Q3 2013 Spending Summary

Top 25 Local Broadcast Categories and Advertisers

Provided by Kantar Media

Q3 2013 vs. Q3 2012 Television ($000)

  • Total television ad expenditures decreased -6.2% from Q3 2013 vs. Q3 2012.
  • Spot TV was down -14.2% in the same time period.
     
  Spot TV3 Network TV4 Syndication Cable TV2 TV1 Grand Total
  ($000) ($000) ($000) ($000) ($000)
Jul-Sep '12 4,839,821.91 6,224,892.72 1,266,475.71 5,998,299.09 18,329,489.43
Jul-Sep '13 4,154,557.53 5,494,978.70 1,260,488.64 6,286,124.66 17,196,149.53
Change (%) -14.2 -11.7 -0.5 4.8 -6.2



Q1-3 2013 vs. Q1-3 2012 Television ($000)

  • Total television ad expenditures increased 0.1% from Q1-3 2013 vs. Q1-3 2012.
  • Spot TV was down -7.5% in the same time period.
     
  Spot TV3 Network TV4 Syndication Cable TV2 TV1 Grand Total
  ($000) ($000) ($000) ($000) ($000)
Jan-Sep '12 12,254,643.76 19,342,026.83 3,846,933.87 18,010,864.93 53,454,469.39
Jan-Sep '13 11,331,406.16 18,857,935.13 3,811,841.25 19,480,966.59 53,482,149.13
Change (%) -7.5 -2.5 -0.9 8.2 0.1

Source: Kantar Media

1. Figures are based on the Kantar Media Strategy™ multimedia ad expenditure database across all measured media, including: Network TV (5 networks); Spot TV (125 DMAs); Cable TV (76 networks); Syndication TV; Hispanic Network TV (4 networks). Figures do not include public service announcements (PSA) or house advertising
2. Cable TV figures based on 72 English language networks and 4 Hispanic cable networks
3. Spot TV figures based on 664 English language stations and 75 Hispanic stations
4. Network TV includes 5 English broadcast networks and 4 Hispanic broadcast networks


TOP 25 LOCAL BROADCAST TV CATEGORIES*

Spot TV Q3
2013 vs. 2012
Ranked by 2013 Dollars

Rank Category Q3 2012
Dols (000)
Q3 2013
Dols (000)
'13 vs '12
(%)
1 Automotive 925,269.3 901,740.6 -2.5
2 Communications/Telecommunications 420,253.1 370,512.8 -11.8
3 Restaurants 327,407.3 300,776.3 -8.1
4 Car & Truck Dealers 273,281.6 287,090.8 5.1
5 Furniture Stores 185,572.4 181,657.8 -2.1
6 Legal Services 160,733.9 161,279.1 0.3
7 Schools, Colleges & Camps 149,889.0 139,018.1 -7.3
8 Insurance 132,186.2 137,415.3 4.0
9 Financial 182,820.4 135,976.6 -25.6
10 Travel, Hotels & Resorts 131,693.6 120,457.8 -8.5
11 Food and Food Products 113,670.8 110,951.2 -2.4
12 Leisure Time Activities & Events 113,957.8 102,796.7 -9.8
13 Government and Organizations 256,418.5 98,256.2 -61.7
14 Food Stores & Supermarkets 85,085.0 75,382.6 -11.4
15 Political 338,547.3 48,102.7 -85.8
16 Home Centers & Hardware Stores 37,261.1 39,133.6 5.0
17 Media & Advertising 34,035.2 33,056.8 -2.9
18 Discount Department Stores 25,115.5 30,827.8 22.7
19 Motion Pictures 27,866.8 26,685.7 -4.2
20 Building Materials, Equipment & Fixtures 16,307.9 25,877.0 58.7
21 Clothing Stores 27,850.9 25,301.7 -9.2
22 Beverages 22,921.6 24,059.4 5.0
23 Toiletries & Cosmetics 28,145.7 20,405.2 -27.5
24 Confectionery & Snacks 18,719.2 19,124.4 2.2
25 Consumer Electronics & Video Stores 23,717.3 17,619.9 -25.7
*Copyright 2012-2013. Kantar Media


TOP 25 LOCAL BROADCAST TV ADVERTISERS*

Spot TV Q3
2013 vs. 2012
Ranked by 2013 Dollars

Rank Category Q3 2012
Dols (000)
Q3 2013
Dols (000)
'13 vs '12
(%)
1 Ford Motor Co Dlr Assn 119,473.1 127,408.9 6.6
2 Toyota Motor Corp Dlr Assn 109,973.2 117,189.4 6.6
3 Comcast Corp 101,604.0 97,775.3 -3.8
4 Chrysler Group Llc 90,112.8 88,047.1 -2.3
5 Nissan Motor Co Ltd 83,228.0 81,865.0 -1.6
6 AT&T Inc 66,329.6 76,518.6 15.4
7 General Motors Corp 73,187.5 67,662.9 -7.5
8 General Mills Inc 60,769.5 62,629.0 3.1
9 Time Warner Cable Inc 44,750.6 57,337.7 28.1
10 Honda Motor Co Ltd Dlr Assn 31,414.5 57,310.6 82.4
11 Hyundai Corp Dlr Assn 44,355.7 55,963.9 26.2
12 Not Itemized-Loc Dlr 46,708.3 51,426.9 10.1
13 McDonalds Corp 44,357.8 50,365.4 13.5
14 Honda Motor Co Ltd 61,501.7 47,456.0 -22.8
15 General Motors Corp Dlr Assn 51,257.7 46,513.7 -9.3
16 Political Adv 158,411.5 44,167.6 -72.1
17 Totota Motor Corp Loc Dlr 39,694.8 43,580.3 9.8
18 Berkshire Hathaway Inc 33,605.0 37,281.3 10.9
19 General Motors Corp Loc Dlr 35,468.9 36,090.6 1.8
20 Ford Motor Co 22,463.7 34,725.7 54.6
21 Hyundai Corp Loc Dlr 33,722.9 31,753.8 -5.8
22 Toyota Motor Corp 41,487.2 27,733.0 -33.2
23 Ford Motor Co Loc Dlr 24,033.5 26,245.1 9.2
24 Hyundai Corp 25,303.1 25,758.5 1.8
25 Volkswagen Ag 33,722.3 25,135.1 -25.5
*Copyright 2012-2013. Kantar Media


