|
|
|
| Spot Television Cost and CPM Trends |
| Top 100 Markets/30-Second Commercial |
| Late News (M-F) |
|
TV Households |
A25-54 |
|
(000) |
% |
CPP |
CPM |
(000) |
% |
CPP |
CPM |
| 2003 |
90,618.1 |
85.94 |
14,779 |
16.31 |
105,137.0 |
86.78 |
19,169 |
18.23 |
| 2004 |
91,510.0 |
85.81 |
15,748 |
17.21 |
104,480.1 |
86.81 |
20,721 |
19.83 |
| 2005 |
93,107.7 |
85.88 |
14,388 |
15.45 |
104,906.7 |
86.95 |
20,764 |
19.79 |
| 2006 |
94,121.9 |
85.89 |
15,630 |
16.61 |
105,795.8 |
86.95 |
21,694 |
20.51 |
| 2007 |
94,718.4 |
85.94 |
16,606 |
17.53 |
106,040.6 |
86.92 |
22,402 |
21.13 |
| 2008 |
95,720.8 |
85.97 |
15,122 |
15.80 |
106,547.3 |
86.95 |
23,004 |
21.59 |
| 2009 |
97,039.5 |
86.03 |
17,440 |
17.97 |
107,297.3 |
86.99 |
25,039 |
23.34 |
| 2010 |
98,444.1 |
86.01 |
14,934 |
15.17 |
108,261.7 |
87.08 |
21,313 |
19.69 |
|
| Source: SQAD Media Market Guide 1st Qtr Projections (Fall books) |
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