Buying Station Websites

Why Buy Local Television Station Websites?

Local broadcast TV station websites reach local consumers, where they live and make purchases.  And more adults turn to local TV station websites for local news and event information than any other local sites. 

Local Broadcast Television Websites Lead in Local Visits

Local Broadcast Television Websites Lead in Local Visits
Source: TVB Media Comparisons Study, December, 2014. Gfk Custom Research North America Study.
Base-Persons 18-64.

Most People Watch the Video Ads
On Local Broadcast TV News Websites

Most People Watch the Video Ads On Local Broadcast TV News Websites
Source: TVB Media Comparisons Study, December, 2014. Gfk Custom Research North America Study.
Base-Persons 18-64. Yes = Ever. No = Never.Percentages exclude no answer.

Hyper-Local Websites

Local TV station microsites offer highly-targeted neighborhood and lifestyle content to reach specific consumer groups and advertiser retail zones. They feature community news and user-generated content about area happenings and events. Local businesses benefit from the opportunity to connect with potential customers and drive traffic and to their door.  And integrating an on-air campaign with an online component, maximizes effectiveness across platforms.

Hyper-local website opportunities include:

  • Search
  • Coupons
  • Business Directories
  • Ad Targeting

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