Consumer Track contains analytical information on key demographic groups (in PowerPoint for the exclusive use of TVB Members) as well as members-only news & reports and links to the Census Bureau and various government agencies that track consumer trends and statistics (open to all).

  Consumer Segments   Ethnic Target Groups
  Adults 50+    African-American
  Affluent        African-American DMAs
   Baby Boomers   Asian-American
  Gen Y        Asian-American DMAs
   Green/Environmental Marketing   Hispanic
   Men 18-34        Hispanic DMAs
   Teens   Ethnic Buying Power
   Women    
       
   News & Reports     Related Links

 
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