Political Databank

Industry News

Stations Going Mobile For Election Night

According to local TV news pros, news consumers will rely on their mobile devices for  Election Night returns. The time has finally arrived when “second screens” — mobile phones and tablets — become “first screens.”

 

Stations Ramping Up For Campaign Coverage

Local news operations are busy preparing for an active election season this fall. Station groups say there will be an increased use of digital and social media.

 

Midterms Give Parties Chance for Sweeping Control of States

Strategists for both parties said they have seen a flood of contributions with the majority of the most contested races taking place in battleground states.

 

Midterm Ad Onslaught: Outside Groups $100M Ahead of Where They Were in 2010

And the real action hasn't even started yet. Outside groups are on track to rival candidate spending and, like two years ago, will once again dominate the airwaves in this election year. 

 

Political Updates

Broadcasting & Cable reports some campaign watchdog groups, the Campaign Legal Center, Common Cause, and the Sunlight Foundation are asking the FCC to broaden political file requirements to cable and satellite.

 

Prospects Brighten for Republicans to Reclaim a Senate Majority

Strong GOP Candidates, Obama's Sagging Approval Expand Party's Map

 

Outside Money Drives a Deluge of Political Ads

An explosion of spending on political advertising on television is set to break $2 billion in congressional races, with overall spots up nearly 70 percent since the 2010 midterm election.

 

On Points: Your Political Ad TV Guide

Findings from Harley Ellenberger’s interactive data visualization of broadcast TV advertising in 2014’s closest races include results of CMAG's first comprehensive look at the role of TV programming in the 2014 air wars.

 

TVB Resources

TVB Guide to 2014 Political Races & DMAs

The MT Senate race moves from “Leaning Rep” to “Likely Rep.”

 

People Talking Politics: How Local Television Drives Political Engagement

TVB’s analysis reveals nearly 75% of local political conversations are driven by what citizens view on Broadcast TV.

 

TVB Political Analysis: 5 Reasons Winning Campaigns Make the Local Media Choices They Do

When considering which local medium provides the most efficient and effective advertising platform for political campaigns; let us first imagine a media world without local, over-the-air television. What local media would be left for the political pro's to evaluate, Cable…Digital? Each get a lot of ink, but media professionals understand the risks of putting their media-dollar-eggs into those baskets.

 


Weather. Traffic. Sports. Politics. These are not only the pillars of Local TV News content, but the mainstays of everyday conversation. Click here for TVB's recent presentation to the AAPC on how Local TV News drives America's political conversations.

 

Politics 2014: Local Market TV in the Next Political Cycle

As the 2013 elections recede in the rear view mirror our attention turns to the outlook for political ad spending in 2014. Recent forecasts on campaign spending growth and on broadcast TV vs. local cable have gotten our attention.

 

2012 Presidential Election Analysis

Drum roll: The biggest media impact maker on the 2012 Presidential election was… Local market broadcast television. (again!)

 

How Well Does Cable Reach Your Political Zone?

Television is the most powerful advertising medium. But not all TV is the same. TV stations reach every TV household, while cable's penetration is all over the map. See a list of cable coverage by state.

 

Unique Local Ad Opportunities

Stations are offering unique cross-platform ad opportunities every day on digital broadcast channels, online, and through social media. See the latest highlights.

 
 
 

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