Digital

Bounce TV Sets Black History Month Programming

Bounce TV will honor Black History Month in February with a month-long programming tribute featuring African-American stories, motion pictures and performances.

Multicast Station Website: Bounce TV

Scripps, Gannett Ready For Apple Watch

Most local media companies are keeping mum about their plans for the forthcoming Apple Watch, but the E.W. Scripps Company and Gannett Co. say they're ready with apps to follow right behind its March, 2015 launch. USA Today will display its five top stories plus breaking news on its app, and Scripps' apps are likely to feature weather, traffic, push notifications and geolocation. 

Broadcast Group Profiles: Gannett | Scripps

Raycom Shares WAVE’s Digital Message Across Company

Last week, WAVE, the Raycom NBC affiliate in Louisville, Ky., created a video branding its marketing and commercial production capabilities and how sales clients can implement those via the station’s digital assets to reach more targeted customers.

Station Profile: WAVE-TV
Market: Louisville, KY

KTIV Transmitting at Full Power Again

Sioux City, Iowa NBC affiliate KTIV can now use the top antenna on its 2,000 foot transmission tower. A “catastrophic failure” of the station’s transmission line in November forced the NBC affiliate to send out a temporary lowered powered signal and broadcast on a digital sub channel of ABC affiliate KCAU.

Station Profiles : KCAU-TV | KTIV-TV
Market: Sioux City, IA

Broadcast TV Liberation Tour Kicks Off With 1,000 Free Antennas

“About 80 percent of the population doesn't even know digital TV exists and that you can get it just from an antenna. So the whole point of this is to help people who are struggling with their bills and maybe are worried about their finances and hopefully save maybe about $2,000 a year,” said Antenna Direct President Richard Schneider.

Station Profile: WUSA-TV
Market: Washington, DC (Hagerstown, MD)

Market Eye: Capital Gains in Louisiana

Baton Rouge’s economy is diversifying beyond energy and government, and the local TV business is flourishing. What's working in Baton Rouge?  All digital, all the time at WAFB. The setup at WAFB gives digital a seat at the table of station leaders. “Digital has become a huge, huge part of our operation,” says Lee Meredith, VP and general manager.

Station Profile: WAFB-TV | WBXH-TV
Market: Baton Rouge, LA

WMAR To Launch Live Online Sports Talk Show

E.W. Scripps-owned ABC affiliate WMAR Baltimore (DMA 27) will introduce The Nest, a Monday morning interactive sports talk show streamed live through abc2news.com and the ABC2 mobile app.

Station Profile: WMAR-TV
Market: Baltimore, MD

WBIR Partnership A Win-Win, Win-Win In Knoxville

WBIR, the NBC affiliate in Knoxville, TN is partnering with GoVols247, an independent digital sports media company covering University of Tennessee football.

Station Profile: WBIR-TV
Market: Knoxville, TN


WKRC Remodels Its 'HomeWoRx' Franchise

After years of helping homeowners solve problems, Gary Sullivan did some remodeling on his “HomeWoRx” TV program. He’s moved out of his WKRC-TV (Channel 12) half-hour Sunday morning home in favor of doing about 50 sponsored one-minute tips that air in commercial breaks during Channel 12 newscasts.


Station Profile: WKRC-TV
Market: Cincinnati, OH


Post-Newsweek Hones Digital Targeting

Project Identity has the station group's digital team collecting more data about online and mobile subscribers with a plan to use it to better target content and advertising. Digital VP Catharine Badalamente says her team is benefiting from a closer relationship with Trove, formerly WaPo Labs, which used to spend most of its R&D time on the newspaper but now is firmly focused on the local TV group.

Broadcast Group Profile: Post-Newsweek Stations, Inc.

WCVB is Launching App That Will Allow Full Live Streaming of Station's Broadcasts

WCVB app to be added in early 2014 will increase its live-stream newscasts to include free, around-the-clock viewing on a smart phone or tablet.

Station Profile:  WCVB-TV
Market: Boston, MA (Manchester, NH)

KTVB Digital Tops Quarter-Billion Pageviews

In an unprecedented year of growth for the digital news destinations of Gannett’s NBC affiliate KTVB Boise, Idaho (DMA 110), the KTVB Digital Network grew page views, unique visitors and time spent, while social media reach climbed to market-leading new heights.

Station Profile:  KTVB-TV
Market: Boise, ID

How Reporters Use Mobile Newsgathering

Think Web first. A sign with those three simple words hangs in the Raycom-owned WDAM-TV newsroom in Hattiesburg, Miss. The idea is to remind reporters, producers and everyone else to push to Web, and smartphones make that job much easier.

Station Profile: WDAM-TV
Market: Hattiesburg-Laurel, MS
Read More

Telemundo Debuts Classic Diginet In Spanish

It is the first Spanish-language network of its kind, says Barbara Alfonso, who was named TeleXitos director following a 25-year career at NBC O&O WTVJ Miami, most recently as programming and community marketing manager.

Broadcast Group Profile: Telemundo Group

Escape - Slip Away

Escape is a digital multicast television network that is owned by Katz Broadcasting.The network, which is targeted at women between the ages of 25 and 54 years old, primarily focuses on feature films, but also carries true crime documentary series. The network is available in many media markets via the digital subchannels of broadcast television stations. The network's gender-targeted format is similar to that of cable channels such as Lifetime and Oxygen.


Broadcast TV Liberation Tour Kicks Off With 1,000 Free Antennas

“About 80 percent of the population doesn't even know digital TV exists and that you can get it just from an antenna. So the whole point of this is to help people who are struggling with their bills and maybe are worried about their finances and hopefully save maybe about $2,000 a year,” said Antenna Direct President Richard Schneider.

Station Profile: WUSA-TV
Market: Washington, DC (Hagerstown, MD)
 
 
 

  Get RSS Updates: