Trends in Advertising Volume

Network Television Cost and CPM Trends
Early Evening News (M-F)

		Households Viewing Avg. Min.	Cost Per 30 Sec.	Cost Per 1000 Homes

	1975	9,790,000	$12,400	$1.27
	1976	9,300,000	14,400	1.55
	1977	10,140,000	19,200	1.88
	1978	10,270,000	21,500	2.09
	1979	10,610,000	25,900	2.43

	1980	11,490,000	25,700	2.23
	1981	11,250,000	27,000	2.39
	1982	11,080,000	31,600	2.85
	1983	11,260,000	33,300	2.95
	1984	10,390,000	37,000	3.56

	1985	10,870,000	42,800	3.94
	1986	11,570,000	45,100	3.90
	1987	10,630,000	41,000	3.85
	1988	10,090,000	44,500	4.41
	1989	10,350,000	46,600	4.49

	1990	9,570,000	51,800	5.41
	1991	10,180,000	47,400	4.65
	1992⁽¹⁾	9,420,000	43,400	4.61
	1993	9,870,000	46,300	4.69
	1994	10,600,000	47,200	4.45

	1995	8,670,000	49,600	5.72
	1996	8,680,000	46,000	5.30
	1997	8,390,000	46,600	5.55
	1998	8,780,000	46,900	5.34
	1999⁽²⁾	8,146,000	47,100	5.78

	2000⁽³⁾	7,797,000	45,900	5.89
	2001	7,731,000	45,700	5.91
	2002	7,942,000	40,200	5.06
	2003	8,035,000	40,600	5.06
	2004	7,687,000	45,000	5.85

	2005	7,122,000	44,500	6.25
	2006⁽⁴⁾	5,534,000	44,100	7.97
	2007	5,593,000	41,200	7.37
	2008	5,355,000	43,800	8.17
	2009	5,307,000	38,300	7.21

	2010	5,292,000	34,600	6.53
SOURCE: NIELSEN MEDIA RESEARCH, FEBRUARY EACH YEAR Notes: (1) FOX added in 1992 (2) WB added in 1999 (3) UPN & Pax added in 2000 (4) Univision added in 2006. Effective January 2006, all audience estimates are based on Live+7 data.