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2008 TV Ad Revenue Figures |
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| TOP 25 LOCAL BROADCAST TV CATEGORIES* Third Quarter 2008 |
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| ($000) | ||||||||
| RANK | Product Classification | THIRD QTR 2008 |
THIRD QTR 2007 |
% CHANGE |
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| 1 | Automotive | 802,104.5 | 974,742.0 | -17.7 | ||||
| 2 | Communications/Telecommunications | 395,654.3 | 359,530.2 | 10.0 | ||||
| 3 | Restaurants | 356,962.8 | 345,481.7 | 3.3 | ||||
| 4 | Car & Truck Dealers | 203,366.8 | 244,476.4 | -16.8 | ||||
| 5 | Political** | 176,617.2 | 15,267.2 | 1,056.8 | ||||
| 6 | Furniture Stores | 166,749.6 | 186,962.5 | -10.8 | ||||
| 7 | Financial | 155,843.7 | 130,652.8 | 19.3 | ||||
| 8 | Insurance | 150,064.6 | 150,641.9 | -0.4 | ||||
| 9 | Schools, Colleges & Camps | 131,147.4 | 120,087.0 | 9.2 | ||||
| 10 | Government and Organizations** | 125,334.8 | 86,620.9 | 44.7 | ||||
| 11 | Food and Food Products | 124,904.3 | 102,838.7 | 21.5 | ||||
| 12 | Travel, Hotels & Resorts | 117,662.5 | 116,647.7 | 0.9 | ||||
| 13 | Leisure Time Activities & Events | 114,450.5 | 107,440.5 | 6.5 | ||||
| 14 | Legal Services | 106,745.8 | 98,505.4 | 8.4 | ||||
| 15 | Motion Pictures | 75,518.2 | 88,321.4 | -14.5 | ||||
| 16 | Food Stores & Supermarkets | 66,796.5 | 61,372.3 | 8.8 | ||||
| 17 | Media & Advertising | 45,211.5 | 47,107.7 | -4.0 | ||||
| 18 | Home Centers & Hardware Stores | 34,980.9 | 42,259.8 | -17.2 | ||||
| 19 | Toiletries & Cosmetics | 34,171.8 | 33,087.3 | 3.3 | ||||
| 20 | Discount Department Stores | 32,033.2 | 37,139.5 | -13.7 | ||||
| 21 | Clothing Stores | 31,442.4 | 34,637.5 | -9.2 | ||||
| 22 | Beer & Wine | 27,993.5 | 29,497.1 | -5.1 | ||||
| 23 | Household Soaps, Cleaners, Polishes & Supplies | 26,775.8 | 27,979.0 | -4.3 | ||||
| 24 | Department Stores | 25,770.7 | 33,334.2 | -22.7 | ||||
| 25 | Beverages | 25,261.3 | 32,455.3 | -22.2 | ||||
| *Includes both local and national spot activity in the 100+ markets measured by TNS/MI. | ||||||||
| **Previous to 2008, the “Government & Organizations” and “Political” categories were combined under “Government & Organizations.” | ||||||||
| Copyright 2007, 2008. TNS Media Intelligence | ||||||||
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View top 25 spot TV advertisers for 3rd quarter View top 25 spot TV advertisers for Jan-Sept View top 25 spot TV ad categories for Jan-Sept
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