IAB Mobile Buyer's Guide

The IAB buyer’s guide was developed by the IAB Mobile Advertising Committee. It provides the following tools to help advertisers in their planning of mobile campaigns:

  • Recommended planning process and key questions
  • Overview of the U.S. mobile market
  • Advertising on Mobile Web
  • Advertising via Mobile Messaging
  • Activating Mobile from traditional media
  • Choosing the end mobile experience


Resources:

Click for the IAB Mobile Buyers Guide PDF
 

 
 
 

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