WPSD’s Online Sales Contest Yields Great Results

WPSD came up with the Banks Market Great Grocery Giveaway Campaign. The contest lasted five weeks and included on-air spots, social media ads on the station’s website,, and mobile marketing.

Station Profile: WPSD-TV
Market: Paducah, KY-Cape Girardeau, MO-Harrisburg, IL

Scripps, Gannett Ready For Apple Watch

Most local media companies are keeping mum about their plans for the forthcoming Apple Watch, but the E.W. Scripps Company and Gannett Co. say they're ready with apps to follow right behind its March, 2015 launch. USA Today will display its five top stories plus breaking news on its app, and Scripps' apps are likely to feature weather, traffic, push notifications and geolocation. 

Broadcast Group Profiles: Gannett | Scripps

Telemundo Partners On Education Initiatives

As part of the yearlong national pro-social campaign Aprender es Triunfar (Learning is Succeeding),Telemundo announced a partnership with Excelencia in Education, an organization focused on accelerating Latino success in higher education, together with Comcast NBCUniversal, to expand the organization’s commitment to the Hispanic community. In addition, Telemundo has partnered with the Smithsonian Latino Center for a national outreach effort to promote STEAM education for Latino youth. 

Broadcast Group Profile: Telemundo

WUSA to Debut USA Today Political Show

Online show Capital Download with Susan Page will make its TV debut on Gannett owned Washington, D.C. CBS affiliate WUSA.

Station Profile: WUSA-TV
Market: Washington, DC (Hagerstown, MD)

WSB Atlanta Markets ‘How They Make The Promos’

Steve Riley, brand manager at WSB, Cox’s ABC affiliate in Atlanta, thinks giving viewers a peek at some of the steps involved in creating the station’s promos is an important marketing concept. “These efforts are getting our team thinking about what must be a part of today’s marketing strategy,” says Riley.  “A TV spot is no longer the single-source answer to branding your station. It’s digital, social, mobile and TV.”

Station Profile: WPIX-TV
Market: Atlanta, GA

WPIX In New York Sports Partnership

Tribune’s New York CW affiliate has formed a sports marketing partnership with Barclays Center, Brooklyn Nets and New York Islanders. The station will establish a Brooklyn Studio in Barclays Center.

Station Profile: WPIX-TV
Market: New York, NY

ABC Drives Strong Ad Engagement In NYC Taxis

More than half of the viewers — or 56%, who ride in New York City taxis that have ABC programming, via Creative Mobile Technologies systems &mash; recall at least one TV commercial on an unaided basis. Advertising categories for ABC’s taxi programming effort consist of telecommunications, Broadway theater, quick-service restaurants, consumer electronics, video-sharing Web sites, real estate, fashion, cosmetics and distilled spirits.

Station Profile: WABC
Market: New York

Scripps’ ‘The Now’ Is News, But Not A Newscast

“Research indicates there is a significant appetite for news at 4 o’clock,” says Rappaport. “The challenge is to execute it across eight markets in different time zones by sharing content and resources but yet keep it local.”  Scripps describes The Now as an original program that focuses on the issues of most interest to news consumers. The Now, an hour-long program by E.W. Scripps Co., launched in Cincinnati (WCPO, ABC), Detroit (WXYZ, ABC), Cleveland (WEWS, ABC) and Tampa (WFTS, ABC) according to Jessica Rappaport, Scripps’ VP of Marketing and premiered on other Scripps stations in Denver (KMGH, ABC), Kansas City (KSHB, NBC), Phoenix (KNXV, ABC) and West Palm Beach (WPTV, NBC). The Now airs at 4 p.m. in every market.

Broadcast Group Profile: Scripps Media

WBDT’s Teen Reality Show Premieres With Impressive Ratings

“The premiere generated one of the highest ratings on Dayton’s CW during that time period in the last two years,” says Joe Abouzeid, WBDT general manager. The Valley garnered a 1.8 household rating, a 260% increase from the previous syndicated program airing in that time slot. Multiscreen household ratings were a 2.9 when including viewers who watched The Valley both on-air and streaming online.

