source of information in the community.

 

Advertising Effectiveness

Local Television News ranks highest in driving purchases of products/services among all news programming.
 
 

Advertisements on Local TV News create more awareness than other news programs.

 

Advertisement Engagement Comparison

Viewers are far more engaged with advertisements on Local Television News than with ads in newspapers or on radio.
 
 
Source: Hearst-Argyle Television Inc. and Frank N. Magid Assoc., Inc. 2010
 

 

 
 
 

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