Competitive Media

Advertising in today’s complex media world is a challenge as media continue to evolve. Media consumption habits are constantly changing but Broadcast Television remains the leader in reaching audiences. Consider the current reach levels for TV compared to competitive media options.

Television’s Reach Remains The Highest
Source: GFK Multimedia Mentor Scan Spring 2014. M-S 6A-12M. Persons 18-64.


The Local Programming of Choice is on Local TV Stations
182 of the Top 200 Shows in the 2014-’15 Season Were Broadcast

S/O-S/O Programs Ranked by Adult 25-54 Ratings

Program Rank Broadcast Stations Ad-Supported Cable Total
1-25 24 1 25
26-50 22 3 25
51-75 24 1 25
76-100 23 2 25
101-125 23 2 25
126-150 21 4 25
151-175 24 1 25
176-200 21 4 25
Total 182 18 200
% 91% 9% 100%
Source: Nielsen, Npower, 9/22/14-5/20/15 (Syndication 9/22/14-5/10/15); Ranked by A25-54 L+SD US AA % (ties broken by 000’s)

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