IAB Mobile Buyer's Guide

The IAB buyer’s guide was developed by the IAB Mobile Advertising Committee. It provides the following tools to help advertisers in their planning of mobile campaigns:

• Recommended planning process and key questions
• Overview of the U.S. mobile market
• Advertising on Mobile Web
• Advertising via Mobile Messaging
• Activating Mobile from traditional media
• Choosing the end mobile experience

Resources:

Click for the IAB Mobile Buyers Guide PDF
 

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