Digital

KHQ Leads Social Spokane

Spokane, Wash. may not see the enormous social activity among local media as in larger markets, but its leading performers still throw down some real numbers by KHQ-TV.

WJLA To Launch Online Lifestyle Magazine

Sinclair Broadcast Group’s WJLA Washington has announced that it will launch DC Refined, an online lifestyle and culture magazine.

KTVI Smashes Competition In Social St. Louis

Tribune-owned Fox affil KTVI is leagues ahead of its local media competition in social media according to Shareablee data, which shows a commanding lead in total actions and fans/followers, not to mention dominance on all three major platforms.

KSBW To Launch Estrella TV On Subchannel

Hearst-owned NBC affiliate KSBW Monterey, Calif. (DMA 125), will launch Liberman Broadcasting’s 24-hour Spanish-language network Estrella TV, on multicast ch. 8.3.

KTRK Leads Busy Houston Social

There’s a whole lot of social media activity going on in Houston – almost 50 million total social actions over the last six months according to data from audience insight firm Shareablee. KTRK>>

WISC Dominates Madison, WI. Social Media

WISC, a Morgan Murphy Media station, is Madison, WI.’s leader in social media among local media players, according to data from audience insight firm Shareablee.

In Tulsa, KOKI And KOTV Slug It Out In

In a city replete with media, Tulsa, Okla. TV stations — Cox's Fox affiliate KOKI-TV and KOTV-TV, Grffin's CBS affiliate — dominate social by far.

Who Needs Reporters and Photographers?

Fox O&O WTXF is making a move to a Fresco News app that might be the future of TV news. Users download the app and connect to the station's Assignment Desk. The desk can send out the location of breaking news and viewers can then go to the location, shoot video and upload it straight to the station.

In Social Seattle, KIRO Lands The Biggest Punch

Cox-owned KIRO-TV is on top with over 13.3 million total social actions over the last six months, 31% of the market’s total 43.4 million actions.

KPNX, KSAZ In Phoenix Social Dogfight

For now, KPNX holds the lead among Phoenix’s local media in terms of total social actions in the last month, but blink and that may change.

Live on TV & Facebook, your favorite local newscaster

Many broadcasters have been popping up in our news feeds over the past months, as Facebook has looked to take on the popularity of Twitter’s live Periscope app with its own service.

Antenna TV Comes to Detroit on WMYD

Scripps -owned independent WMYD Detroit (DMA 13) will begin broadcasting Tribune Broadcasting’s diginet Antenna TV.

WTOL Holds Social Media Crown In Toledo

Raycom’s CBS affiliate WTOL leads all of Toledo, Ohio, local media on social media in overall actions, according to Shareablee data. But Gray’s WTVG puts up a strong fight, and the ABC affil has captured the largest number of fans/followers in this week’s Social Scorecard.

KVUE Morning Promos Document Viewers’ Routines

Promotions manager Dax Dobbs and his team proposed finding KVUE morning news viewers and be at their house as they woke up and turned on the light to begin their day. “We really wanted to show the city of Austin waking up and how we’re a part of the Austin morning routine.” Dobbs and the team found the people through the station’s Facebook page, and others were fans the morning news team knew would be good. “These are mini-docs on these people, this person’s life in the morning.”

WNYW Scores Exclusive With ‘Pharma Bro’ Martin Shkreli

WNYW anchor Steve Lacy scored an exclusive interview with the former pharmaceutical CEO Martin Shkreli, the guy who raised the price of a drug that fights parasitic infections 5,000 percent from $13.50 a pill to $750. A Fox spokesperson said that Lacy used Twitter to contact Shkreli and got the interview together in less than a week.

WPXI Dominates Pittsburgh Social Media

Cox Media Group-owned WPXI holds a commanding lead among Pittsburgh local media outlets’ performance on social media, according to Shareablee data.

KFOR Leads Oklahoma City Social Media

Tribune’s KFOR has the lead in Oklahoma City’s local social media scene, though it likely feels the hot breath of KWTV just behind it.

WTAE to Launch Weekday Newscast on thisTV Pittsburgh Multicast Channel

WTAE Pittsburgh is adding a new half-hour weekday 7 p.m. newscasts, beginning Feb. 1. The newscast, which will air on the station’s multicast channel, thisTV Pittsburgh, will be led by anchor Jackie Cain and weather chief meteorologist Mike Harvey.

WMYD Detroit to Air Digital Multicast Network Antenna TV

Antenna TV, the digital multicast channel from Tribune Broadcasting, is linking up with WMYD in Detroit.

WBAL Uses Its History To Promote Subchannel

How do you create awareness for your digital channel that features older but classic television programming? WBAL reminds viewers of memorable people and places in its market.

In Milwaukee, WITI Is Tops In Social

WITI, the Tribune-owned Fox affiliate, has been Milwaukee, Wis.'s social media leader over the last six months, according to data from audience insight firm Shareablee.

In Atlanta, WSB-TV Reigns In Social Media

WSB Atlanta, the Cox-owned ABC affiliate in the country's ninth largest market, dominated the market in social media over the last six months, with Fox O&O WAGA coming in No. 2, according to data from audience insight firm Shareablee.

KIRO 7 Responds To Tech-Savvy Consumers With More Digital Content

KIRO has launched an updated KIRO7apps.com page. The site provides detailed instructions — with written and video tutorials — for how to connect to KIRO 7 programming on all platforms.

In Wichita, KWCH Wins In Social By A Nose

Schurz Communications-owned KWCH bests the social media market in Wichita-Hutchinson, Kansas, according to Shareablee data, both in total social actions and fans followers, but Gray-owned KAKE trails just behind. 

KPTV Rules Social Portland

The Meredith-owned station, KPTV, captured nearly 5 million total actions in the last six months, while scooping up over half a million fans/followers as well, according to Shareablee data.

WPVI Gets Engaged With Viewers On Facebook

When WPVI, the ABC O&O in Philadelphia, posted some videos to Facebook acquainting viewers with anchors.

KOAT Holds Albuquerque-Santa Fe Social Lead

Hearst-owned KOAT has a small but certain lead among local media on Albuquerque-Santa Fe social media in terms of both total action and fans/followers in the last six months, according to Shareablee data.

WDIV’s Thanksgiving Parade Broadcast Goes Worldwide

The Thanksgiving Day parade in Detroit can be seen around the world through live steaming on Graham Media-owned WDIV’s website, ClickOnDetroit.com. In addition, the national TV broadcast of America’s Thanksgiving Parade from 10 to 11 a.m. is carried in more than 140 major cities across the country.

KETV Tops Omaha's Social Media Market

KETV is winning Omaha’s social media race among local media outlets, but it can probably feel WOWT’s hot breath on the back of its neck.

WPSD Helps Regional Bank Recruit New Customers

In Paducah, Ky., Paxton Media’s WPSD used its Facebook page and other digital assets to help a bank gather qualitative research information about customers’ banking habits.

How a Missouri TV station created a public affairs program using social media tools

Called Town Square, KOMU, the NBC affiliate, created the segment to incorporate more in-depth public affairs reporting into local TV news and “provide more air time to difficult subjects,” says Kent Collins, faculty chair of Radio-Television Journalism at the University of Missouri School of Journalism.

WRAL News App Now Supports Apple Watch

The WRAL News app from the Capitol Broadcasting Co. CBS affiliate in Raleigh-Durham, N.C., has been upgraded to push content to the Apple Watch.

KABC Dominates L.A. Social Media

It’s a rout in Los Angeles’ local social media scene, where ABC/Disney-owned KABC more than doubles its nearest competitor in total social actions over the last six months.

CBS All Access To Launch New 'Star Trek’

CBS Television Studios said today a "totally new" series will arrive in January 2017. But it will be available exclusively on CBS All Access, CBS's subscription streaming video service. Only a preview episode will be aired, free of charge, on the broadcast network, CBS said.

KWQC Davenport Adds Ion TV

Media General’s NBC affiliate KWQC Davenport, Iowa (DMA 101), will replace The Weather Channel on ch. 6.2 with Ion Television.

