Social Media

Social Media Rescues Snow-Bound Stations

Social media has proved an invaluable tool to Buffalo, N.Y., TV news operations throughout the week-long ordeal that started last Tuesday when early-season storms dumped seven feet of snow in some areas. As the snow piled up, the stations went wall-to-wall with their coverage, but were short-staffed and sometimes unable to put ENG vehicles on snow-clogged streets. Reports from viewers started pouring in as soon as the storm hit, providing a bounty of user-generated content.

A reporter and photographer from Scripps’ WXYZ Detroit have been working at WKWB since last week (a crew from WEWS Cleveland has gone home). Journalists from LIN’s WTNH New Haven, Conn., and WKBN Youngstown, Ohio, arrived at WIVB Friday, and are still there. Staffers from Gannett’s KHOU Houston and WVEC Norfolk, Va., are helping WGRZ.

Markets: Houston, TX | Cleveland-Akron (Canton), OH | Buffalo, NY | Norfolk-Portsmouth-Newport News, VA | Detroit, MI

LA’s KABC Reaches A Million Facebook Followers

ABC-owned KABC Los Angeles, became the first U.S. TV station to attract more than a million followers on Facebook. “Just like our on-air newscasts,” said Wendy McMahon, KABC’s VP of programming and creative services, “people are choosing to like us, and that’s special and satisfying.”

Station Profile:  KABC-TV
Market: Los Angeles, CA

Looks Like Rochester Anchor Covering Super Bowl Will Be ‘Live’ All Day

One local sports reporter from WROC in Rochester, NY is taking social media and second screening to the next level, with a live feed from the Super Bowl using Google Glass.

Station Profile:  WROC-TV
Market: Rochester, NY

KTVB Digital Tops Quarter-Billion Pageviews

In an unprecedented year of growth for the digital news destinations of Gannett’s NBC affiliate KTVB Boise, Idaho (DMA 110), the KTVB Digital Network grew page views, unique visitors and time spent, while social media reach climbed to market-leading new heights.

Station Profile:  KTVB-TV
Market: Boise, ID

KABC Surpasses 600,000 Facebook Likes

The ABC affiliate claims that it has more "Likes" than any other local TV station in the country, thanks in part to a big time contest sponsored by the Mercedes Benz Dealers of Southern California.

Station Profile: KABC
Market: Los Angeles, CA

NBC News Turns Big Flipboard Presence Into Ad Sales

About a year ago, NBC News established an account on Flipboard—the increasingly popular magazine-formatted, social mobile app—and has since grown its presence to a whopping 1.3 million monthly active readers.

Station Profile: multi
Market: multi

CBS Launches Second-Screen App

CBS Connect provides a single home for social-media conversation about CBS shows across multiple dayparts, allowing viewers to interact with one another and includes tweets from talent.

Station Profile: multi
Market: multi

ABC30 Helps Moms & Dads Keep Up with Tech Savvy Kids

Children First is a yearlong effort focusing on the challenges, problems and opportunities facing youth in Central California. The Children First campaign includes half-hour programs like “The Digital Family,” 30-second vignettes, public service announcements and special stories on Action News.

Station Profile: KFSN-TV
Market: Fresno-Visalia, CA

User Engagement Is Digital Mantra In Mich.

In Western Michigan, online engagement has long been part of the local media mission.

Station Profile: WOOD-TV, WZZM-TV
Market: Grand Rapids-Kalamazoo-Battle Creek, MI

Status Of Social Media Rising At TV Stations

Twitter and Facebook have quickly become one of the basics of television news. Social media has become so important that stations are investing in training talent to use them and, in some cases, mandating it.

Station Profile: Multi
Market: Multi

Social Embed Makes Houston News Stickier

KHOU’s iPad app seems to have anticipated a Nielsen report on social media that came out the following month and delivered sobering, if unsurprising, news to the online media business: Americans are spending 22.5% of their time online visiting social networks and blogs as opposed to just 2.6% of their time on sites for current events and global news.

Station Profile: KHOU-TV
Market: Houston, TX

Milwaukee TV Stations Battle for Facebook Reach

At last check of Facebook page counts for local broadcast stations, Milwaukee, the nation’s 35th largest market, showed WISN-TV with 28,605 likes, WTMJ-TV with 43,660 and WITI-TV with a whopping 85,153.

Station Profiles: WISN-TV | WTMJ-TV | WITI-TV
Market: Milwaukee, WI

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