Multiplatform

CBS Sports Launches Digital, Daily Newscast

CBS Sports launched a daily sports show, Daily Fantasy Live, on all of its digital platforms, including its app and sports hub at CBSSports.com.

Broadcast Group Profile: CBS Television Stations

How One Locally Owned TV Station Does Statehouse Coverage Right

WRAL-TV, the CBS station in Raleigh, unveiled a new feature on its website: Hover over the name of a sitting state lawmaker mentioned in any story, and you’ll see the top five donors to the legislator’s most recent campaign. But here’s what’s most interesting: 'Donor Reveal' was developed not by some online startup or good-government nonprofit, but by WRAL.

Station Profile: WRAL-TV
Market: Raleigh-Durham (Fayetteville), NC

WPVI Slots Live Coverage Of Top Rowing Event

During the 77th annual Aberdeen Dad Vail Regatta finals, the station’s live broadcast coverage will simulcast on the Watch ABC App and will also be on social media using hashtag #6abcDadVail.

Station Profile: WPVI-TV
Market: Philadelphia, PA

Research: Stations Grow in Social, Mobile -- Stations Execute New Strategies

RTDNA's annual survey of newsrooms across the U.S. highlights the following in social and mobile usage: fine tuning social media, the most innovative new projects, and a range of answers to what's new in mobile.

WPVI To Air Live Dem Mayoral Candidate Debate

The 2015 Philadelphia mayoral race is underway, and ABC-owned WPVI will host a live debate between all six Democratic candidates in the primary race. The one-hour debate will air commercial-free on Tuesday, May 5, 2015, at 7 pm. Not near a TV? The entire debate will be streamed on 6abc.com and on the Watch ABC.

Station Profile:  WPVI-TV
Market: Philadelphia, PA

NBC To Launch 'Freshman Year Experience'

NBC News and Discover Student Loans today launched The Freshman Year Experience, a multiplatform initiative documenting 10 students transitioning from high school to college across the country. The Freshman Year Experience aims to clarify the complicated issues faced by both parents and students — from securing financial aid and choosing a college that best meets their needs to navigating the first days away from home.

Broadcast Group: NBC Owned Television Stations

Bounce TV Announces 17-City Comedy Tour

The Bounce TV diginet targeted to African American audiences today announced a 17-city comedy tour called Off The Chain Live! that which is based on the network’s stand-up comedy series Off The Chain.

Network: Bounce TV


Who Says TV Stations Can’t Produce Great Web Content?

Add another plaque on the wall for New Orleans investigative reporter Lee Zurik of WVUE. His series Louisiana Purchased, co-produced with the Times-Picayune’s NOLA.com, just won IRE‘s small-market broadcast award. One of the most impressive elements of the Louisiana Purchased series is the rich multimedia content.

Station Profile: WVUE-TV
Market: New Orleans, LA

Boston Stations Use Social Media to Cover Bombing Trial Verdict

Boston Stations used social media to report the verdict from inside the courtroom of the Dzhokhar Tsarnaev trial. TVSpy has been told stations have been using Twitter for a couple of years to act as the pipeline between the newsroom and the courtroom.

Station Profiles: WBZ-TV | WCVB-TV | WFXT-TV | WHDH-TV
Market: Boston, MA (Manchester, NH)

The Washington Post to Partner with Local TV Station WUSA

The Washington Post teams up with Washington TV station WUSA (Channel 9) in a news and video sharing partnership.

Station Profile: WUSA-TV
Market: Washington, DC (Hagerstown, MD)

LiveU Opens Up New Coverage Opportunity for WFMZ-TV

“LiveU’s LU500 connectivity has changed our game. We can now operate like any bigger-budget station in terms of going remote without the associated cost or complexity.” — Brad Rinehart, Assistant General Manager for News and Programming, WFMZ-TV

Station Profile: WFMZ-TV
Market: Philadelphia, PA

NBC Owned Stations Add Live Streams to TV Everywhere App

NBCUniversal Owned Television Stations has launched live viewing on its local apps, allowing consumers in the group’s owned markets with a cable, satellite or telco subscription to watch their NBC station on a computer, tablet or smartphone.

Broadcast Group: NBC Owned Television Stations

The iTV Doctor Is In! Can TabletTV Save Broadcast Television?

No license fees. No retransmission issues. No thorny business negotiations. Just free, Over The Air (OTA) broadcast network television. Remember broadcast network television? They're the guys with The Good Stuff! And without The Good Stuff generating viewership and revenue, we don't have a television industry. It's as simple as that.

WFAA Aired a Show Shot Entirely on an iPhone

WFAA’s Mike Castellucci shot an entire show called “Mike Castellucci’s Phoning it In” on an iPhone. There are at least three ways to look at the show: It’s a well-crafted virtuoso piece. It’s an interesting look into what may be the future of local TV. Or, it’s just an interesting look at how far technology has come since TV first started.

