Mulitplatform

KYW Philly Combines TV, Radio Newsrooms

The CBS-owned radio station will move into its TV sister's headquarters on Sunday. The move will combine the operations and resources of CBSPhilly.com, the TV and the radio stations under one roof.

Station Profile: KYW-TV
Market: Philadelphia, PA

Looks Like Rochester Anchor Covering Super Bowl Will Be ‘Live’ All Day

One local sports reporter from WROC in Rochester, NY is taking social media and second screening to the next level, with a live feed from the Super Bowl using Google Glass.

Station Profile:  WROC-TV
Market: Rochester, NY

WBOC's Digital Nets 1,200 New Businesses

As a single, family-owned television station in a small market, WBOC seems the least likely candidate for a robust digital platform with rapidly growing revenue. But under the leadership of Brooke Knight Warner, VP and GM of WBOC Interactive and its companion digital marketing agency, Draper Digital Media, the CBS affiliate is now generating 10 times its original digital revenue figures, employing nearly 20 digital personnel and counting 1,200 new customers and growing for the station since her arrival just over four years ago.

Station Profile: WBOC-TV
Market: Salisbury, MD

WCPO.com To Debut Subscription Plan In Jan.

WCPO, Cincinnati's E.W. Scripps-owned ABC affiliate, will roll out a subscription plan in January that will put most of its original content behind a paywall. Weather, traffic and breaking news will remain free to all users.

Station Profile: WCPO-TV
Market: Cincinnati, OH

WPVI Philly Testing Augmented Reality For Parade

WPVI Philadelphia is bringing some eye-popping life to the second screen. The ABC O&O will start promotions for its Virtual View — an augmented reality experience that will make its debut at the Philadelphia Thanksgiving Day Parade. The station hopes the technical enhancement to the broadcast will help draw in more viewers.

Station Profile: WPVI-TV
Market: Philadelphia, PA

WJCL Unveils New Brand 'Working For You'

The new brand includes a new slogan and a fresh news set design that relies on the rich history of Savannah, Ga. "Our focus in developing the new brand was to leverage our multiple platform approach to content delivery with a design that would make our viewers feel connected to our newscasts," says Les Vann, president and GM of the LIN Media-owned station.

Station Profile: WJCL-TV
Market: Savannah, GA


Topping Papers Using Web, Mobile, Apps

“The business is evolving," says Marsa Jarrett, creative services director for Hearst Television’s NBC affiliate WYFF. “To stay relevant, we have to be competitive on the Web and on mobile. We live our brand — Live, Local, Breaking News — everywhere and must perform across all our platforms.”

Station Profile: WYFF-TV
Market: Greenville-Spartanburg, SC-Asheville, NC-Anderson,SC


WKTV Raises $187,000+ For Flood Victims

The cross-platform money generated by the telethon's broadcast by the Smith Media NBC affiliate in Utica, N.Y., and local radio stations will benefit area residents and businesses affected by recent flooding.

Station Profile: WKTV-TV
Market: Utica, NY

Ink-Stained Wretches Find New Homes In TV

Stations are taking advantage of the growing number of experienced newspaper reporters and columnists looking for work. Their writing skills, wide networks of sources and often long experience on beats are just what stations need to make their on-air and online coverage stand out and excel in a growing multiplatform marketplace.

Station Profile: WNCN-TV, WRAL-TV, WWL, WDRB-TV, WJBK-TV, WPRI-TV, WPLG-TV, WMUR-TV,
Market: Various

LIN Media Deploys TVUPack Mobile Cellular Uplink Solutions

LIN Media signed a deal with TVU Networks to purchase TVUPacks and the TVU Grid feature for its 43 television stations and seven digital channels across 23 markets, aiming to help the stations provide viewers more rapid, efficient access to live video content.

Broadcast Group Profile: LIN Media

Hearst to Deploy TVUPack Across 29 Stations

Hearst Television signed an exclusive deal to deploy TVUPack bonded cellular solutions across its 29 stations. Hearst’s market covers 22 states, one of the farthest-reaching station groups in the country. Some of its biggest stations include WCVB Boston, WMOR Tampa, Fla., and WESH Orlando, Fla.

Broadcast Group Profile: CBS Television Stations

CBS Launches Full-Episode Streaming App For iPad And iPhone

CBS Corporation announced the launch of a CBS App for iPhone and iPad users, offering full-episode streaming of CBS programming from primetime, daytime and late night. The new app further extends the reach of the shows' audience, providing more flexibility and opportunity for catch-up viewing and opens yet another monetization window for the Company's industry-leading content.

Broadcast Group Profile: CBS Television Stations

WVEC Airing Special On Sequestration Impact

Belo Corp. ABC affiliate WVEC Norfolk, Va. (DMA 44), will air Sequestration: Finding Our Future at 7 p.m. on Friday, March 1. The show’s title is an extension of earlier WVEC investigations into the economic future of Hampton Roads, Va. In addition to the live broadcast, the one-hour special will be available via streaming video and archived at www.wvec.com.

Station Profile: WVEC-TV
Market: Norfolk-Portsmouth-Newport News, VA

In Dayton, Cox Media Works On Collaboration

Cox Ohio has gathered WHIO-TV, the Dayton Daily News and six other newspapers, three radio stations and various websites under one roof and has established a Breaking News Team that is the key to its cross-media collaboration, gathering stories for all of the company's Dayton properties.

Station Profile: WHIO-TV
Market: Dayton, OH

Amazon and CBS Corporation Announce Content Licensing Agreement for Prime Instant Video To Be Exclusive Online Subscription Home for CBS's Under the Dome

Amazon Prime members will have unlimited streaming of all the series' episodes four days after their initial broadcast on CBS, at no additional cost, and will be able to enjoy them on hundreds of compatible Amazon Instant Video devices including Kindle Fire HD, iPad, iPhone, iPod touch, Roku, Xbox 360, PlayStation 3 and the Wii U gaming console.

Broadcast Group Profile: CBS Television Stations

CBS Launches Second-Screen App

CBS Connect provides a single home for social-media conversation about CBS shows across multiple dayparts, allowing viewers to interact with one another and includes tweets from talent.

Station Profile: multi
Market: multi

WBZ, Boston Globe Begin Comprehensive Content-Sharing Partnership

The Boston Globe and CBS Boston’s WBZ-TV are joining together to showcase exclusive, breaking news and video – on television, in print, and on the web.

Station Profile: WBZ-TV
Market: Boston

User Engagement Is Digital Mantra In Mich.

In Western Michigan, online engagement has long been part of the local media mission.

Station Profile: WOOD-TV, WZZM-TV
Market: Grand Rapids-Kalamazoo-Battle Creek, MI

KIRO Special To Blend Livestream, Live TV

Seattle CBS affiliate KIRO will mix online video with traditional TV for its March 22 news special Connect with Jenni Hogan. The show will start livestreamed online and move over to live television. The show's host is one of the nation's most followed local news personalities on Twitter.

Station Profile: KIRO-TV
Market: Seattle-Tacoma, WA
 
 
 

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