WTTG's McCarthy's DeLorean Video Gets 1.3M

In honor of #BacktotheFutureDay, Fox O&O WTTG Washington movie critic Kevin McCarthy did an interview with a Back to the Future super fan who owns a 1981 DeLorean.

Raycom's WIS Leads Columbia, SC's Social

WIS, a Raycom-owned NBC affiliate, has captured the most social actions over the past six months, according to data from audience insight firm Shareablee.

Agility Keeps KXTV On Top Of Social Sacramento

Tegna-owned KXTV holds the lead among local Sacramento media outlets in terms of both total social actions and fans/followers according to Shareablee data.

KDFW Gets Early Start In Dallas' Social Lead

Fox Television Stations-owned KDFW holds a clear lead in Dallas-Fort Worth’s social media scene based on data from Shareablee.

KSTU Claims Salt Lake's Social Lead

Salt Lake City’s media market is geographically vast, covering all of Utah, but among local media one holds dominion over its social content: KSTU. The Tribune-owned Fox affiliate accounts for almost half (46%) of the market’s total local social actions.

KRON Leads Bay Area TV Websites In July

KRON4.com had the most unique visitors, 2.9 million, for television websites during July.

KTRK ABC13 and Univision 45 Live Webstream Houston Mayoral Debate

Univision 45/KXLN-TV and ABC-13/KTRK-TV have joined to co-host the Houston Mayoral Debate, streaming it live from Hobby Center’s Zilkha Hall.

Videos Push WTHR To Top Social Spot

Dispatch-owned NBC affiliate WTHR has nearly lapped the social local media competition in Indianapolis (DMA 27) with over 10.4 million social actions in the last six months. Ramping up video posts has helped widen the lead, but Tribune-owned WXIN still edges the station out on fans/followers with nearly 564,000.

A Cincinnati TV station with a paywalled site is challenging the city’s leading daily newspaper

In Cincinnati, all eyes — or, at the very least, the eyes of those in the local news broadcasting business — have been on WCPO, a Scripps-owned ABC affiliate TV station that put up a hard paywall on its website WCPO.com.

In Volatile Charleston, WCSC Leads Social With Balance

In Charleston, S.C. (DMA 95), Raycom-owned WCSC-TV has used its social platforms to bring fractured people together through civilized discussion, cementing its position in social media leadership.

WAOW Wausau Adding Decades Diginet

Quincy Newspapers Inc.-owned ABC affiliate WAOW Wausau-Rhinelander, Wis. (DMA 134), will launch Weigel Broadcasting’s multicast network Decades on its ch. 9.3, replacing ThisTV.

Weather, Catchy Questions Give WBNS Social Lead

Dispatch Broadcast Group-owned CBS affil WBNS leads the Columbus, Ohio, market (DMA 32) in both social media actions and fans/followers according to Shareablee data. The station says that lead is fueled by asking the right call-to-action questions, though it doesn’t hurt to have a wildly popular, Facebook-loving meteorologist in pocket, either.

WTTG Wants You To Tap Its App

WTTG, the Fox O&O in Washington D.C., has an amusing promo for its news app. So when do you like to tap it?

Content Boosts WVUE Social Standing

With more than 2.5 million social actions in the last six months, the Louisiana Media Co.-owned WVUE (which is operated by Raycom through a shared services agreement) accounts for 28% of the market’s total social actions. 

MeTV Adds WDIV Detroit To Roster

Weigel Broadcasting’s multicast network MeTV, Memorable Entertainment Television, has entered into an affiliation agreement with Graham Media’s NBC affiliate WDIV Detroit (DMA 12) to carry the classic TV diginet on a subchannel.

Cozi TV Brings On Three New Affiliates

NBC-owned diginet Cozi TV is adding three new affiliates, offering its classic TV lineup on the multicast channels of KCVU-TV Chico-Redding, Calif. (DMA 132); WHCQ-LD Greenwood-Greenville, Miss. (DMA 190); and KBVU-TV Eureka, Calif. (DMA 195).

KYNM Albuquerque Adds Rev'n Diginet

Belmax Broadcasting’s KYNM Albuquerque-Santa Fe, NM (DMA 47) debuted Luken Communication’s Rev’n multicast network.