Station Profile: WBDT-TV
Market: Dayton, OH


WKYC, Gannett Broadcasting’s NBC affiliate in Cleveland, Ohio (DMA 19), and local business The Collection Auto Group were presented with TVB's Excellence in Local Media Marketing Solutions (EMMA) Award in recognition of their collaborative multiplatform advertising campaign over the past 12 months. The award was presented at the annual TVB Forward Conference in New York City.

Station Profile: WKYC-TV
Market: Cleveland-Akron (Canton), OH

WMAR To Launch Live Online Sports Talk Show

E.W. Scripps-owned ABC affiliate WMAR Baltimore (DMA 27) will introduce The Nest, a Monday morning interactive sports talk show streamed live through and the ABC2 mobile app.

Station Profile: WMAR-TV
Market: Baltimore, MD

WNCN Raleigh is Hip to YouTube

WNCN, the NBC affiliate in Raleigh, N.C., launched a video campaign to attract more subscribers to its YouTube channel. The video is hip and flip with plenty of attitude. “We hope it’s a conversation starter and attracts subscribers for us,” says Robby Thomas, WNCN’s director of marketing.

Station Profile: WNCN-TV
Market: Raleigh-Durham (Fayetteville), NC

Cox Dayton Spawns Print-TV-Digital Reporter

The all-media journalist is the fastest-growing job in a newsroom that brought Cox Media Group’s print, television, radio and digital operations into one space and converged workflow in 2010. The AMJ also may have the widest ramifications for the profession at large as jobs disappear and individual responsibilities proliferate within newsrooms.

Station Profile: WHIO-TV
Market: Dayton, OH

KTNV Targets Teens, Their Advertisers

KTNV, Journal Broadcast Group’s Las Vegas ABC affiliate, has launched a multiplatform initiative to tap teens, people like parents who have a vested interest in the teens and advertisers who want to reach all of them. Diana Marszalek reports on For Our Teens, which includes digital features as well as special on-air broadcasts.

Station Profile: KTNV-TV
Market: Las Vegas, NV

KYW Philly Combines TV, Radio Newsrooms

The CBS-owned radio station will move into its TV sister's headquarters on Sunday. The move will combine the operations and resources of, the TV and the radio stations under one roof.

Station Profile: KYW-TV
Market: Philadelphia, PA

Looks Like Rochester Anchor Covering Super Bowl Will Be ‘Live’ All Day

One local sports reporter from WROC in Rochester, NY is taking social media and second screening to the next level, with a live feed from the Super Bowl using Google Glass.

Station Profile:  WROC-TV
Market: Rochester, NY

WBOC's Digital Nets 1,200 New Businesses

As a single, family-owned television station in a small market, WBOC seems the least likely candidate for a robust digital platform with rapidly growing revenue. But under the leadership of Brooke Knight Warner, VP and GM of WBOC Interactive and its companion digital marketing agency, Draper Digital Media, the CBS affiliate is now generating 10 times its original digital revenue figures, employing nearly 20 digital personnel and counting 1,200 new customers and growing for the station since her arrival just over four years ago.

Station Profile: WBOC-TV
Market: Salisbury, MD To Debut Subscription Plan In Jan.

WCPO, Cincinnati's E.W. Scripps-owned ABC affiliate, will roll out a subscription plan in January that will put most of its original content behind a paywall. Weather, traffic and breaking news will remain free to all users.

Station Profile: WCPO-TV
Market: Cincinnati, OH

WPVI Philly Testing Augmented Reality For Parade

WPVI Philadelphia is bringing some eye-popping life to the second screen. The ABC O&O will start promotions for its Virtual View — an augmented reality experience that will make its debut at the Philadelphia Thanksgiving Day Parade. The station hopes the technical enhancement to the broadcast will help draw in more viewers.

Station Profile: WPVI-TV
Market: Philadelphia, PA

WJCL Unveils New Brand 'Working For You'

The new brand includes a new slogan and a fresh news set design that relies on the rich history of Savannah, Ga. "Our focus in developing the new brand was to leverage our multiple platform approach to content delivery with a design that would make our viewers feel connected to our newscasts," says Les Vann, president and GM of the LIN Media-owned station.

