Political Databank
Industry NewsPolitical Spending Off To Huge StartTV stations are the biggest beneficiary in a heated political environment driven by relaxed campaign finance laws.
Record Political Ad Boom Looms, But
TVNewsCheck's Harry A. Jessell interviews Jack Poor, TVB's expert on the political category.
TVB Breaks Out S.C. TV Ad Dollars
Analysis of TV political spending in S.C. (in millions) vs. vote.
2012 Forecasts: Get Ready For The Political Dollars
RBR-TVBR asked major industry organization heads, including TVB President & CEO, Steve Lanzano, for their outlook, insights, solutions, missions, recommendations and ideas for the New Year.
Analyst: CBS Corp., Sinclair, Lin Media Best Positioned for Election Ad Windfall
Wells Fargo analyst Marci Ryvicker reports on 2012 political advertising.
Back To The Future: Television Still Dominates Politics
As the Iowa Caucuses end the first phase of the presidential campaign, television has been a more significant player than ever before, reports MediaPost.
More Political Headed For Primetime, Sports
When the dollars begin flooding in next year, experts say more will be going into non-news programming, reports TVNewsCheck.
Your Brief Guide to the 2012 Super PACsNext year looks as if it will be a bonanza of political spending, fueled in part by the new kids on the block: Super PACs, reports MediaPost.
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TVB ResourcesLocal Cable CPMs Are High And Hard To Work Around
Jack Poor of TVB discusses political ad cost expense vs. local broadcast in his letter to the editor of Campaigns & Elections, Nov/Dec, 2011 issue.
TVB Guide to 2012 Political Races & DMAsWhere will the “hot” races be in 2012? TVB combed a variety of sources and put together a guide as to where the experts believe the most competitive races will be.
Cable's "I+" Adds Local TV Ads To Extend ReachAccording to a TVB analysis of the initiative, Cable’s “I+” isn’t a game changer. TVB NCC I+ Overview
National/Local News Performance ComparisonThis research looks at the relative performance of Network, Cable and Local TV newscasts over full year 2010.
How Well Does Cable Reach Your Political Zone?Television is the most powerful advertising medium. But not all TV is the same. TV stations reach every TV household, while cable's penetration is all over the map. See a list of cable coverage by state.
Political Ad SpendingPolitical ad spending is expected to get an early start for the upcoming season. Get a historical view of Candidate, Ballot, and Issue political ad spending by market for 2008 - 2010.
Target Programs for Reaching VotersStrategic programming on broadcast television can maximize reach of target voters. This year's top programs for Adults 35+ are in.
Television Viewing Tops Media Usage and Is Still GrowingTelevision viewing is the largest component of American media usage and it continues to grow, despite new media choices.
The latest research shows that while U.S. media usage is growing at a strong rate, television takes the top share of daily time spent with media.
Unique Local Ad OpportunitiesStations are offering unique cross-platform ad opportunities every day on digital broadcast channels, online, and through social media. See the latest highlights.
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Sunlight Foundation
Party Activity & Media Tracking
The New York Times 2008 Election Guide
Latest News on Races by Geography
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