Digital Subchannels

WKRC Remodels Its 'HomeWoRx' Franchise

After years of helping homeowners solve problems, Gary Sullivan did some remodeling on his “HomeWoRx” TV program. He’s moved out of his WKRC-TV (Channel 12) half-hour Sunday morning home in favor of doing about 50 sponsored one-minute tips that air in commercial breaks during Channel 12 newscasts.

Station Profile: WKRC-TV
Market: Cincinnati, OH

News Finds A New Home Among Diginets

Stations say they expect the practice of inserting newscasts into their diginet subchannels to become more pervasive as more stations recognize the revenue and promotional potential.

Station Profile: Multi
Market: Multi

Live Well Network Adds Five New Markets

The Live Well Network – the broadcast, online and wireless service for digital channels in local markets – today announced affiliation agreements with five Citadel Communications stations – all launching the fast-growing lifestyle television network this month.
Citadel Communications’ WLNE-TV New Bedford-Providence, WOI-TV Ames-Des Moines, WHBF-TV Rock Island/Quad Cities, KLKN-TV Lincoln and KCAU-TV Sioux City all sign on with Live Well Network on January 16. The addition of these Citadel Communications stations to the Live Well Network’s affiliate roster brings the network’s overall clearance to about 55% of all U.S. television households.

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WCBS To Launch Local News Subchannel

The CBS New York O&O is working on final details for a digital channel to launch before the year's end that will rival WNBC's Nonstop and local cable news channels. CBS New York Plus will combine the news and information-gathering power of the TV station and CBS's New York AM stations WCBS, WINS and WFAN. Similar channels are to be rolled out eventually in other markets where CBS owns stations.

Station Profile: WCBS-TV
Market: New York, NY

Five Journal Broadcast Group Stations Affiliate With The Live Well Network

The Live Well Network Now Covers 47% of U.S. TV Households. The broadcast, online and wireless service for digital channels in local markets announced affiliation agreements with five Journal Broadcast Group stations. They include WTMJ-TV in Milwaukee, KTNV-TV in Las Vegas, KGUN-TV in Tucson, and KMTV-TV in Omaha (all launching the Live Well Network on October 1, 2011), as well as KIVI-TV in Boise, which began carrying the network on September 12, 2011.

Station Profile: Multi
Market: Multi

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