Competitive Media

Advertising in today’s complex media world is a challenge as media continue to evolve. Media consumption habits are constantly changing, but broadcast television remains the leader in reaching audiences.

Television’s Reach Remains The Highest
Source: GFK Multimedia Mentor Scan Spring 2014. M-S 6A-12M. Persons 18-64.


The Local Programming of Choice is on Local TV Stations
182 of the Top 200 Shows in the 2014-’15 Season Were Broadcast

S/O-S/O Programs Ranked by Adult 25-54 Ratings

Program Rank Broadcast Stations Ad-Supported Cable Total
1-25 24 1 25
26-50 22 3 25
51-75 24 1 25
76-100 23 2 25
101-125 23 2 25
126-150 21 4 25
151-175 24 1 25
176-200 21 4 25
Total 182 18 200
% 91% 9% 100%
Source: Nielsen, Npower, 9/22/14-5/20/15 (Syndication 9/22/14-5/10/15); Ranked by A25-54 L+SD US AA % (ties broken by 000’s)

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