Industry News

ATSC 3.0 was everywhere at the 2017 NAB Show, and it’s no longer simply an interesting technical exercise. Broadcasters are serious about building their future on the next-gent TV standard, and the annual industry gathering gave them ample opportunity to see how.
TV broadcasters have a lot on their minds this year at the NAB Show. But no issue facing over-the-air TV broadcasters at this year’s gathering tops the FCC-mandated repack of the television spectrum.
The Interactive Advertising Bureau has released a study about how viewers watch both TV and subscription-service entertainment like HBO and Hulu and how people discover new content to watch.
Broadway Video is best known for its many famous productions. Soon, the production house may gain a reputation for helping NBC’s advertisers as well.
During his first NAB Show appearance as FCC chairman, Ajit Pai laid out the regulatory philosophy broadcasters have waited for decades to hear.
Sports programming remains an important source of viewing of traditional TV. As a genre, it represents an outsized source of costs, revenues and strategic leverage between networks and distributors.
ComScore announced that it will offer free viewability measurement to clients across global markets.
Should TV viewers soon expect a deluge of ads customized to their individual households? Maybe, if addressable television continues to build on the momentum it’s showing.
2017 could be broadcasters’ breakout year monetizing social media, if they make the changes in sales required to do so, according to a new report issued by BIA/Kelsey and Share Rocket.

TVB Features

In March 2017, YouTube reached 150 million unduplicated viewers in 31 days using 4,094 channels. Broadcast TV reached that same number in only 4 days using just 6 networks (ABC, CBS, NBC, Fox, The CW and Telemundo). Our featured market this week is Jacksonville, FL.
Nielsen’s Q4 2016 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
The core purpose of this report is to address three basic concepts equally applicable to all categories of media measurement: how many, how often, and how long.
Industry Insights into Local Automated TV Buying and Selling.
“Technology may change, but the highest-quality content will always find its way to broadcast TV because of its unparalleled reach.”—Gordon Smith, President, NAB

Proud sponsor of 2017 Missouri School of Journalism fellow.

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