Buying Station Websites

Why Buy Local Television Station Websites?

Local broadcast TV station websites reach local consumers, where they live and make purchases.  And more adults turn to local TV station websites for local news and event information than any other local sites. 

Adults Who Have Visited Websites Affiliated
with Local Broadcast Television Stations

 

More Adults Visit Local Television Station Websites for
Local News and Event Information

 
18+
18-34
18-49
25-54
Local television station website(s)
52.3   
52.4   
54.7   
53.2   
Local newspaper website(s)
43.2   
41.5   
39.8   
42.0   
Local radio station website(s)
9.3   
14.4   
11.6   
10.9   
Other Local Site(s)
6.6   
5.0   
7.2   
8.2   
None/Don't know
2.5   
2.1   
2.3   
2.0   

TVB Media Comparisons Study 2010.  Knowledge Networks, Inc. Custom Study

Hyper-Local Websites

Local TV station microsites offer highly-targeted neighborhood and lifestyle content to reach specific consumer groups and advertiser retail zones. They feature community news and user-generated content about area happenings and events. Local businesses benefit from the opportunity to connect with potential customers and drive traffic and to their door.  And integrating an on-air campaign with an online component, maximizes effectiveness across platforms.

Hyper-local website opportunities include:

  • Search
  • Coupons
  • Business Directories
  • Ad Targeting

 

Local broadcasters offering hyper-local website opportunities include:

Fisher Communications
Gannett Broadcasting
NBC Local Media
Raycom

Additional Resources:

Borrell TV Internet Growth 2011 PDF
IAB Online Ad Standards and Guidelines
IAB Long Form Video Overview PDF
Internet Measurement Methodologies PDF

For links to local broadcast station and hyper-local websites by market, visit the Market Profiles section.

 

 

 
 
 

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