Digital

Market Eye: Capital Gains in Louisiana

Baton Rouge’s economy is diversifying beyond energy and government, and the local TV business is flourishing. What's working in Baton Rouge?  All digital, all the time at WAFB. The setup at WAFB gives digital a seat at the table of station leaders. “Digital has become a huge, huge part of our operation,” says Lee Meredith, VP and general manager.

Station Profile: WAFB-TV | WBXH-TV
Market: Baton Rouge, LA

WMAR To Launch Live Online Sports Talk Show

E.W. Scripps-owned ABC affiliate WMAR Baltimore (DMA 27) will introduce The Nest, a Monday morning interactive sports talk show streamed live through abc2news.com and the ABC2 mobile app.

Station Profile: WMAR-TV
Market: Baltimore, MD

WBIR Partnership A Win-Win, Win-Win In Knoxville

WBIR, the NBC affiliate in Knoxville, TN is partnering with GoVols247, an independent digital sports media company covering University of Tennessee football.

Station Profile: WBIR-TV
Market: Knoxville, TN


Post-Newsweek Hones Digital Targeting

Project Identity has the station group's digital team collecting more data about online and mobile subscribers with a plan to use it to better target content and advertising. Digital VP Catharine Badalamente says her team is benefiting from a closer relationship with Trove, formerly WaPo Labs, which used to spend most of its R&D time on the newspaper but now is firmly focused on the local TV group.

Broadcast Group Profile: Post-Newsweek Stations, Inc.

WCVB is Launching App That Will Allow Full Live Streaming of Station's Broadcasts

WCVB app to be added in early 2014 will increase its live-stream newscasts to include free, around-the-clock viewing on a smart phone or tablet.

Station Profile:  WCVB-TV
Market: Boston, MA (Manchester, NH)

KTVB Digital Tops Quarter-Billion Pageviews

In an unprecedented year of growth for the digital news destinations of Gannett’s NBC affiliate KTVB Boise, Idaho (DMA 110), the KTVB Digital Network grew page views, unique visitors and time spent, while social media reach climbed to market-leading new heights.

Station Profile:  KTVB-TV
Market: Boise, ID

ABC Launches News App For iPhone, Android

ABC said the app features a light, clean design, a “News Inbox,” and enhanced navigation built around three areas of interest: “Top Stories,” “Best Reads” and “Daily Rewind,” which features the day’s top stories and unique news stories from the day.

Broadcast Group Profile:  ABC Owned Television Stations, Inc.
Markets: Multi

How Reporters Use Mobile Newsgathering

Think Web first. A sign with those three simple words hangs in the Raycom-owned WDAM-TV newsroom in Hattiesburg, Miss. The idea is to remind reporters, producers and everyone else to push to Web, and smartphones make that job much easier.

Station Profile: WDAM-TV
Market: Hattiesburg-Laurel, MS
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ABC Owned Television Stations Digital Group Rolls Out Free Weather Alert App

The ABC Owned Television Stations Digital Group has rolled out an innovative new Weather App for its eight stations, Including ABC30 KFSN-TV in Fresno, CA. The announcement was made today by Carla Carpenter, Senior Vice President, Digital Media, ABC Owned Television Stations Group.

Broadcast Group: ABC Owned Television Stations
Markets: Multi

Tribune Stations Overhaul Digital Strategy

Tribune Broadcasting has reframed its digital strategy in every sense of the word. Literally, the company has adopted responsive design at its 13 broadcast station websites.

Station Profile: Multi
Market: Multi

WBAL-TV Is Bringing Mobile TV To Baltimore

Baltimore news station WBAL-TV recently signed an agreement with New Jersey's Dyle mobile TV to bring live broadcast programming to viewers who want to watch news and other programs on their cell phones. The move will help the local NBC affiliate expand its reach and stay ahead of the competition with new technologies.

