Industry News

The feds have no antitrust issues with Scripps' purchase of Katz Broadcasting Holdings and its broadcast multicast networks, Bounce, Grit, Escape and Laff.
Even with time-shifting devices like DVRs and on-demand platforms, ThinkNow Research reports two-thirds (68%) of U.S. internet users watch TV content live - not in delayed viewing.
ATSC 3.0 marks new changes in next-generation broadcasting, like making TV-based shopping (a.k.a. t-commerce) a simple and successful experience.
Research has shown that TV and digital advertising achieve better results together than individually. What some are calling the end of TV is just another evolution. Data-enabled linear TV is on the rise.
Though TV ad revenues are declining, growth opportunities for traditional TV advertising will occur through bundling of traditional TV inventory with other media in integrated marketing packages.
Nielsen is set to begin crediting video content distributed on Facebook, Hulu and YouTube in Digital Content Ratings. Through this capability, participating TV and digital publisher clients can now capture incremental viewing of their content.
House Democrats in top FCC positions express concern that Ajit Pai may have taken a series of actions to benefit Sinclair, showing a "pattern" of preferential treatment.
FCC Commissioner Brendan Carr announced the appointment of four individuals that will serve in his office in acting capacities, including Nirali Patel, Kevin Holmes, Nathan Eagan, and Natalie Martinez.
Over-the-top video is growing, largely due to connected TV users. eMarketer estimates 193.3 million OTT users in 2017, with 168.1 million U.S. connected TV users. Half of those connected TV users are estimated to come via smart TVs.

TVB Features

In the first week of preseason games, the Packers delivered a 22.6 hhld rating in Milwaukee, the Seahawks a 24.8 in Seattle-Tacoma, and the Saints a 30.5 in New Orleans. Our featured market this week is Knoxville, TN.

Back to School shopping is one of the biggest retail events of the year, second only to the winter holidays according to the NRF.

Advanced Local TV strategies, measurement & monetizing opportunities, reports, briefings, services, and more. 

The percentage of households with wired cable dropped to 51.4%, as the percentage of broadcast only households rose to 13.2%. The percentage for homes with ADS rose to 30.3%.
Related: Local Interconnect Penetration
Nielsen’s Q1 2017 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
“An essential point to see is that local TV operators have a path to doubling their digital revenue growth simply by monetizing the audiences they already create on Facebook.” —Rick Ducey, Managing Director & Mark Fratrik, SVP, Chief Economist, BIA/Kelsey
ANA on Media Transparency: One Year Later – The Full Breakdown
“The rewards for successful advertising should benefit advertisers, their commercial partners and the whole advertising industry. Media transparency is an important step towards that objective.” —Nick Manning, Chief Strategy Officer, Ebiquity

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