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2008 TV Ad Revenue Figures |
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| TOP 25 LOCAL BROADCAST TV ADVERTISERS* Third Quarter 2008 |
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| ($000) | ||||||||
| RANK | Company | THIRD QTR 2008 |
THIRD QTR 2007 |
% Change |
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| 1 | Chrysler-Cerberus Capital Mgt | 93,555.9 | 111,098.0 | -15.8 | ||||
| 2 | Honda Motor Co Ltd | 84,329.5 | 63,398.5 | 33.0 | ||||
| 3 | Ford Motor Co Dlr Assn | 82,961.8 | 94,658.0 | -12.4 | ||||
| 4 | AT&T Inc | 79,338.7 | 92,922.8 | -14.6 | ||||
| 5 | General Motors Corp | 76,337.9 | 53,150.5 | 43.6 | ||||
| 6 | Toyota Motor Corp Dlr Assn | 74,687.9 | 82,905.9 | -9.9 | ||||
| 7 | Nissan Motor Co Ltd | 74,523.1 | 83,666.0 | -10.9 | ||||
| 8 | General Mills Inc | 66,743.5 | 40,252.0 | 65.8 | ||||
| 9 | Verizon Communications Inc | 63,958.5 | 59,288.2 | 7.9 | ||||
| 10 | Comcast Corp | 63,580.6 | 40,156.8 | 58.3 | ||||
| 11 | Toyota Motor Corp | 62,079.7 | 57,039.2 | 8.8 | ||||
| 12 | Yum Brands Inc | 60,647.0 | 54,328.1 | 11.6 | ||||
| 13 | Obama For President Committee | 53,926.6 | 825.9 | + | ||||
| 14 | McDonalds Corp | 42,040.2 | 40,156.4 | 4.7 | ||||
| 15 | Berkshire Hathaway Inc | 41,831.9 | 37,541.8 | 11.4 | ||||
| 16 | Toyota Motor Corp Loc Dlr | 38,720.8 | 46,861.3 | -17.4 | ||||
| 17 | McCain For President Committee | 37,018.3 | 1.6 | + | ||||
| 18 | Ford Motor Co | 35,919.8 | 42,167.8 | -14.8 | ||||
| 19 | Empire Today LLC | 33,751.9 | 30,845.6 | 9.4 | ||||
| 20 | Hyundai Corp Dlr Assn | 33,165.8 | 23,060.1 | 43.8 | ||||
| 21 | Time Warner Inc | 32,239.6 | 39,920.0 | -19.2 | ||||
| 22 | Doctors Assoc Inc | 30,489.0 | 22,532.3 | 35.3 | ||||
| 23 | Procter & Gamble Co | 25,342.8 | 27,144.6 | -6.6 | ||||
| 24 | General Motors Corp Dlr Assn | 24,698.6 | 125,218.0 | -80.3 | ||||
| 25 | General Motors Corp Loc Dlr | 23,925.8 | 34,783.1 | -31.2 | ||||
| *Includes both local and national spot activity in the 100+ markets measured by TNS/MI. | ||||||||
| Copyright 2007, 2008. TNS Media Intelligence | ||||||||
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View top 25 spot TV ad categories for 3rd quarter View top 25 spot TV advertisers for Jan-Sept View top 25 spot TV ad categories for Jan-Sept
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