Station Profile: WBAL-TV
Market: Baltimore

Gray TV Projects $5M In Moms Everyday Rev

There’s money in moms. Just ask Gray Television, which launched an app version of its four-year-old moms vertical site last month with high expectations. With its 32 stations all hosting a localized version of Moms Everyday, Gray has rolled out the app to 12 of its markets so far. Another third of its stations will plug into the app within the next two months in a second iteration..

Station Profile: Multi
Broadcast Group Profile: Gray Television, Inc.

CBS Streaming To Mobile Using Syncbak

Looking for a way to make its owned stations and affiliates available to the rapidly proliferating number of smartphone and tablet users, CBS has been testing the Syncbak platform that streams programming of stations while restricting reception to mobile devices within the stations' markets, says Robert Seidel, the network’s vice president of engineering and advanced technology.

Station Profiles: WCBS-TV, WLNY-TVKCBS-TVKCAL-TV
Markets: New York and Los Angeles

NBC Content to Stream in 1,200 Phila. Taxis

Philly taxis now have a New York feel to them, thanks to NBC. NBC10 is expected to make the announcement Tuesday on the 1,200 taxis, up from about 100 taxis a year ago.

Station Profile: WCAU-TV
Market: Philadelphia

CBS Local YourDay App

YourDayTM is the free iOS and Android app from CBS Local that brings the best of the local web right to your fingertips. Select your city, sit back and let YourDayTM update you on the latest news, sports, weather, and traffic in your city.

Station Profile: Multi
Market: Multi.

Small Details Make TV Websites Big

The top two local TV websites in the U.S. aren’t doing anything fancy, and that’s precisely why the people running them say they’re so successful. When asked about the source of their online strength, leaders at both sites pointed to constant news updates, streaming video, solid branding and corporate leadership that’s been committed to digital innovation since the Web’s earliest days.uo;s adult population, within the 30 days prior to the survey, the report found.

Station Profiles: KSL-TV, WRAL-TV
Markets: Salt Lake City, UT, Raleigh-Durham (Fayetteville), NC

KTTV and FOX Demonstrate Mobile TV

On the Los Angeles Fox O&O’s Good Day LA today, Erik Moreno, Fox Network Group SVP and co-GM of the Mobile Content Venture, demonstrated the Dyle mobile TV receiver to KTTV reporter Lisa Breckenridge.

Station Profile: KTTV-TV
Market: Los Angeles, CA

Toyota Offers Local News Promotion

The Toyota SUV is used by KCAL-TV to pick up local weather details as it drives throughout SoCal. In the process, it’s a moving ad for Toyota.

Station Profile: KCAL-TV
Market: Los Angeles, CA

Honolulu Digital Arena Pits Three Against One

Hawaii’s two leading online news outlets have undergone plenty of changes recently, but they remain fiercely competitive when it comes to breaking news, building mobile traffic and wooing advertisers.

It’s been several years since a newspaper merger and a partnership among several TV stations left the Honolulu market with a pair of major digital players: StarAdvertiser.com which is operated by the Honolulu Star-Advertiser, and HawaiiNewsNow.com, the digital face of a newsroom serving three TV stations.

Station Profiles: KFVE-TV, KGMB-TV, KHNL-TV
Market: Honolulu, HI


Hearst Stations Offering Election App

Hearst Television is launching Election 2012, a mobile app featuring up-to-the-minute and in-depth election-related national content as well as content from the company’s news stations in 25 markets stretching from Portland, Maine, to Honolulu.

Station Profile: Multi
Market: Multi

New York's Broadcast Leaders on the Web

The city's broadcast leader on the Web is CBS New York — though that site conflates WCBS-TV, WLNY-TV, WCBS (AM), WINS (AM) and WFAM (AM) — with 2.2 million monthly unique visitors over a six-month period from March to August 2012, according to national data from comScore.

Station Profile: WCBS-TV


The site for WNBC, the broadcast network’s flagship station, follows with an average of about 1.08 million monthly unique visitors during the same time period.

Station Profile: WNBC-TV

 
 
 

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