Political Databank

Industry News

Supreme Court Agrees to Settle Meaning of ‘One Person One Vote’

The Supreme Court agreed to hear a case that will answer a long-contested question about a bedrock principle of the American political system: the meaning of “one person one vote.”


How One Locally Owned TV Station Does Statehouse Coverage Right

WRAL-TV, the CBS station in Raleigh, unveiled a new feature on its website: Hover over the name of a sitting state lawmaker mentioned in any story, and you’ll see the top five donors to the legislator’s most recent campaign. But here’s what’s most interesting: 'Donor Reveal' was developed not by some online startup or good-government nonprofit, but by WRAL.


As Hillary Clinton Opens her Presidential Bid, TV Companies Anticipate an Avalanche of Ad Dollars

While TV broadcasters have faced challenges from online advertising and new models for distributing video, political ad spending, especially in presidential election cycles, has been impervious to such disruption.


This Could Be a Brutal Election Indeed

The 2016 presidential election is more than 570 days away, but already the campaign advertising has begun. A new study from Elizabeth Wilner at Kantar finds the first batch of campaign ads are overwhelmingly negative.


2016 Political Bonanza May Start In 4Q

Next year’s highly anticipated election-year revenue windfall for broadcasters might actually start building even before this year is over. That’s the word from TVB President Steve Lanzano.


Network of ‘Super PACs’ Says That It Has Raised $31 Million for Ted Cruz Bid

Four super PACs sharing variations of the name Keep the Promise said they have raised $31 million to support Senator Ted Cruz’s presidential campaign, a sum that could upend expectations in the race for the GOP nomination and rewrite the political rule book for outside spending.


US 2016 Candidates Stay Tuned to TV Advertising

Broadcasters are set to receive a record-setting flood of money from candidates and their supporters next year, according to a projection from Moody’s Investor Services.


Harry Reid Will Not Run for Reelection in 2016

Senate Minority Leader Harry M. Reid (D-Nev.) has announced that he would not seek re-election in 2016.


TVB Resources


Guide to 2015-16 Political Races & DMAs

TVB’s guide to the 3 Gubernatorial races in 2015, and the 2016 Senate, House and Gubernatorial races.


People Talking Politics: How Local Television Drives Political Engagement

TVB’s analysis reveals nearly 75% of local political conversations are driven by what citizens view on Broadcast TV.


TVB Political Analysis: 5 Reasons Winning Campaigns Make the Local Media Choices They Do

When considering which local medium provides the most efficient and effective advertising platform for political campaigns; let us first imagine a media world without local, over-the-air television. What local media would be left for the political pro's to evaluate, Cable…Digital? Each get a lot of ink, but media professionals understand the risks of putting their media-dollar-eggs into those baskets.


Weather. Traffic. Sports. Politics. These are not only the pillars of Local TV News content, but the mainstays of everyday conversation. Click here for TVB's recent presentation to the AAPC on how Local TV News drives America's political conversations.


Politics 2014: Local Market TV in the Next Political Cycle

As the 2013 elections recede in the rear view mirror our attention turns to the outlook for political ad spending in 2014. Recent forecasts on campaign spending growth and on broadcast TV vs. local cable have gotten our attention.


2012 Presidential Election Analysis

Drum roll: The biggest media impact maker on the 2012 Presidential election was… Local market broadcast television. (again!)


How Well Does Cable Reach Your Political Zone?

Television is the most powerful advertising medium. But not all TV is the same. TV stations reach every TV household, while cable's penetration is all over the map. See a list of cable coverage by state.


Unique Local Ad Opportunities

Stations are offering unique cross-platform ad opportunities every day on digital broadcast channels, online, and through social media. See the latest highlights.











  Get RSS Updates: