Social Media

LA’s KABC Reaches A Million Facebook Followers

ABC-owned KABC Los Angeles, became the first U.S. TV station to attract more than a million followers on Facebook. “Just like our on-air newscasts,” said Wendy McMahon, KABC’s VP of programming and creative services, “people are choosing to like us, and that’s special and satisfying.”

Station Profile:  KABC-TV
Market: Los Angeles, CA

Looks Like Rochester Anchor Covering Super Bowl Will Be ‘Live’ All Day

One local sports reporter from WROC in Rochester, NY is taking social media and second screening to the next level, with a live feed from the Super Bowl using Google Glass.

Station Profile:  WROC-TV
Market: Rochester, NY

KTVB Digital Tops Quarter-Billion Pageviews

In an unprecedented year of growth for the digital news destinations of Gannett’s NBC affiliate KTVB Boise, Idaho (DMA 110), the KTVB Digital Network grew page views, unique visitors and time spent, while social media reach climbed to market-leading new heights.

Station Profile:  KTVB-TV
Market: Boise, ID

KABC Surpasses 600,000 Facebook Likes

The ABC affiliate claims that it has more "Likes" than any other local TV station in the country, thanks in part to a big time contest sponsored by the Mercedes Benz Dealers of Southern California.

Station Profile: KABC
Market: Los Angeles, CA

NBC News Turns Big Flipboard Presence Into Ad Sales

About a year ago, NBC News established an account on Flipboard—the increasingly popular magazine-formatted, social mobile app—and has since grown its presence to a whopping 1.3 million monthly active readers.

Station Profile: multi
Market: multi

CBS Launches Second-Screen App

CBS Connect provides a single home for social-media conversation about CBS shows across multiple dayparts, allowing viewers to interact with one another and includes tweets from talent.

Station Profile: multi
Market: multi

ABC30 Helps Moms & Dads Keep Up with Tech Savvy Kids

Children First is a yearlong effort focusing on the challenges, problems and opportunities facing youth in Central California. The Children First campaign includes half-hour programs like “The Digital Family,” 30-second vignettes, public service announcements and special stories on Action News.

Station Profile: KFSN-TV
Market: Fresno-Visalia, CA

User Engagement Is Digital Mantra In Mich.

In Western Michigan, online engagement has long been part of the local media mission.

Station Profile: WOOD-TV, WZZM-TV
Market: Grand Rapids-Kalamazoo-Battle Creek, MI

Status Of Social Media Rising At TV Stations

Twitter and Facebook have quickly become one of the basics of television news. Social media has become so important that stations are investing in training talent to use them and, in some cases, mandating it.

Station Profile: Multi
Market: Multi

Social Embed Makes Houston News Stickier

KHOU’s iPad app seems to have anticipated a Nielsen report on social media that came out the following month and delivered sobering, if unsurprising, news to the online media business: Americans are spending 22.5% of their time online visiting social networks and blogs as opposed to just 2.6% of their time on sites for current events and global news.

Station Profile: KHOU-TV
Market: Houston, TX

Milwaukee TV Stations Battle for Facebook Reach

At last check of Facebook page counts for local broadcast stations, Milwaukee, the nation’s 35th largest market, showed WISN-TV with 28,605 likes, WTMJ-TV with 43,660 and WITI-TV with a whopping 85,153.

Station Profiles: WISN-TV | WTMJ-TV | WITI-TV
Market: Milwaukee, WI

How Social Should A Newscast Be?

Stations are employing social media in a variety of ways. Newscasts incorporate features of social media, reporter and anchor Tweets and viewer-generated content and comment, for an all-day-long conversation.

Station Profiles: KOMU-TV | KTVK-TV | WSPA-TV
Markets: Columbia-Jefferson City, MO | Phoenix, AZ | Greenville, Spartanburg, SC – Asheville, NC – Anderson, SC

Minot Flood Victims Turn to KXMC TV’s Facebook Page

KXMC-TV's 27,000+ Facebook fans turned their Facebook page into a one-stop resource for the record flooding inundating the town.

Station Profile: KXMC-TV
Market: Minot-Bismarck-Dickinson(Williston), ND

Missouri Station Uses Facebook as Community Hub After Joplin Tornado

KOMU newsroom's normally local-focused Facebook page quickly became a clearinghouse for updates about how mid-Missouri could help the tornado-ravaged community.

Station Profile: KOMU-TV
Market: Columbia-Jefferson City, MO

KMOV Puts Facebook to Work Covering Airport Tornado

Input from Facebook fans plays a critical role in augmenting KMOV-TV's tornado storm coverage.

Station Profile: KMOV-TV
Market: St. Louis, MO

Local TV station Says Facebook Helped With Ratings Win

KUTV in Salt Lake recently surpassed 200,000 fans. And if that doesn’t impress you, the station’s news director says Facebook has helped KUTV 2News win big in the ratings.

Station Profile: KUTV-TV
Market: Salt Lake City, UT

WLEX News Finds a Friend in Facebook

WLEX uses Facebook as an interactive tool to drive trafiic to the station's ad-supported website, for gathering news, creating rapport and staying in touch with viewers.

Station Profile: WLEX-TV
Market: Lexington, Ky

Small Arkansas TV Station Uses Facebook, Twitter to Drive Audience to Newscasts, Website

KAIT-TV in Jonesboro, Ark., is a small station with a large social media presence.

Station Profile: KAIT-TV
Market: Jonesboro, AR

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