Buying Mobile Advertising

The percentage of U.S. digital marketing and media professionals targeting audiences via smartphones and tablets increased significantly last year. In 2014, 75% of these professionals said they targeted ads to specific audience segments on smartphones, and 73.1% did so on tablets.
Source: eMarketer 5-14-15

Smartphone Ownership Highest Among Young Adults and
Adults with High Income & Education Levels

% of Adults in each group who own a smartphone

 All Adults 64% 
 18-29 85% 
 30-49 79% 
 50-64 54% 
 65+ 27% 
 College+ 78% 
 Some college 69% 
 HS grad or less 52% 
 $75,000 income or higher 84% 
 $50,000-$74,999 72% 
 $30,000-$49,999 71% 
 Less than $30,000 50% 
Source: Pew Research Center, U.S. Smartphone Use in 2015, 4/1/15


Mobile Commerce Sales

U.S. retail mobile commerce sales estimates are close to $77 billion in 2015, up 32.2% from 2014. This growth will push Mcommerce’s share of Ecommerce up to 22%, with the majority of Mcommerce occurring on mobile websites.


Source: eMarketer 5-15-15

Mobile DTV

Direct broadcast to mobile devices is transforming an advertiser’s ability to reach and engage consumers. Mobile DTV offers the intimacy and hyper-local connection to consumers that advertisers want. Capabilities include interactive advertising, electronic service guides for program information, closed captioning, emergency alerts, and interstitial ads. See more in our Mobile DTV section on this page.  
 
Local broadcast mobile advertising offers unique hyper-local opportunities to reach consumers in the right place, at the right time. From local news over wireless to Mobile DTV, mobile advertising is taking on a viable role in marketing strategies and branding campaigns.
 

SMS

SMS texting may be the simplest mobile marketing solution.  Broadcasters can offer targeted advertising opportunities within the context of the message whether it is news content, weather updates, sports scores or school closings. Couponing and opt-in retail opportunities are targeted solutions for building local business.
 

Mobile Internet

Local TV station websites have formatted content that is deliverable to mobile handsets. Video pre-and post-roll ads and advertiser-sponsored content can be accessible to consumers on the go. 
 
 
 
 

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