MMA Advertising Guidelines

 The MMA’s Mobile Advertising Guidelines provide recommendations for the global ad units broadly used in mobile advertising in the following mobile media channels: Mobile Web, messaging, applications, mobile video and TV. The Guidelines recommend ad unit usage best practices, creative technical specifications, as well as guidance on ad insertion and delivery necessary to implement mobile advertising initiatives. The guidelines are intended to promote the development of advertising on mobile phones by:
  • Reducing the effort required to produce creative material
  • Ensuring that advertisements display effectively on the majority of mobile phones
  • Providing an engaging, non-intrusive consumer experience


Click for the Mobile Marketing Association's Mobile Advertising Guidelines PDF




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