Political Databank

Industry News

Boston: Gubernatorial Race Sparks TV

Political spending is strong in Boston nearly every year, and in 2014 there’s a gubernatorial election that will provide the biggest spark.


Broadcast TV Weighs Heavily on Face-to-Face Political Conversations

Nearly 75% of local political conversations are driven by what citizens view on broadcast TV.


Forecast: More Political Spending on TV

More Senate Seats Seen in Play—Kantar CMAG has assessed the changing political landscape and increased its 2014 forecast for political spending on local television by $200 million – to $2.6 billion from the $2.4 billion predicted back in October, with potential for that to hit $2.8 billion.


Detroit: An Unexpected Spike For Political

Longtime Rep. Mike Rogers won't seek releection.


Super PACs Could Outspend Political Campaigns in Midterm Ad Wars

“It's one of the most polarizing issues of our times,” said Scott Roskowski, chief development officer for the Television Bureau of Advertising.


Hearst Television Expands Political Coverage

Hearst Television Inc. announced it is renewing and expanding its biennial pledge to devote extensive coverage of elections in 25 TV markets this year under a “Commitment 2014” banner.


Political Operatives Predict Next Big Campaign Medium Is -- Surprise --TV

WASHINGTON, DC -- One of the surprising take-aways at Marketing Politics here was, that despite the hyper-focus on “digital” and “multi-screen,” TV remains far and away the most vital medium for political campaigns.


Dallas: Texas-sized TV Spending

The tight governor's race boosts political, with the outlook for October through November spending for the governor’s race to be significant in the major markets of Texas.


TVB Resources

People Talking Politics: How Local Television Drives Political Engagement

TVB’s analysis reveals nearly 75% of local political conversations are driven by what citizens view on Broadcast TV.


TVB Political Analysis: 5 Reasons Winning Campaigns Make the Local Media Choices They Do

When considering which local medium provides the most efficient and effective advertising platform for political campaigns; let us first imagine a media world without local, over-the-air television. What local media would be left for the political pro's to evaluate, Cable…Digital? Each get a lot of ink, but media professionals understand the risks of putting their media-dollar-eggs into those baskets.


Weather. Traffic. Sports. Politics. These are not only the pillars of Local TV News content, but the mainstays of everyday conversation. Click here for TVB's recent presentation to the AAPC on how Local TV News drives America's political conversations.


Politics 2014: Local Market TV in the Next Political Cycle

As the 2013 elections recede in the rear view mirror our attention turns to the outlook for political ad spending in 2014. Recent forecasts on campaign spending growth and on broadcast TV vs. local cable have gotten our attention.


TVB Guide to 2014 Political Races & DMAs

Where will the “hot” races be in 2014? TVB combed a variety of sources and put together a guide as to where the experts believe the most competitive races will be.


2012 Presidential Election Analysis

Drum roll: The biggest media impact maker on the 2012 Presidential election was… Local market broadcast television. (again!)


How Well Does Cable Reach Your Political Zone?

Television is the most powerful advertising medium. But not all TV is the same. TV stations reach every TV household, while cable's penetration is all over the map. See a list of cable coverage by state.


Unique Local Ad Opportunities

Stations are offering unique cross-platform ad opportunities every day on digital broadcast channels, online, and through social media. See the latest highlights.





Colorado race is key ’14 battleground—MoveOn/PPP polls give Dems lead in five governors’ races— Citizens United poll in VA-10 finds Comstock with big lead

POLITICO's Morning Score: Colorado race is key '14 battleground--MoveOn/PPP polls give Dems lead in five governors' races-- Citizens United poll

Schwartz’s first ad focuses on children’s health care—Behind the Club’s endorsement process—Five questions for the week ahead—Score Q&A with Lucy Flores—Ending Spending boosts Brown in N.H.

POLITICO's Morning Score: Schwartz's first ad focuses on children's health care--Behind the Club's endorsement process--Five questions for the week ahead--Score

Nunn launches first TV ad in Ga.—What the McCutcheon ruling means for 2014—America Rising adds Shaheen, Braley, Udall to target list—Citizens United backs Ortman in Minn.

POLITICO's Morning Score, presented by POWERJobs: Nunn launches first TV ad in Ga.--What the McCutcheon ruling means for 2014--America Rising

Bowser wins D.C. primary—Obamacare: Now what?—RNC huddles on 2016 cities—New energy ad vs. Begich—Israel meets the press—Bao Bao’s adventure

POLITICO'S Morning Score, presented by POWERJobs: Bowser wins D.C. primary--Obamacare: Now what?--RNC huddles on 2016 cities--New energy ad vs. Begich--Israel





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