|
|
|
| Spot Television Cost and CPM Trends |
| Top 100 Markets/30-Second Commercial |
| Early Fringe (M-F) |
|
TV Households |
A25-54 |
|
(000) |
% |
CPP |
CPM |
(000) |
% |
CPP |
CPM |
| 2003 |
90,618.1 |
85.94 |
6,583 |
7.26 |
105,137.0 |
86.78 |
12,433 |
11.83 |
| 2004 |
91,510.0 |
85.81 |
7,623 |
8.33 |
104,480.1 |
86.81 |
15,313 |
14.66 |
| 2005 |
93,107.7 |
85.88 |
7,521 |
8.08 |
104,906.7 |
86.95 |
15,243 |
14.53 |
| 2006 |
94,121.9 |
85.89 |
8,185 |
8.70 |
105,795.8 |
86.95 |
16,112 |
15.23 |
| 2007 |
94,718.4 |
85.94 |
9,914 |
10.47 |
106,040.6 |
86.92 |
16,594 |
15.65 |
| 2008 |
95,720.8 |
85.97 |
8,326 |
8.70 |
106,547.3 |
86.95 |
18,530 |
17.39 |
| 2009 |
97,039.5 |
86.03 |
9,903 |
10.21 |
107,297.3 |
86.99 |
19,921 |
18.57 |
| 2010 |
98,444.1 |
86.01 |
9,426 |
9.57 |
108,261.7 |
87.08 |
18,281 |
16.89 |
|
| Source: SQAD Media Market Guide 1st Qtr Projections (Fall books) |
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