Station Profile: WFAA-TV
Market: Dallas-Ft. Worth, TX

WPSD’s Online Sales Contest Yields Great Results

WPSD came up with the Banks Market Great Grocery Giveaway Campaign. The contest lasted five weeks and included on-air spots, social media ads on the station’s website, WPSDLocal6.com, and mobile marketing.

Station Profile: WPSD-TV
Market: Paducah, KY-Cape Girardeau, MO-Harrisburg, IL

Scripps, Gannett Ready For Apple Watch

Most local media companies are keeping mum about their plans for the forthcoming Apple Watch, but the E.W. Scripps Company and Gannett Co. say they're ready with apps to follow right behind its March, 2015 launch. USA Today will display its five top stories plus breaking news on its app, and Scripps' apps are likely to feature weather, traffic, push notifications and geolocation. 

Broadcast Group Profiles: Gannett | Scripps

Telemundo Partners On Education Initiatives

As part of the yearlong national pro-social campaign Aprender es Triunfar (Learning is Succeeding),Telemundo announced a partnership with Excelencia in Education, an organization focused on accelerating Latino success in higher education, together with Comcast NBCUniversal, to expand the organization’s commitment to the Hispanic community. In addition, Telemundo has partnered with the Smithsonian Latino Center for a national outreach effort to promote STEAM education for Latino youth. 

Broadcast Group Profile: Telemundo

WUSA to Debut USA Today Political Show

Online show Capital Download with Susan Page will make its TV debut on Gannett owned Washington, D.C. CBS affiliate WUSA.

Station Profile: WUSA-TV
Market: Washington, DC (Hagerstown, MD)

WSB Atlanta Markets ‘How They Make The Promos’

Steve Riley, brand manager at WSB, Cox’s ABC affiliate in Atlanta, thinks giving viewers a peek at some of the steps involved in creating the station’s promos is an important marketing concept. “These efforts are getting our team thinking about what must be a part of today’s marketing strategy,” says Riley.  “A TV spot is no longer the single-source answer to branding your station. It’s digital, social, mobile and TV.”

Station Profile: WPIX-TV
Market: Atlanta, GA

WPIX In New York Sports Partnership

Tribune’s New York CW affiliate has formed a sports marketing partnership with Barclays Center, Brooklyn Nets and New York Islanders. The station will establish a Brooklyn Studio in Barclays Center.

Station Profile: WPIX-TV
Market: New York, NY

ABC Drives Strong Ad Engagement In NYC Taxis

More than half of the viewers — or 56%, who ride in New York City taxis that have ABC programming, via Creative Mobile Technologies systems &mash; recall at least one TV commercial on an unaided basis. Advertising categories for ABC’s taxi programming effort consist of telecommunications, Broadway theater, quick-service restaurants, consumer electronics, video-sharing Web sites, real estate, fashion, cosmetics and distilled spirits.

Station Profile: WABC
Market: New York

Scripps’ ‘The Now’ Is News, But Not A Newscast

“Research indicates there is a significant appetite for news at 4 o’clock,” says Rappaport. “The challenge is to execute it across eight markets in different time zones by sharing content and resources but yet keep it local.”  Scripps describes The Now as an original program that focuses on the issues of most interest to news consumers. The Now, an hour-long program by E.W. Scripps Co., launched in Cincinnati (WCPO, ABC), Detroit (WXYZ, ABC), Cleveland (WEWS, ABC) and Tampa (WFTS, ABC) according to Jessica Rappaport, Scripps’ VP of Marketing and premiered on other Scripps stations in Denver (KMGH, ABC), Kansas City (KSHB, NBC), Phoenix (KNXV, ABC) and West Palm Beach (WPTV, NBC). The Now airs at 4 p.m. in every market.

Broadcast Group Profile: Scripps Media

WBDT’s Teen Reality Show Premieres With Impressive Ratings

“The premiere generated one of the highest ratings on Dayton’s CW during that time period in the last two years,” says Joe Abouzeid, WBDT general manager. The Valley garnered a 1.8 household rating, a 260% increase from the previous syndicated program airing in that time slot. Multiscreen household ratings were a 2.9 when including viewers who watched The Valley both on-air and streaming online.


Station Profile: WBDT-TV
Market: Dayton, OH

WKYC Wins A TVB EMMA Award

WKYC, Gannett Broadcasting’s NBC affiliate in Cleveland, Ohio (DMA 19), and local business The Collection Auto Group were presented with TVB's Excellence in Local Media Marketing Solutions (EMMA) Award in recognition of their collaborative multiplatform advertising campaign over the past 12 months. The award was presented at the annual TVB Forward Conference in New York City.