Station Profile: WJCL-TV
Market: Savannah, GA

Topping Papers Using Web, Mobile, Apps

“The business is evolving," says Marsa Jarrett, creative services director for Hearst Television’s NBC affiliate WYFF. “To stay relevant, we have to be competitive on the Web and on mobile. We live our brand — Live, Local, Breaking News — everywhere and must perform across all our platforms.”

Station Profile: WYFF-TV
Market: Greenville-Spartanburg, SC-Asheville, NC-Anderson,SC

WKTV Raises $187,000+ For Flood Victims

The cross-platform money generated by the telethon's broadcast by the Smith Media NBC affiliate in Utica, N.Y., and local radio stations will benefit area residents and businesses affected by recent flooding.

Station Profile: WKTV-TV
Market: Utica, NY

Ink-Stained Wretches Find New Homes In TV

Stations are taking advantage of the growing number of experienced newspaper reporters and columnists looking for work. Their writing skills, wide networks of sources and often long experience on beats are just what stations need to make their on-air and online coverage stand out and excel in a growing multiplatform marketplace.

Market: Various

LIN Media Deploys TVUPack Mobile Cellular Uplink Solutions

LIN Media signed a deal with TVU Networks to purchase TVUPacks and the TVU Grid feature for its 43 television stations and seven digital channels across 23 markets, aiming to help the stations provide viewers more rapid, efficient access to live video content.

Broadcast Group Profile: LIN Media

Hearst to Deploy TVUPack Across 29 Stations

Hearst Television signed an exclusive deal to deploy TVUPack bonded cellular solutions across its 29 stations. Hearst’s market covers 22 states, one of the farthest-reaching station groups in the country. Some of its biggest stations include WCVB Boston, WMOR Tampa, Fla., and WESH Orlando, Fla.

Broadcast Group Profile: CBS Television Stations

CBS Launches Full-Episode Streaming App For iPad And iPhone

CBS Corporation announced the launch of a CBS App for iPhone and iPad users, offering full-episode streaming of CBS programming from primetime, daytime and late night. The new app further extends the reach of the shows' audience, providing more flexibility and opportunity for catch-up viewing and opens yet another monetization window for the Company's industry-leading content.

Broadcast Group Profile: CBS Television Stations

WVEC Airing Special On Sequestration Impact

Belo Corp. ABC affiliate WVEC Norfolk, Va. (DMA 44), will air Sequestration: Finding Our Future at 7 p.m. on Friday, March 1. The show’s title is an extension of earlier WVEC investigations into the economic future of Hampton Roads, Va. In addition to the live broadcast, the one-hour special will be available via streaming video and archived at

Station Profile: WVEC-TV
Market: Norfolk-Portsmouth-Newport News, VA

In Dayton, Cox Media Works On Collaboration

Cox Ohio has gathered WHIO-TV, the Dayton Daily News and six other newspapers, three radio stations and various websites under one roof and has established a Breaking News Team that is the key to its cross-media collaboration, gathering stories for all of the company's Dayton properties.

Station Profile: WHIO-TV
Market: Dayton, OH

Amazon and CBS Corporation Announce Content Licensing Agreement for Prime Instant Video To Be Exclusive Online Subscription Home for CBS's Under the Dome

Amazon Prime members will have unlimited streaming of all the series' episodes four days after their initial broadcast on CBS, at no additional cost, and will be able to enjoy them on hundreds of compatible Amazon Instant Video devices including Kindle Fire HD, iPad, iPhone, iPod touch, Roku, Xbox 360, PlayStation 3 and the Wii U gaming console.

Broadcast Group Profile: CBS Television Stations

CBS Launches Second-Screen App

CBS Connect provides a single home for social-media conversation about CBS shows across multiple dayparts, allowing viewers to interact with one another and includes tweets from talent.

Station Profile: multi
Market: multi

  Get RSS Updates: