Political Databank

Industry News

Campaigns & Elections: See It, Say It: TV Still Drives Political Conversations

A new study by The Keller Fay Group shows that almost half of political conversations reference what viewers saw on TV, compared to 23% that reference digital content, 14 % that reference print, and 9% that reference radio.


Multichannel News: Political Ad Spending to Hit $6B in 2016

The 2016 elections could generate $6 billion in election-year ad spending, with 66%, or $4 billion going to television, according to a new report from Wall Street analyst Marci Ryvicker.


The Cook Political Report: Early Paid-Media Observations – Broadcast Dominates

Trends by medium: Domination by local broadcast, greater use of local cable by Republicans than Democrats, ditto with satellite TV or "addressable" advertising, and heavier Republican investment in radio.


eMarketer: Internet Users Turn to TV to Learn About Political Candidates

According to market research company Lab42, TV news and TV debates are still the primary ways in which US internet users research and learn about political candidates prior to elections.


POLITICO: Jeb Bush loses TV ad edge to Marco Rubio

According to media buyers and a POLITICO review of TV ad purchase data, Bush and his allies are on pace to spend $5 million more than Team Rubio on broadcast, cable and radio ads through the first four voting states – but for that sum, they will put fewer ads on the airwaves.


Variety: TV Networks Likely To Push Back Against Republican Debate Demands

The nation’s big TV-news outlets are likely to push back against many demands by the Republican National Committee to change the nature of the big televised debates among the party’s candidates for President.


MediaPost: Presidential Race: Show Me The Money

Red, White & Blog will analyze the marketing challenge of running for president of the United States. With added focus on media buys in swing states and on niche demographic marketing, RW&B will paint a daily portrait of the race for the White House.


POLITICO: Sanders Campaign Releases First TV Ad

Bernie Sanders' presidential campaign released its first television ad on Sunday as part of a $2 million voter outreach effort in Iowa and New Hampshire.


TVB Resources

Political Races & DMAs 2016 Guide

TVB’s Guide to 2016 Presidential, Gubernatorial, Senate and House races.


Local Broadcast TV Is Still Key To Winning Political Campaigns

TVB’s statement: Local broadcast TV offers campaigns scientifically-proven ability to reach their target audiences.


The 2015 American Conversation Study – A Political Analysis

TV, especially Local TV, is the largest content source for political conversations, and a key lever for driving political talk. Click here for the latest Keller Fay Study on how Broadcast TV drives America’s political conversations.


Nielsen Total Audience Report

Nielsen’s Q2 2015 Total Audience Report confirms American’s significant and consistent preference for television over all media.


TVB Political Analysis: 5 Reasons Winning Campaigns Make the Local Media Choices They Do

When considering which local medium provides the most efficient and effective advertising platform for political campaigns; let us first imagine a media world without local, over-the-air television. What local media would be left for the political pro's to evaluate, Cable…Digital? Each get a lot of ink, but media professionals understand the risks of putting their media-dollar-eggs into those baskets.


Politics 2014: Local Market TV in the Next Political Cycle

As the 2013 elections recede in the rear view mirror our attention turns to the outlook for political ad spending in 2014. Recent forecasts on campaign spending growth and on broadcast TV vs. local cable have gotten our attention.


How Well Does Cable Reach Your Political Zone?

Television is the most powerful advertising medium. But not all TV is the same. TV stations reach every TV household, while cable's penetration is all over the map. See a list of cable coverage by state.


Unique Local Ad Opportunities

Stations are offering unique cross-platform ad opportunities every day on digital broadcast channels, online, and through social media. See the latest highlights.





Thanksgiving Day attack ads coming to airwaves

Thanksgiving Day attack ads coming to airwaves — One-on-one with Republican Scott Jones in CA-07

Louisiana Gov.-elect John Bel Edwards on what governing will look like

2016 Senate race takes shape — One-on-one with North Carolina Democratic Senate candidate Deborah Ross

Louisiana governor post-mortem

FreedomWorks backing GOP Sen. Mike Lee on airwaves — Van Hollen leads Edwards in Maryland poll

Louisiana governor's race Saturday

DSCC outraises NRSC — Burn rates burn Senate campaigns

Louisiana hinges on white swing voters

Democrats split on Syrian resettlement — American Bridge fundraising off Koch story

Republican governors head to Vegas

Edwards hits back on refugees in Louisiana — The Kochs' intelligence arm

Vitter addresses prostitution scandal

Syrian refugees become campaign issue

Zopp snags Danny Davis’ endorsement

Zwick to work for Ryan — A new DSCC attack

Koch network identifying primary candidates

Score Q&A with Jason Kander







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