TOP 25 LOCAL BROADCAST TV CATEGORIES*

Spot TV Q1-3
2013 vs. 2012
Ranked by 2013 Dollars

Rank Category Q1-3 '12
Dols (000)
Q1-3 '13
Dols (000)
'13 vs '12
(%)
1 Automotive 2,223,172.8 2,281,421.8 2.6
2 Communications/Telecommunications 1,047,763.4 1,087,657.5 3.8
3 Restaurants 890,565.3 833,447.8 -6.4
4 Car & Truck Dealers 731,572.6 764,426.3 4.5
5 Furniture Stores 499,661.3 499,829.6 0.0
6 Legal Services 447,936.9 454,428.7 1.4
7 Financial 484,244.1 411,932.5 -14.9
8 Travel, Hotels & Resorts 391,113.0 366,876.3 -6.2
9 Schools, Colleges & Camps 382,294.1 355,949.7 -6.9
10 Insurance 371,158.3 354,914.6 -4.4
11 Leisure Time Activities & Events 315,847.9 296,482.5 -6.1
12 Government and Organizations 524,965.9 289,140.4 -44.9
13 Food and Food Products 297,449.0 274,234.0 -7.8
14 Food Stores & Supermarkets 211,795.4 210,408.4 -0.7
15 Home Centers & Hardware Stores 105,095.3 104,658.4 -0.4
16 Media & Advertising 98,966.9 99,555.5 0.6
17 Political 527,690.9 97,411.1 -81.5
18 Discount Department Stores 49,816.3 78,290.8 57.2
19 Motion Pictures 83,089.8 75,008.7 -9.7
20 Toiletries & Cosmetics 73,255.5 66,800.4 -8.8
21 Clothing Stores 75,588.4 65,941.4 -12.8
22 Beverages 56,539.2 64,093.3 13.4
23 Building Materials, Equipment & Fixtures 48,702.8 58,232.7 19.6
24 Medicines and Remedies (excluding Rx) 50,257.3 52,968.5 5.4
25 Consumer Electronics & Video Stores 62,791.8 50,901.3 -18.9
*Copyright 2012-2013. Kantar Media


TOP 25 LOCAL BROADCAST TV ADVERTISERS*

Spot TV Q1-3
2013 vs. 2012
Ranked by 2013 Dollars

Rank Category Q1-3 '12
Dols (000)
Q1-3 '13
Dols (000)
'13 vs '12
(%)
1 Ford Motor Co Dlr Assn 290,901.1 318,464.8 9.5
2 Toyota Motor Corp Dlr Assn 257,819.8 271,135.6 5.2
3 Comcast Corp 253,308.2 255,558.3 0.9
4 AT&T Inc 163,007.0 249,389.4 53.0
5 Chrysler Group Llc 231,457.7 210,831.3 -8.9
6 Nissan Motor Co Ltd 174,015.7 179,658.9 3.2
7 Honda Motor Co Ltd Dlr Assn 76,447.1 157,290.3 105.8
8 Time Warner Cable Inc 125,454.1 155,480.2 23.9
9 General Motors Corp 152,432.8 152,410.3 0.0
10 Hyundai Corp Dlr Assn 119,954.1 148,707.7 24.0
11 Not Itemized-Loc Dlr 129,742.6 141,103.3 8.8
12 General Mills Inc 160,166.6 134,381.5 -16.1
13 General Motors Corp Dlr Assn 128,039.8 133,716.3 4.4
14 Honda Motor Co Ltd 181,747.8 130,808.5 -28.0
15 McDonalds Corp 129,686.3 127,565.1 -1.6
16 Toyota Motor Corp Loc Dlr 105,171.0 110,198.7 4.8
17 General Motors Corp Loc Dlr 94,150.7 97,275.5 3.3
18 Political Adv 263,951.6 88,611.7 -66.4
19 Berkshire Hathaway Inc 74,634.3 86,673.9 16.1
20 Toyota Motor Corp 96,300.1 85,550.1 -11.2
21 Hyundai Corp Loc Dlr 91,887.7 84,338.4 -8.2
22 Ford Motor Co 62,177.1 80,876.2 30.1
23 Verizon Communications Inc 136,040.6 79,179.8 -41.8
24 Volkswagen Ag 74,014.1 71,129.8 -3.9
25 Ford Motor Co Loc Dlr 63,864.3 70,211.7 9.9
*Copyright 2012-2013. Kantar Media
 
 
 

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