Station Profile: WKYC-TV
Market: Cleveland-Akron (Canton), OH

WMAR To Launch Live Online Sports Talk Show

E.W. Scripps-owned ABC affiliate WMAR Baltimore (DMA 27) will introduce The Nest, a Monday morning interactive sports talk show streamed live through abc2news.com and the ABC2 mobile app.

Station Profile: WMAR-TV
Market: Baltimore, MD

WNCN Raleigh is Hip to YouTube

WNCN, the NBC affiliate in Raleigh, N.C., launched a video campaign to attract more subscribers to its YouTube channel. The video is hip and flip with plenty of attitude. “We hope it’s a conversation starter and attracts subscribers for us,” says Robby Thomas, WNCN’s director of marketing.

Station Profile: WNCN-TV
Market: Raleigh-Durham (Fayetteville), NC

Cox Dayton Spawns Print-TV-Digital Reporter

The all-media journalist is the fastest-growing job in a newsroom that brought Cox Media Group’s print, television, radio and digital operations into one space and converged workflow in 2010. The AMJ also may have the widest ramifications for the profession at large as jobs disappear and individual responsibilities proliferate within newsrooms.

Station Profile: WHIO-TV
Market: Dayton, OH

KTNV Targets Teens, Their Advertisers

KTNV, Journal Broadcast Group’s Las Vegas ABC affiliate, has launched a multiplatform initiative to tap teens, people like parents who have a vested interest in the teens and advertisers who want to reach all of them. Diana Marszalek reports on For Our Teens, which includes digital features as well as special on-air broadcasts.

Station Profile: KTNV-TV
Market: Las Vegas, NV

KYW Philly Combines TV, Radio Newsrooms

The CBS-owned radio station will move into its TV sister's headquarters on Sunday. The move will combine the operations and resources of CBSPhilly.com, the TV and the radio stations under one roof.

Station Profile: KYW-TV
Market: Philadelphia, PA

Looks Like Rochester Anchor Covering Super Bowl Will Be ‘Live’ All Day

One local sports reporter from WROC in Rochester, NY is taking social media and second screening to the next level, with a live feed from the Super Bowl using Google Glass.

Station Profile:  WROC-TV
Market: Rochester, NY

WBOC's Digital Nets 1,200 New Businesses

As a single, family-owned television station in a small market, WBOC seems the least likely candidate for a robust digital platform with rapidly growing revenue. But under the leadership of Brooke Knight Warner, VP and GM of WBOC Interactive and its companion digital marketing agency, Draper Digital Media, the CBS affiliate is now generating 10 times its original digital revenue figures, employing nearly 20 digital personnel and counting 1,200 new customers and growing for the station since her arrival just over four years ago.

Station Profile: WBOC-TV
Market: Salisbury, MD

Social Media Rescues Snow-Bound Stations

Social media has proved an invaluable tool to Buffalo, N.Y., TV news operations throughout the week-long ordeal that started last Tuesday when early-season storms dumped seven feet of snow in some areas. As the snow piled up, the stations went wall-to-wall with their coverage, but were short-staffed and sometimes unable to put ENG vehicles on snow-clogged streets. Reports from viewers started pouring in as soon as the storm hit, providing a bounty of user-generated content.


A reporter and photographer from Scripps’ WXYZ Detroit have been working at WKWB since last week (a crew from WEWS Cleveland has gone home). Journalists from LIN’s WTNH New Haven, Conn., and WKBN Youngstown, Ohio, arrived at WIVB Friday, and are still there. Staffers from Gannett’s KHOU Houston and WVEC Norfolk, Va., are helping WGRZ.

Station Profiles:  KHOU-TV | WEWS-TV | WGRZ-TV | WIVB-TVWKBW-TV | WVEC-TVWXYZ-TV
Markets: Houston, TX | Cleveland-Akron (Canton), OH | Buffalo, NY | Norfolk-Portsmouth-Newport News, VA | Detroit, MI


LA’s KABC Reaches A Million Facebook Followers

ABC-owned KABC Los Angeles, became the first U.S. TV station to attract more than a million followers on Facebook. “Just like our on-air newscasts,” said Wendy McMahon, KABC’s VP of programming and creative services, “people are choosing to like us, and that’s special and satisfying.”

Station Profile:  KABC-TV
Market: Los Angeles, CA

Looks Like Rochester Anchor Covering Super Bowl Will Be ‘Live’ All Day

One local sports reporter from WROC in Rochester, NY is taking social media and second screening to the next level, with a live feed from the Super Bowl using Google Glass.

Station Profile:  WROC-TV
Market: Rochester, NY

KTVB Digital Tops Quarter-Billion Pageviews

In an unprecedented year of growth for the digital news destinations of Gannett’s NBC affiliate KTVB Boise, Idaho (DMA 110), the KTVB Digital Network grew page views, unique visitors and time spent, while social media reach climbed to market-leading new heights.

Station Profile:  KTVB-TV
Market: Boise, ID
 
 
 

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