Political Databank

Industry News

Prospects Brighten for Republicans to Reclaim a Senate Majority

Strong GOP Candidates, Obama's Sagging Approval Expand Party's Map


Outside Money Drives a Deluge of Political Ads

An explosion of spending on political advertising on television is set to break $2 billion in congressional races, with overall spots up nearly 70 percent since the 2010 midterm election.


On Points: Your Political Ad TV Guide

Findings from Harley Ellenberger’s interactive data visualization of broadcast TV advertising in 2014’s closest races include results of CMAG's first comprehensive look at the role of TV programming in the 2014 air wars.


Md. Governor's Race, Early Primary Drive Up Spending on Political TV Ads

Maryland's open race for governor is causing political advertising money to flood into Baltimore television stations. Candidates, political action committees and individuals are spending at much greater levels than they did in 2010 as several candidates vie to succeed term-limited Gov. Martin O’Malley while also alerting voters to a primary election that is months earlier than normal.


It’s TV + Online, Not TV vs. Online

There are two things to consider: 1st: broadcast TV is still the most effective way to reach the largest number of voters and move poll numbers; 2nd: TV is fighting back and is becoming highly targetable.


Pace of US Senate Commercials Not Slacking

WRAL News recently contracted with Kantar Media to provide information about the North Carolina U.S. Senate race, revealing that from Jan. 1 through June 3 17,101 individual commercial spots aired on broadcast television.


Candidates Pushing for Runoff Turnout

Outside money floods into attorney general race ahead of Tuesday vote.


Early Ad Buy in New York Attorney General Race

New York state Attorney General Eric Schneiderman's re-election campaign has purchased $1 million worth of advertising time with broadcast TV stations in New York's five biggest media markets— New York City, Albany, Buffalo, Rochester and Syracuse — marking the first significant media outlay in the race for that office.


TVB Resources

TVB Guide to 2014 Political Races & DMAs

The Senate race for Iowa is now a “Toss Up,” while over in Colorado, the Gubernatorial race moves into the “Leaning Democrat” column.


People Talking Politics: How Local Television Drives Political Engagement

TVB’s analysis reveals nearly 75% of local political conversations are driven by what citizens view on Broadcast TV.


TVB Political Analysis: 5 Reasons Winning Campaigns Make the Local Media Choices They Do

When considering which local medium provides the most efficient and effective advertising platform for political campaigns; let us first imagine a media world without local, over-the-air television. What local media would be left for the political pro's to evaluate, Cable…Digital? Each get a lot of ink, but media professionals understand the risks of putting their media-dollar-eggs into those baskets.


Weather. Traffic. Sports. Politics. These are not only the pillars of Local TV News content, but the mainstays of everyday conversation. Click here for TVB's recent presentation to the AAPC on how Local TV News drives America's political conversations.


Politics 2014: Local Market TV in the Next Political Cycle

As the 2013 elections recede in the rear view mirror our attention turns to the outlook for political ad spending in 2014. Recent forecasts on campaign spending growth and on broadcast TV vs. local cable have gotten our attention.


2012 Presidential Election Analysis

Drum roll: The biggest media impact maker on the 2012 Presidential election was… Local market broadcast television. (again!)


How Well Does Cable Reach Your Political Zone?

Television is the most powerful advertising medium. But not all TV is the same. TV stations reach every TV household, while cable's penetration is all over the map. See a list of cable coverage by state.


Unique Local Ad Opportunities

Stations are offering unique cross-platform ad opportunities every day on digital broadcast channels, online, and through social media. See the latest highlights.









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