Q4 2013 and Full Year Spending Summary

Top 25 Local Broadcast Categories and Advertisers

Data Provided by Kantar Media

Q4 2013 vs. Q4 2012 Television ($000)

  • Total television ad expenditures decreased -0.3% from Q4 2013 vs. Q4 2012.
  • Spot TV was down -8.6% in the same time period.
     
  Spot TV3 Network TV4 Syndication Cable TV2 TV1 Grand Total
  ($000) ($000) ($000) ($000) ($000)
Oct-Dec '12 4,919,763.47 8,092,493.02 1,285,522.22 6,478,871.17 20,776,649.88
Oct-Dec '13 4,495,604.23 8,136,508.09 1,346,820.77 6,732,284.56 20,711,217.65
Change (%) -8.6 0.5 4.8 3.9 -0.3


Source: Kantar Media
1. Figures are based on the Kantar Media Strategy™ multimedia ad expenditure database across all measured media, including: Network TV (5 networks); Spot TV (125 DMAs); Cable TV (75 networks); Syndication TV; Hispanic Network TV (4 networks). Figures do not include public service announcements (PSA) or house advertising
2. Cable TV figures based on 71 English language networks and 4 Hispanic cable networks
3. Spot TV figures based on 670 English language stations and 76 Hispanic stations
4. Network TV includes 5 English broadcast networks and 4 Hispanic broadcast networks



Full Year 2013 vs. Full Year 2012 Television ($000)

  • Total television ad expenditures decreased -0.1% from 2013 vs. 2012.
  • Spot TV was down -7.9% in the same time period.
     
  Spot TV3 Network TV4 Syndication Cable TV2 TV1 Grand Total
  ($000) ($000) ($000) ($000) ($000)
Jan-Dec '12 17,140,769.94 27,434,519.85 5,132,456.09 24,396,579.99 74,104,325.87
Jan-Dec '13 15,794,205.17 26,926,484.71 5,158,662.02 26,124,872.63 74,004,224.53
Change (%) -7.9 -1.9 0.5 7.1 -0.1

Source: Kantar Media

1. Figures are based on the Kantar Media Strategy™ multimedia ad expenditure database across all measured media, including: Network TV (5 networks); Spot TV (125 DMAs); Cable TV (75 networks); Syndication TV; Hispanic Network TV (4 networks). Figures do not include public service announcements (PSA) or house advertising
2. Cable TV figures based on 71 English language networks and 4 Hispanic cable networks
3. Spot TV figures based on 663 English language stations and 75 Hispanic stations
4. Network TV includes 5 English broadcast networks and 4 Hispanic broadcast networks


TOP 25 LOCAL BROADCAST TV CATEGORIES*

Spot TV Q4
2013 vs. 2012
Ranked by 2013 Dollars

Rank Category Q4 2012
Dols (000)
Q4 2013
Dols (000)
'13 vs '12
(%)
1 Automotive 894,812.3 950,045.6 6.2
2 Communications/Telecommunications 376,105.8 356,240.4 -5.3
3 Car & Truck Dealers 267,589.6 312,704.9 16.9
4 Restaurants 290,692.2 291,763.8 0.4
5 Insurance 168,947.4 255,685.9 51.3
6 Furniture Stores 177,983.6 203,174.1 14.2
7 Legal Services 156,226.0 160,001.9 2.4
8 Financial 156,153.6 152,576.0 -2.3
9 Government and Organizations 370,130.5 124,982.1 -66.2
10 Schools, Colleges & Camps 112,769.7 120,740.0 7.1
11 Food Stores & Supermarkets 97,216.7 116,704.0 20.0
12 Leisure Time Activities & Events 101,691.8 108,779.6 7.0
13 Food and Food Products 89,294.8 97,906.6 9.6
14 Travel, Hotels & Resorts 64,881.8 79,815.8 23.0
15 Clothing Stores 44,239.9 45,801.5 3.5
16 Media & Advertising 41,817.9 42,978.3 2.8
17 Home Centers & Hardware Stores 31,938.0 39,231.9 22.8
18 Discount Department Stores 28,361.1 36,784.3 29.7
19 Toiletries & Cosmetics 28,961.9 35,213.3 21.6
20 Department Stores 33,615.4 30,800.6 -8.4
21 Motion Pictures 37,698.8 30,397.3 -19.4
22 Political 498,273.6 29,118.0 -94.2
23 Consumer Electronics & Video Stores 35,438.4 22,398.0 -36.8
24 Medicines and Remedies (excluding Rx) 21,690.1 20,290.5 -6.5
25 Sporting Goods Stores 19,572.0 18,966.7 -3.1
*Copyright 2012-2014. Kantar Media


TOP 25 LOCAL BROADCAST TV ADVERTISERS*

Spot TV Q4
2013 vs. 2012
Ranked by 2013 Dollars

Rank Category Q4 2012
Dols (000)
Q4 2013
Dols (000)
'13 vs '12
(%)
1 Ford Motor Co Dlr Assn 107,867.9 137,139.9 27.1
2 Toyota Motor Corp Dlr Assn 109,997.1 110,803.8 0.7
3 Chrysler Group Llc 85,441.1 92,064.0 7.8
4 Comcast Corp 82,125.0 90,104.9 9.7
5 Nissan Motor Co Ltd 72,509.5 84,088.5 16.0
6 Time Warner Cable Inc 52,179.0 66,545.4 27.5
7 General Motors Corp 55,968.1 65,605.9 17.2
8 Honda Motor Co LTD Dlr Assn 53,261.1 64,969.5 22.0
9 AT&T Inc 74,753.5 58,995.3 -21.1
10 General Motors Corp Dlr Assn 53,860.1 55,708.8 3.4
11 General Mills Inc 52,276.2 52,075.3 -0.4
12 Toyota Motor Corp Loc Dlr 40,528.1 49,542.2 22.2
13 Honda Motor Co Ltd 63,661.2 43,837.6 -31.1
14 McDonalds Corp 36,356.3 40,217.4 10.6
15 General Motors Corp Loc Dlr 35,688.5 39,896.5 11.8
16 Ford Motor Co Dlr Assn 29,071.3 23,479.8 -19.2
17 Toyota Motor Corp Dlr Assn 24,568.0 17,651.5 -28.2
18 Chrysler Group Llc 20,064.6 11,823.2 -41.1
19 Comcast Corp 15,561.3 5,994.9 -61.5
20 Nissan Motor Co Ltd 11,057.9 166.5 -98.5
21 Time Warner Cable Inc 6,554.5 -5,661.8 -186.4
22 General Motors Corp 2,051.2 -11,490.1 -660.2
23 Honda Motor Co LTD Dlr Assn -2,452.2 -17,318.4 606.2
24 AT&T Inc -6,955.5 -23,146.7 232.8
25 General Motors Corp Dlr Assn -11,458.9 -28,975.0 152.9
*Copyright 2012-2014. Kantar Media


TOP 25 LOCAL BROADCAST TV CATEGORIES*

Spot TV Full Year
2013 vs. 2012
Ranked by 2013 Dollars

Rank Category Full Year 2012
Dols (000)

Full Year 2013
Dols (000)

'13 vs '12
(%)
1 Automotive 3,117,984.9 3,231,588.1 3.6
2 Communications/Telecomm 1,423,869.2 1,443,989.3 1.4
3 Restaurants 1,181,257.5 1,125,313.9 -4.7
4 Car & Truck Dealers 999,163.9 1,077,213.9 7.8
5 Furniture Stores 677,772.7 703,260.5 3.8
6 Legal Services 604,162.9 614,457.6 1.7
7 Insurance 540,101.2 610,658.1 13.1
8 Financial 640,437.0 564,595.0 -11.8
9 Schools, Colleges & Camps 493,607.1 475,267.5 -3.7
10 Travel, Hotels & Resorts 455,992.4 446,728.3 -2.0
11 Government and Organizations 896,557.8 415,596.1 -53.6
12 Leisure Time Activities & Events 417,354.4 405,170.3 -2.9
13 Food and Food Products 386,742.5 372,182.4 -3.8
14 Food Stores & Supermarkets 309,012.0 327,136.3 5.9
15 Home Centers & Hardware Strs 136,852.6 143,424.3 4.8
16 Media & Advertising 140,794.7 142,566.0 1.3
17 Political 1,025,964.5 126,529.1 -87.7
18 Discount Department Stores 78,177.4 115,119.6 47.3
19 Clothing Stores 119,828.3 111,776.3 -6.7
20 Motion Pictures 120,788.6 105,412.7 -12.7
21 Toiletries & Cosmetics 102,217.2 102,341.9 0.1
22 Beverages 75,368.3 78,161.3 3.7
23 Department Stores 87,116.8 75,128.3 -13.8
24 Building Materials, Equip & Fixtrs 59,863.6 73,383.7 22.6
25 Consumer Elec & Video Strs 98,230.2 73,299.3 -25.4
*Copyright 2012-2013. Kantar Media


TOP 25 LOCAL BROADCAST TV ADVERTISERS*

Spot TV Full Year
2013 vs. 2012
Ranked by 2013 Dollars

Rank Category Full Year
2012
Dols (000)
Full Year
2013
Dols (000)
'13 vs '12
(%)
1 Ford Motor Co Dlr Assn 398,769.0 455,604.7 14.3
2 Toyota Motor Corp Dlr Assn 367,816.9 381,989.0 3.9
3 Comcast Corp 335,433.2 345,697.9 3.1
4 AT&T Inc 237,760.5 308,417.8 29.7
5 Chrysler Group Llc 316,898.8 302,903.1 -4.4
6 Nissan Motor Co Ltd 246,252.8 263,705.0 7.1
7 Honda Motor Co LTD Dlr Assn 129,708.2 222,272.7 71.4
8 Time Warner Cable Inc 177,633.1 222,025.6 25.0
9 General Motors Corp 208,400.9 218,023.4 4.6
10 General Motors Corp Dlr Assn 181,899.9 189,425.1 4.1
11 General Mills Inc 212,442.6 186,476.9 -12.2
12 Honda Motor Co Ltd 245,409.0 174,646.1 -28.8
13 McDonalds Corp 166,042.6 167,789.6 1.1
14 Toyota Motor Corp Loc Dlr 145,699.1 159,741.2 9.6
15 Hyundai Corp Dlr Assn 168,752.8 158,058.9 -6.3
16 General Motors Corp Loc Dlr 129,839.2 137,175.5 5.7
17 Political Adv 545,325.6 116,993.1 -78.5
18 Toyota Motor Corp 133,045.2 115,553.7 -13.1
19 Berkshire Hathaway Inc 101,083.0 114,795.4 13.6
20 Verizon Communications Inc 178,278.0 111,780.9 -37.3
21 Ford Motor Co 87,333.6 111,548.8 27.7
22 Volkswagen Ag 95,715.7 102,820.3 7.4
23 Rooms To Go Inc 101,941.5 98,656.9 -3.2
24 Ford Motor Co Loc Dlr 87,753.9 97,599.7 11.2
25 Emprire Today LLC 93,541.7 88,955.5 -4.9
*Copyright 2012-2014. Kantar Media
 
 
 

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