Timing Is Everything For WCNC's Charlotte Social Lead

The art of good timing has made for some of the biggest social media successes at WCNC, a Tegna-owned NBC affiliate that dominates the Charlotte, N.C., media market.

WRJK-LP Chicago Adds Retro TV

Major Market Broadcasting’s WRJK-LP Chicago (DMA 3) has signed an affiliation agreement with Luken’s Retro Television diginet. WRJK-LP is taking the place of previous Retro TV affiliate W25DW.

Post-Paywall, WCPO Mum On Subs But Meeting Revenue Goals

Did local TV’s first digital paywall pay off? Fifteen months after WCPO-TV, the E.W. Scripps Co.-owned station in Cincinnati, launched the unprecedented experiment, a definitive answer is far from clear.

WCVB Leads Boston Social Media

Social media is now woven into the content fabric at Hearst-owned WCVB-TV in Boston, where the station dominated the market in social actions and followers in the first half of 2015.

Local TV Anchors and Reporters Share Social Media Strategies

Like many other television news stations, WLOX-TV in South Mississippi realizes that a large portion of its viewing audience comes from social media sites.

WXIX Hits Marketing Grand Slam On Facebook

To spread the word of its expanded coverage and content, WXIX-TV created some on-air promos. But since digital is in Raycom’s blood, the station turned loose its digital team to generate excitement for the celebration.

Telemundo Will Produce a TV Newscast Using Only Smartphones and Tablets

Telemundo will be the first network to produce a newscast entirely with mobile devices. Reporters and photojournalists will use smartphones and tablets to shoot all the video for this edition of Noticiero Telemundo, the network's evening newscast, as part of "digital day" at the NBCU-owned network.

Broadcast Group Profile: Telemundo Group

Data-Driven KNSD Leads Social San Diego

NBC Owned Television Station KNSD holds a commanding lead in both social actions and fans/followers, according to data from Shareablee. “We’re paying very close attention to the data, acting on that and always optimizing,” says Sean Monzet, its director of integrated media.

Station Profile: KNSD-TV
Market Profile: San Diego, CA

Local Reality Show? TV Stations Create Their Own Programming

It’s not unusual for TV stations to create their own programming. Mostly, these special programs are produced by the news department. Sometimes, it’s light-hearted, like a special in Jackson, Miss., that focused on unusual town names in the state. Many markets air investigative specials regularly.

Station Profiles: KING-TV | KNBC-TV | KNTV-TV | KTVI-TV | WGAL-TV | WLKY-TV | WRAL-TV | WTVO-TV | WVBT-TV | WYFF-TV
Market Profiles: Seattle-Tacoma, WA | Los Angeles, CA | San Francisco-Oakland-San Jose, CA | St. Louis, MO | Harrisburg-Lancaster-Lebanon-York, PA | Louisville, KY | Raleigh-Durham (Fayetteville), NCRockford, IL | Norfolk-Portsmouth-Newport News, VA | Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC

WLS Chicago Crushing It On Social Media

WLS' recent social media actions are 26% higher than they were for the same six months in 2014.  The ABC O&O captures the majority of its social actions on Facebook, where it has seen massive social success by posting heartwarming national stories and giving them a local spin with its choice of captions and photos.

Station Profile: WLS-TV
Market Profile: Chicago, IL

Stations Band Together for Streaming News App

In an effort to boost the popularity of local news on digital platforms, ABC, Cox, Hearst, Media General and Raycom stations will provide live and on-demand newscasts to consumers via apps on mobile and some connected TV devices.

Broadcast Group Profiles: ABC | Cox Media | Hearst Television | Media General | Raycom Media

NetNewsCheck and Shareablee benchmark the social media activity of local media outlets in Baltimore

NetNewsCheck and audience intelligence firm Shareablee benchmark the social media activity of local media outlets in Baltimore, the 26th largest market in the country. This week's social scorecard shows WBFF, Sinclair Broadcasting's Fox affiliate, leading in social media actions, narrowly topping SHINE FM. There's also a breakdown of Baltimore's  top 10 social performers over a six-month period.

Market Profile: Baltimore, MD

CBS Sports Launches Digital, Daily Newscast

CBS Sports launched a daily sports show, Daily Fantasy Live, on all of its digital platforms, including its app and sports hub at CBSSports.com.

Broadcast Group Profile: CBS Television Stations

How One Locally Owned TV Station Does Statehouse Coverage Right

WRAL-TV, the CBS station in Raleigh, unveiled a new feature on its website: Hover over the name of a sitting state lawmaker mentioned in any story, and you’ll see the top five donors to the legislator’s most recent campaign. But here’s what’s most interesting: 'Donor Reveal' was developed not by some online startup or good-government nonprofit, but by WRAL.

Station Profile: WRAL-TV
Market: Raleigh-Durham (Fayetteville), NC

WPVI Slots Live Coverage Of Top Rowing Event

During the 77th annual Aberdeen Dad Vail Regatta finals, the station’s live broadcast coverage will simulcast on the Watch ABC App and will also be on social media using hashtag #6abcDadVail.

Station Profile: WPVI-TV
Market: Philadelphia, PA

Research: Stations Grow in Social, Mobile -- Stations Execute New Strategies

RTDNA's annual survey of newsrooms across the U.S. highlights the following in social and mobile usage: fine tuning social media, the most innovative new projects, and a range of answers to what's new in mobile.

WPVI To Air Live Dem Mayoral Candidate Debate

The 2015 Philadelphia mayoral race is underway, and ABC-owned WPVI will host a live debate between all six Democratic candidates in the primary race. The one-hour debate will air commercial-free on Tuesday, May 5, 2015, at 7 pm. Not near a TV? The entire debate will be streamed on 6abc.com and on the Watch ABC.

Station Profile:  WPVI-TV
Market: Philadelphia, PA

NBC To Launch 'Freshman Year Experience'

NBC News and Discover Student Loans today launched The Freshman Year Experience, a multiplatform initiative documenting 10 students transitioning from high school to college across the country. The Freshman Year Experience aims to clarify the complicated issues faced by both parents and students — from securing financial aid and choosing a college that best meets their needs to navigating the first days away from home.

Broadcast Group: NBC Owned Television Stations

Bounce TV Announces 17-City Comedy Tour

The Bounce TV diginet targeted to African American audiences today announced a 17-city comedy tour called Off The Chain Live! that which is based on the network’s stand-up comedy series Off The Chain.

Network: Bounce TV


Who Says TV Stations Can’t Produce Great Web Content?

Add another plaque on the wall for New Orleans investigative reporter Lee Zurik of WVUE. His series Louisiana Purchased, co-produced with the Times-Picayune’s NOLA.com, just won IRE‘s small-market broadcast award. One of the most impressive elements of the Louisiana Purchased series is the rich multimedia content.

Station Profile: WVUE-TV
Market: New Orleans, LA

Boston Stations Use Social Media to Cover Bombing Trial Verdict

Boston Stations used social media to report the verdict from inside the courtroom of the Dzhokhar Tsarnaev trial. TVSpy has been told stations have been using Twitter for a couple of years to act as the pipeline between the newsroom and the courtroom.

Station Profiles: WBZ-TV | WCVB-TV | WFXT-TV | WHDH-TV
Market: Boston, MA (Manchester, NH)

The Washington Post to Partner with Local TV Station WUSA

The Washington Post teams up with Washington TV station WUSA (Channel 9) in a news and video sharing partnership.

Station Profile: WUSA-TV
Market: Washington, DC (Hagerstown, MD)

LiveU Opens Up New Coverage Opportunity for WFMZ-TV

“LiveU’s LU500 connectivity has changed our game. We can now operate like any bigger-budget station in terms of going remote without the associated cost or complexity.” — Brad Rinehart, Assistant General Manager for News and Programming, WFMZ-TV

Station Profile: WFMZ-TV
Market: Philadelphia, PA

NBC Owned Stations Add Live Streams to TV Everywhere App

NBCUniversal Owned Television Stations has launched live viewing on its local apps, allowing consumers in the group’s owned markets with a cable, satellite or telco subscription to watch their NBC station on a computer, tablet or smartphone.

Broadcast Group: NBC Owned Television Stations

The iTV Doctor Is In! Can TabletTV Save Broadcast Television?

