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2007 TV Ad Revenue Figures |
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| TOP 25 LOCAL BROADCAST TV ADVERTISERS* Fourth Quarter 2007 |
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| ($000) | ||||||||
| RANK | Company | FOURTH QTR 2007 |
FOURTH QTR 2006 |
% Change |
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| 1 | General Motors Corp Dlr Assn | 125,392.2 | 158,068.5 | -20.7 | ||||
| 2 | Chrysler-Cerberus | 123,725.8 | 119,759.9 | 3.3 | ||||
| 3 | Ford Motor Co Dlr Assn | 118,402.8 | 130,761.5 | -9.5 | ||||
| 4 | Honda Motor Co Ltd | 85,521.6 | 127,192.1 | -32.8 | ||||
| 5 | Toyota Motor Corp Dlr Assn | 85,093.9 | 118,138.1 | -28.0 | ||||
| 6 | AT&T Inc | 79,490.1 | 94,467.1 | -15.9 | ||||
| 7 | Nissan Motor Co Ltd | 69,648.4 | 100,696.8 | -30.8 | ||||
| 8 | Toyota Motor Corp | 67,949.0 | 92,421.6 | -26.5 | ||||
| 9 | Ford Motor Co | 64,920.6 | 85,027.9 | -23.6 | ||||
| 10 | General Motors Corp | 57,722.4 | 61,534.1 | -6.2 | ||||
| 11 | Verizon Communications Inc | 49,446.7 | 40,045.4 | 23.5 | ||||
| 12 | Procter & Gamble Co | 49,035.3 | 27,487.6 | 78.4 | ||||
| 13 | Toyota Motor Corp Loc Dlr | 48,594.2 | 46,533.4 | 4.4 | ||||
| 14 | Yum Brands Inc | 48,367.5 | 54,885.2 | -11.9 | ||||
| 15 | Time Warner Inc | 44,100.4 | 71,601.1 | -38.4 | ||||
| 16 | Berkshire Hathaway Inc | 43,023.0 | 36,033.8 | 19.4 | ||||
| 17 | General Mills Inc | 39,791.6 | 32,793.5 | 21.3 | ||||
| 18 | Volkswagen AG Dlr Assn | 36,618.1 | 26,690.3 | 37.2 | ||||
| 19 | Walt Disney Co | 36,189.9 | 37,306.2 | -3.0 | ||||
| 20 | Comcast Corp | 35,336.9 | 45,082.5 | -21.6 | ||||
| 21 | McDonalds Corp | 33,785.5 | 44,587.2 | -24.2 | ||||
| 22 | General Motors Corp Loc Dlr | 32,896.4 | 37,840.8 | -13.1 | ||||
| 23 | Empire Today LLC | 29,707.0 | 33,080.5 | -10.2 | ||||
| 24 | Doctors Assoc Inc | 29,281.1 | 21,668.6 | 35.1 | ||||
| 25 | Mazda Motor Corp | 26,827.2 | 21,608.2 | 24.2 | ||||
| *Includes both local and national spot activity in the 100+ markets measured by TNS/MI. | ||||||||
| Copyright 2006-2007, 2008. TNS Media Intelligence | ||||||||
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View top 25 spot TV advertisers for Full Year 2007 View top 25 spot TV ad categories for 4th quarter View top 25 spot TV ad categories for Full Year 2007
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