Political

Industry News

Mark Zuckerberg Group Launches TV Blitz

The Mark Zuckerberg-backed organization pressing for immigration reform will launch its first wave of television ads, strategists for the group told POLITICO.

TVB 2012 Presidential Election Media Campaign Analysis

 View the aggregate response of leading industry news outlets. …Continue Reading

Voters: TV Key To Political Choices

Television remains the top source for political election coverage for consumers and is cited by voters as the most important media for deciding which way to vote, according to a new study from Mindshare about media habits defining the 2012 campaign season. …Continue Reading

Spot: Booming with Record Political Dollars

New forecast predicts 10 percent gain for local TV.…Continue Reading

So, What Are Those Political Ads Buying?

 Here’s the verdict …Continue Reading

Presidential Debate Hits 32-Year Record in Gross Ratings

Final Nielsen ratings are in for Wednesday's many broadcasts of the first presidential debate between President Obama and Mitt Romney – and not only do they reveal a new winner, gross viewership broke a 32-year record.…Continue Reading

Doubt the Power of TV at Your Own Risk

 As Election Day nears, waving off TV would be a strategic mistake of epic proportions. …Continue Reading

Ad Avalanche: 43,000 Political Spots a Day Until November

We're on our way to 3.6 million ads this election cycle.…Continue Reading

 

TVB Resources

2012 Presidential Election Analysis

 Drum roll: The biggest media impact maker on the 2012 Presidential election was… Local market broadcast television. (again!) …Continue Reading

The Power of Television
TVB President, Steve Lanzano, discusses television in the media landscape, and how advertisers are reinforcing the message of the power of TV. …Continue Reading

TVB Guide to 2012 Political Races & DMAs

 Where will the “hot” races be in 2012? TVB combed a variety of sources and put together a guide as to where the experts believe the most competitive races will be. …Continue Reading

Free Airtime Means Agenda-Free Citizenship - TVB Commentary 3/7/12

 If you were to ask someone to name three words that are most associated with the ideals of the United States of America, there’s probably a 100% chance that one of them will be “freedom”. …Continue Reading

Local Cable CPMs Are High And Hard To Work Around

 Jack Poor of TVB discusses political ad cost expense vs. local broadcast in his letter to the editor of Campaigns & Elections, Nov/Dec, 2011 issue. …Continue Reading

Cable's "I+" Adds Local TV Ads To Extend Reach

 According to a TVB analysis of the initiative, Cable’s “I+” isn’t a game changer. TVB NCC I+ Overview

National/Local News Performance Comparison

This research looks at the relative performance of Network, Cable and Local TV newscasts over full year 2010. …Continue Reading

How Well Does Cable Reach Your Political Zone?

 Television is the most powerful advertising medium. But not all TV is the same. TV stations reach every TV household, while cable's penetration is all over the map. See a list of cable coverage by state. …Continue Reading

Political Ad Spending

Political ad spending is expected to get an early start for the upcoming season. Get a historical view of Candidate, Ballot, and Issue political ad spending by market for 2008 - 2010. …Continue Reading



 

 

MORNING SCORE

 

DGA ties Cuccinelli to Akin, Mourdock—NRCC hits House Dems over IRS scandal—Polls show different margins for Markey in Mass.—DCCC touts Jumpstart candidates—Paul, Jindal head to early states

EXCLUSIVE--DGA VIDEO GOES AFTER CUCCINELLI ON WOMEN'S ISSUES


COLBERT BUSCH, SANFORD FACE OFF IN SOUTH CAROLINA—DSCC goes after Capito in W.Va.—One New Jersey launches new anti-Christie ad—EMILY's List endorses Hanabusa —Cuccinelli up in latest Va. poll

SPECIAL ELECTION IN SOUTH CAROLINA


Harper poll finds Schweitzer leading in Montana matchups—NRCC hits 20 House Dems on Working Families Fairness Act—Colbert Busch, Sanford compete in heated debate

Primary day in Mass. special


Sanford goes on the attack in new ad —SBA List hits McAuliffe in first Va. radio ad— PPP finds N.H.'s Hassan in good shape for '14—NRCC goes after House Dems on taxes—Weiner returns to Twitter

Sanford goes on the attack in new ad


Campaign halts in Mass. after Boston explosions —McAuliffe, Cuccinelli raise 7-digit figures in Va.—Greuel out with first ad in L.A. mayoral runoff—Joe Miller eyes another Alaska bid—Rubio starts week

POLITICO's Morning Score: Campaign halts in Mass. after Boston explosions --McAuliffe, Cuccinelli raise 7-digit figures in Va.--Greuel out with first

Landrieu, McConnell both under 50 percent in new polls —EMILY's List targets six GOP House members—McConnell, Braley, Udall bring in seven-figure hauls in 1st quarter

Landrieu, McConnell both under 50 percent in new polls.


Runoff day for Sanford vs. Bostic in South Carolina 1st —Citizens United Victory Fund donates to 18 candidates, committees — Mass. GOP files ethics complaint against Markey— McConnell team pokes fun

Runoff day for Sanford vs. Bostic in South Carolina 1st.


All eyes on Tim Johnson announcement in S.D. —SCOTUS hears same-sex marriage cases today, Weds.— Bill Clinton backs Greuel in L.A. mayoral —McDonnell to tweak Va. transportation plan

All eyes on Tim Johnson announcement in S.D.


Primary day in South Carolina 1st —Priebus aims to rebrand GOP, himself with RNC autopsy—PPP finds Scott trailing Democrats in Fla. matchups—Booker campaigning for Buono in N.J

Primary day in South Carolina 1st.


Dems pile on Ryan budget plan—Scott Romney leads GOP field in Mich. Senate poll—PPP finds Corbett trailing Dem candidates—Hagan hires Preston Elliott as campaign manager

Dems pile on Ryan budget plan.


 

 

 
 
 

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