The Washington Post: A Wave of 2016 Ads Is About To Hit The Airwaves
Despite the allure of digital media, things like banner ads and search advertising don’t do as good a job as television commercials persuading the electorate to like or dislike a candidate or a particular issue,” says a report on 2016 campaign spending by Borrell Associates, which tracks advertising trends.
TVB Political Analysis: 5 Reasons Winning Campaigns Make the Local Media Choices They Do When considering which local medium provides the most efficient and effective advertising platform for political campaigns; let us first imagine a media world without local, over-the-air television. What local media would be left for the political pro's to evaluate, Cable…Digital? Each get a lot of ink, but media professionals understand the risks of putting their media-dollar-eggs into those baskets.
Weather. Traffic. Sports. Politics. These are not only the pillars of Local TV News content, but the mainstays of everyday conversation. Click here for TVB's recent presentation to the AAPC on how Local TV News drives America's political conversations.
How Well Does Cable Reach Your Political Zone?
Television is the most powerful advertising medium. But not all TV is the same. TV stations reach every TV household, while cable's penetration is all over the map. See a list of cable coverage by state.
Unique Local Ad Opportunities
Stations are offering unique cross-platform ad opportunities every day on digital broadcast channels, online, and through social media. See the latest highlights.