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Industry News

As reflected in this week's Emmy nominations, TV today is a large tent offering a wide variety of content with room for all.
Advertisers are increasingly combining the power of traditional TV and OTT, including local broadcaster inventory, to extend both reach and engagement, which is driving measurable outcomes.
The National Retail Federation reports retail sales were up 2.3% in June compared with a year ago, building on the 2.9% year-over-year seen in May.
In a country with a very large population like the U.S., where TVs are present in nearly every household, the capacity to consume TV content is just about limitless.
Parents of children in grades K-12 will spend a record average of $696.70 on backpacks, notebooks and more this back-to-school season, up from $684.79 last year, according to the NRF.
Echoing the very similar findings of Videa’s 2017 study which demonstrated that local TV is most trusted among viewers, TVB’s study also found that local broadcast TV news trumps social, with 83% of consumers saying they trust local news.
In the latest U.S. Consumer Expenditure Survey, HH50+ were responsible for 52% of all 2017 consumer expenditures.
A survey of Americans by digital media consultancy Vorhaus Advisors and the law firm Manatt, Phelps & Phillips found that one out of four people who said they watch livestreaming video say they’re tuning into local TV newscasts.
Univision has released more state voter data to put an exclamation point on the importance of the Hispanic vote, and reaching that vote through Spanish-language media.
Arizona State University is awarding its 2019 Walter Cronkite Award for Excellence in Journalism to Lester Holt, news anchor for NBC.
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TVB Features

The 2019 MLB All-Star Game nationally delivered a 5.0 live+1 hhld rating, with an 18.0 in Cleveland, where the game was played. Our featured market this week is Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC.

Nielsen’s Q4 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out trailers for the new shows.

What Marketers Can Learn from Political Campaigns

“Both political campaigns and brand managers know that for immediate reach, nothing beats TV. It would take billions of videos on social media— running for a month — to reach what broadcast TV can deliver in a few days.” —Steve Lanzano, President & CEO, TVB

“Advertisers are increasingly combining the power of traditional TV and OTT, including local broadcaster inventory, to extend both reach and engagement, which is driving measurable outcomes.”—Jim Wilson, President, Premion

Will broadcast TV gain ad dollars and remain competitive in a marketplace crowded with OTT, streaming and digital players?

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

The 2019 Media Comparisons Study, conducted by GfK, is a key industry resource for multi-media usage and effectiveness.

Get connected to jobs in the local broadcast TV industry.

 

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