Hearst Local TV News Study

The Unique and Powerful Selling Proposition of Local Television News

73% Agree that Watching Local Television News
Is an Essential Part of their Lives

“Watching /Using this media is an essential part of my life.”
(Total % Agree)

Watching /Using this media is an essential part of my life.  (Total % Agree)


Over 60% of Adults 25-54 Rely on Local Television News for Product & Service Ideas

Younger Viewers Rely Even More Heavily

“I rely on local television news for product and service ideas that are relevant to me in my life.”

Strongly/Somewhat agree
Adults 25-34 64%
Adults 25-54 61%
Adults 35-64 59%
Adults 35+ 56%


Nearly Half of Women 25-54 Have Researched Advertisers Further After Seeing Their Ads on Local Television News

46% of Women 25-54 have done an Internet search for more information about the product or service

39% have looked for reviews of the product or service

33% have visited the product’s or service’s website or Facebook page

Ads in Local Television News Spur Viewers to Action

“How often do you investigate further or purchase a product or service advertised on/in this media?”
Often/Sometimes (%)

How often do you investigate further or purchase a product or service advertised on/in this media?

Source: The Unique and Powerful Selling Proposition of Local Television News, Hearst Television and GfK, June 2014

 
 
 

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