No license fees. No retransmission issues. No thorny business negotiations. Just free, Over The Air (OTA) broadcast network television. Remember broadcast network television? They're the guys with The Good Stuff! And without The Good Stuff generating viewership and revenue, we don't have a television industry. It's as simple as that.

WFAA Aired a Show Shot Entirely on an iPhone

WFAA’s Mike Castellucci shot an entire show called “Mike Castellucci’s Phoning it In” on an iPhone. There are at least three ways to look at the show: It’s a well-crafted virtuoso piece. It’s an interesting look into what may be the future of local TV. Or, it’s just an interesting look at how far technology has come since TV first started.

Station Profile: WFAA-TV
Market: Dallas-Ft. Worth, TX

WPSD’s Online Sales Contest Yields Great Results

WPSD came up with the Banks Market Great Grocery Giveaway Campaign. The contest lasted five weeks and included on-air spots, social media ads on the station’s website, WPSDLocal6.com, and mobile marketing.

Station Profile: WPSD-TV
Market: Paducah, KY-Cape Girardeau, MO-Harrisburg, IL

Bounce TV Sets Black History Month Programming

Bounce TV will honor Black History Month in February with a month-long programming tribute featuring African-American stories, motion pictures and performances.

Multicast Station Website: Bounce TV

Scripps, Gannett Ready For Apple Watch

Most local media companies are keeping mum about their plans for the forthcoming Apple Watch, but the E.W. Scripps Company and Gannett Co. say they're ready with apps to follow right behind its March, 2015 launch. USA Today will display its five top stories plus breaking news on its app, and Scripps' apps are likely to feature weather, traffic, push notifications and geolocation. 

Broadcast Group Profiles: Gannett | Scripps

Telemundo Partners On Education Initiatives

As part of the yearlong national pro-social campaign Aprender es Triunfar (Learning is Succeeding),Telemundo announced a partnership with Excelencia in Education, an organization focused on accelerating Latino success in higher education, together with Comcast NBCUniversal, to expand the organization’s commitment to the Hispanic community. In addition, Telemundo has partnered with the Smithsonian Latino Center for a national outreach effort to promote STEAM education for Latino youth. 

Broadcast Group Profile: Telemundo

Scripps’ ‘The Now’ Is News, But Not A Newscast

“Research indicates there is a significant appetite for news at 4 o’clock,” says Rappaport. “The challenge is to execute it across eight markets in different time zones by sharing content and resources but yet keep it local.”  Scripps describes The Now as an original program that focuses on the issues of most interest to news consumers. The Now, an hour-long program by E.W. Scripps Co., launched in Cincinnati (WCPO, ABC), Detroit (WXYZ, ABC), Cleveland (WEWS, ABC) and Tampa (WFTS, ABC) according to Jessica Rappaport, Scripps’ VP of Marketing and premiered on other Scripps stations in Denver (KMGH, ABC), Kansas City (KSHB, NBC), Phoenix (KNXV, ABC) and West Palm Beach (WPTV, NBC). The Now airs at 4 p.m. in every market.

Broadcast Group Profile: Scripps Media

WUSA to Debut USA Today Political Show

Online show Capital Download with Susan Page will make its TV debut on Gannett owned Washington, D.C. CBS affiliate WUSA.

Station Profile: WUSA-TV
Market: Washington, DC (Hagerstown, MD)

Raycom Shares WAVE’s Digital Message Across Company

Last week, WAVE, the Raycom NBC affiliate in Louisville, Ky., created a video branding its marketing and commercial production capabilities and how sales clients can implement those via the station’s digital assets to reach more targeted customers.

Station Profile: WAVE-TV
Market: Louisville, KY

KTIV Transmitting at Full Power Again

Sioux City, Iowa NBC affiliate KTIV can now use the top antenna on its 2,000 foot transmission tower. A “catastrophic failure” of the station’s transmission line in November forced the NBC affiliate to send out a temporary lowered powered signal and broadcast on a digital sub channel of ABC affiliate KCAU.

Station Profiles : KCAU-TV | KTIV-TV
Market: Sioux City, IA
 
 
 

  Get RSS Updates: