African-American Markets
The top 25 African-American DMAs contain nearly 62% of all African-American TV households in the U.S. New York tops the list, with nearly 1.3 million African-American TV households, followed by Atlanta, Chicago, Washington, DC and Philadelphia.
 
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Rank*
DMA Rank
 Market
A-A
TV HH
DMAs % of 
Total US 
A-A 
TV HH 
Cumulative
% Total US
A-A
TV HH
A-A TV HH
% of
DMA HH
11New York, NY1,270,660 9.077 9.08% 16.96% 
28Atlanta, GA658,150 4.702 13.78% 27.57% 
33Chicago, IL598,190 4.273 18.05% 17.09% 
49Washington, DC (Hagerstown, MD)561,390 4.011 22.06% 24.04% 
54Philadelphia, PA533,920 3.814 25.88% 18.07% 
62Los Angeles, CA481,250 3.438 29.32% 8.50% 
711Detroit, MI381,730 2.727 32.04% 20.20% 
810Houston, TX374,600 2.676 34.72% 17.64% 
95Dallas-Ft. Worth, TX363,790 2.599 37.32% 14.30% 
1026Raleigh-Durham (Fayetteville), NC299,910 2.143 39.46% 27.07% 
1127Baltimore, MD294,510 2.104 41.56% 26.94% 
1217Miami-Fort Lauderdale, FL292,380 2.089 43.65% 19.01% 
1350Memphis, TN262,660 1.876 45.53% 39.34% 
1443Norfolk-Portsmouth-Newport News, VA217,800 1.556 47.09% 30.68% 
1524Charlotte, NC217,790 1.556 48.64% 18.97% 
1618Cleveland-Akron (Canton), OH211,090 1.508 50.15% 13.88% 
1721St. Louis, MO193,380 1.381 51.53% 15.48% 
186San Francisco-Oakland-San Jose, CA181,140 1.294 52.82% 7.24% 
1951New Orleans, LA180,650 1.291 54.12% 28.50% 
2040Birmingham (Anniston and Tuscaloosa), AL180,210 1.287 55.40% 24.28% 
2119Orlando-Daytona Beach-Melbourne, FL174,730 1.248 56.65% 12.00% 
2214Tampa-St. Petersburg (Sarasota), FL170,460 1.218 57.87% 9.44% 
2358Richmond-Petersburg, VA158,710 1.134 59.00% 28.65% 
2490Jackson, MS148,310 1.060 60.06% 44.07% 
2579Columbia, SC142,690 1.019 61.08% 35.80% 
2647Jacksonville, FL136,930 0.978 62.06% 20.16% 
2746Greensboro-High Point-Winston Salem, NC134,670 0.962 63.02% 19.48% 
287Boston, MA (Manchester, NH)130,610 0.933 63.95% 5.42% 
2929Nashville, TN125,220 0.895 64.85% 12.29% 
3025Indianapolis, IN114,260 0.816 65.67% 10.20% 
3136Greenville-Spartanburg, SC-Asheville, NC-Anderson,SC113,910 0.814 66.48% 13.16% 
3282Shreveport, LA110,840 0.792 67.27% 28.70% 
3395Baton Rouge, LA109,310 0.781 68.05% 33.44% 
3460Mobile, AL-Pensacola (Ft. Walton Beach), FL107,340 0.767 68.82% 20.07% 
3533Cincinnati, OH107,280 0.766 69.59% 11.68% 
3634Columbus, OH105,430 0.753 70.34% 11.66% 
3756Little Rock-Pine Bluff, AR102,720 0.734 71.07% 18.20% 
38118Montgomery-Selma, AL101,920 0.728 71.80% 41.64% 
3932Kansas City, MO99,970 0.714 72.51% 10.62% 
4035Milwaukee, WI99,130 0.708 73.22% 10.99% 
4120Sacramento-Stockton-Modesto, CA98,820 0.706 73.93% 7.04% 
4230Hartford and New Haven, CT93,440 0.668 74.60% 9.25% 
4338West Palm Beach-Ft. Pierce, FL92,580 0.661 75.26% 11.93% 
44114Augusta, GA90,540 0.647 75.90% 35.37% 
4596Savannah, GA88,430 0.632 76.54% 27.46% 
4697Charleston, SC87,480 0.625 77.16% 28.11% 
47122Macon, GA86,160 0.616 77.78% 36.00% 
4813Seattle-Tacoma, WA84,770 0.606 78.38% 4.62% 
4915Minneapolis-St. Paul, MN82,700 0.591 78.97% 4.77% 
50106Tallahassee, FL-Thomasville, GA82,200 0.587 79.56% 29.28% 
5123Pittsburgh, PA81,950 0.585 80.15% 7.10% 
52128Columbus, GA77,870 0.556 80.70% 36.41% 
5312Phoenix, AZ77,350 0.553 81.26% 4.13% 
54103Greenville-New Bern-Washington, NC76,600 0.547 81.80% 26.39% 
5542Las Vegas, NV75,590 0.540 82.34% 10.47% 
5649Louisville, KY74,930 0.535 82.88% 11.21% 
57104Myrtle Beach-Florence, SC74,720 0.534 83.41% 26.00% 
5867Roanoke-Lynchburg, VA66,380 0.474 83.89% 14.39% 
5916Denver, CO62,750 0.448 84.33% 4.08% 
60123Lafayette, LA59,360 0.424 84.76% 25.79% 
6152Buffalo, NY57,210 0.409 85.17% 9.03% 
6265Dayton, OH56,650 0.405 85.57% 11.74% 
6345Oklahoma City, OK56,430 0.403 85.97% 8.13% 
6428San Diego, CA56,400 0.403 86.38% 5.25% 
65138Monroe, LA-El Dorado, AR56,120 0.401 86.78% 31.67% 
66145Albany, GA54,460 0.389 87.17% 34.71% 
67133Columbus-Tupelo-West Point, MS52,370 0.374 87.54% 27.64% 
6889Waco-Temple-Bryan, TX52,320 0.374 87.92% 15.41% 
6937San Antonio, TX52,140 0.372 88.29% 6.28% 
7081Huntsville-Decatur (Florence), AL51,770 0.370 88.66% 13.24% 
7148Austin, TX47,700 0.341 89.00% 7.03% 
7241Grand Rapids-Kalamazoo-Battle Creek, MI47,380 0.338 89.34% 6.40% 
7368Flint-Saginaw-Bay City, MI44,720 0.319 89.66% 9.76% 
74109Tyler-Longview(Lufkin and Nacogdoches), TX42,060 0.300 89.96% 15.70% 
7580Rochester, NY40,920 0.292 90.25% 10.43% 
76187Greenwood-Greenville, MS40,700 0.291 90.54% 57.85% 
7761Tulsa, OK39,970 0.286 90.82% 7.57% 
7839Harrisburg-Lancaster-Lebanon-York, PA37,810 0.270 91.09% 5.09% 
79141Beaumont-Port Arthur, TX36,810 0.263 91.36% 22.00% 
8073Toledo, OH34,960 0.250 91.61% 8.26% 
8186Chattanooga, TN33,730 0.241 91.85% 9.23% 
82132Wilmington, NC31,530 0.225 92.07% 16.60% 
83167Hattiesburg-Laurel, MS30,750 0.220 92.29% 27.55% 
8453Providence, RI-New Bedford, MA30,370 0.217 92.51% 4.90% 
8564Ft. Myers-Naples, Fl29,470 0.211 92.72% 5.89% 
8657Albany-Schenectady-Troy, NY28,880 0.206 92.93% 5.21% 
8722Portland, OR28,640 0.205 93.13% 2.41% 
88185Meridian, MS26,800 0.191 93.32% 37.13% 
8962Lexington, KY26,790 0.191 93.51% 5.29% 
9084Champaign and Springfield-Decatur, IL26,710 0.191 93.71% 6.94% 
91163Biloxi-Gulfport, MS25,960 0.185 93.89% 21.15% 
92144Salisbury, MD25,820 0.184 94.07% 16.31% 
9376Omaha, NE25,580 0.183 94.26% 6.23% 
9491South Bend-Elkhart, IN25,380 0.181 94.44% 7.55% 
9555Fresno-Visalia, CA25,320 0.181 94.62% 4.37% 
9659Knoxville, TN24,070 0.172 94.79% 4.36% 
9778Paducah, KY-Cape Girardeau, MO-Harrisburg, IL24,000 0.171 94.96% 6.00% 
98110Youngstown, OH22,980 0.164 95.13% 8.62% 
99172Dothan, AL22,240 0.159 95.29% 21.84% 
100179Alexandria, LA21,780 0.156 95.44% 24.00% 
10169Wichita-Hutchinson, KS Plus21,310 0.152 95.59% 4.71% 
10283Syracuse, NY21,190 0.151 95.74% 5.50% 
103175Lake Charles, LA20,260 0.145 95.89% 21.13% 
104173Jackson, TN19,220 0.137 96.03% 19.56% 
105160Gainesville, FL19,210 0.137 96.16% 14.96% 
106115Lansing, MI18,190 0.130 96.29% 7.17% 
10744Albuquerque-Santa Fe, NM17,650 0.126 96.42% 2.54% 
10871Honolulu, HI17,290 0.124 96.54% 3.99% 
10966Tucson (Sierra Vista), AZ16,840 0.120 96.66% 3.62% 
11092Colorado Springs-Pueblo, CO16,540 0.118 96.78% 4.94% 
111107Ft. Wayne, IN16,420 0.117 96.90% 6.00% 
112111Springfield-Holyoke, MA15,930 0.114 97.01% 6.06% 
113116Peoria-Bloomington, IL15,470 0.111 97.12% 6.24% 
114151Panama City, FL15,350 0.110 97.23% 10.41% 
11554Wilkes Barre-Scranton, PA14,770 0.106 97.34% 2.49% 
116134Rockford, IL14,730 0.105 97.44% 7.79% 
117149Wichita Falls, TX-Lawton, OK13,610 0.097 97.54% 8.81% 
118102Evansville, IN12,540 0.090 97.63% 4.30% 
11963Charleston-Huntington, WV12,480 0.089 97.72% 2.49% 
120125Bakersfield, CA11,850 0.085 97.81% 5.32% 
12172Des Moines-Ames, IA10,950 0.078 97.88% 2.53% 
122136Topeka, KS10,910 0.078 97.96% 6.06% 
12399Davenport, IA-Rock Island-Moline, IL10,750 0.077 98.04% 3.48% 
12485Madison, WI10,720 0.077 98.12% 2.84% 
12531Salt Lake City, UT10,670 0.076 98.19% 1.13% 
12688Cedar Rapids-Waterloo-Iowa City and Dubuque, IA9,840 0.070 98.26% 2.84% 
127137Columbia-Jefferson City, MO9,820 0.070 98.33% 5.49% 
12898El Paso, TX9,030 0.065 98.40% 2.91% 
129100Ft. Smith-Fayetteville-Springdale-Rogers, AR9,000 0.064 98.46% 3.02% 
130183Charlottesville, VA8,770 0.063 98.52% 11.55% 
131143Lubbock, TX8,730 0.062 98.59% 5.51% 
132150Anchorage, AK7,850 0.056 98.64% 5.18% 
133131Amarillo, TX7,440 0.053 98.69% 3.87% 
13493Tri-Cities, TN-VA6,730 0.048 98.74% 2.01% 
135156Bluefield-Beckley-Oak Hill, WV6,630 0.047 98.79% 4.65% 
136155Odessa-Midland, TX6,620 0.047 98.84% 4.61% 
137146Erie, PA6,250 0.045 98.88% 3.99% 
138129Corpus Christi, TX6,230 0.045 98.93% 3.12% 
13974Springfield, MO6,030 0.043 99.01% 1.43% 
139161Sherman, TX-Ada, OK6,030 0.043 98.97% 4.71% 
141108Reno, NV5,290 0.038 99.05% 1.96% 
142165Abilene-Sweetwater, TX4,960 0.035 99.09% 4.27% 
143124Monterey-Salinas, CA4,860 0.035 99.12% 2.14% 
144182Bowling Green, KY4,660 0.033 99.15% 5.71% 
14575Spokane, WA4,500 0.032 99.19% 1.07% 
146181Jonesboro, AR4,460 0.032 99.22% 5.42% 
147186Lima, OH4,370 0.031 99.25% 6.12% 
14877Portland-Auburn, ME4,260 0.030 99.28% 1.04% 
149178Harrisonburg, VA4,200 0.030 99.31% 4.50% 
150120Santa Barbara-Santa Maria-San Luis Obispo, CA3,890 0.028 99.34% 1.61% 
151105Lincoln and Hastings-Kearney, NE3,880 0.028 99.36% 1.38% 
152157Binghamton, NY3,870 0.028 99.39% 2.82% 
153170Utica, NY3,670 0.026 99.42% 3.50% 
154159Wheeling, WV-Steubenville, OH3,480 0.025 99.44% 2.61% 
155101Johnstown-Altoona, PA3,370 0.024 99.47% 1.14% 
156142Palm Springs, CA3,340 0.024 99.49% 2.07% 
15770Green Bay-Appleton, WI2,890 0.021 99.51% 0.65% 
158112Boise, ID2,860 0.020 99.53% 1.09% 
159152Terre Haute, IN2,770 0.020 99.55% 1.90% 
160126Yakima-Pasco-Richland-Kennewick, WA2,750 0.020 99.57% 1.25% 
16094Burlington, VT-Plattsburgh, NY2,750 0.020 99.59% 0.83% 
162113Sioux Falls (Mitchell), SD2,480 0.018 99.61% 0.95% 
163191Lafayette, IN2,460 0.018 99.63% 3.72% 
164130Chico-Redding, CA2,450 0.018 99.65% 1.24% 
165119Eugene, OR2,440 0.017 99.66% 1.01% 
166171Quincy, IL-Hannibal, MO-Keokuk, IA2,390 0.017 99.68% 2.33% 
167164Yuma, AZ-El Centro, CA2,360 0.017 99.70% 1.99% 
168117Traverse City-Cadillac, MI2,280 0.016 99.73% 0.93% 
168147Joplin, MO-Pittsburg, KS2,280 0.016 99.71% 1.46% 
170176Elmira, NY2,270 0.016 99.75% 2.37% 
171153Rochester, MN-Mason City, IA-Austin, MN2,180 0.016 99.76% 1.51% 
17287Harlingen-Weslaco-Brownsville-McAllen, TX2,170 0.016 99.78% 0.61% 
173204Victoria, TX1,970 0.014 99.79% 6.24% 
174202Fairbanks, AK1,910 0.014 99.81% 5.27% 
175121Fargo-Valley City, ND1,890 0.014 99.82% 0.79% 
176177Watertown, NY1,790 0.013 99.83% 1.90% 
177198San Angelo, TX1,680 0.012 99.84% 3.08% 
178168Clarksburg-Weston, WV1,480 0.011 99.86% 1.34% 
179148Sioux City, IA1,390 0.010 99.87% 0.90% 
180203Zanesville, OH1,290 0.009 99.87% 3.99% 
181201St. Joseph, MO1,200 0.009 99.88% 2.48% 
182197Cheyenne, WY-Scottsbluff, NE1,190 0.008 99.89% 2.18% 
182127La Crosse-Eau Claire, WI1,190 0.009 99.90% 0.55% 
184140Medford-Klamath Falls, OR1,170 0.008 99.91% 0.68% 
185192Great Falls, MT990 0.007 99.92% 1.52% 
186174Rapid City, SD980 0.007 99.92% 1.00% 
187194Parkersburg, WV900 0.006 99.93% 1.40% 
188139Duluth, MN-Superior, WI890 0.006 99.93% 0.51% 
189169Billings, MT880 0.006 99.94% 0.82% 
190158Minot-Bismarck-Dickinson(Williston), ND800 0.006 99.95% 0.59% 
191154Bangor, ME790 0.006 99.95% 0.55% 
192195Eureka, CA770 0.005 99.96% 1.26% 
193200Ottumwa, IA-Kirksville, MO690 0.005 99.97% 1.34% 
193162Idaho Falls-Pocatello, ID690 0.005 99.96% 0.54% 
195184Grand Junction-Montrose, CO590 0.004 99.97% 0.79% 
195199Mankato, MN590 0.004 99.98% 1.13% 
197166Missoula, MT580 0.004 99.98% 0.52% 
198135Wausau-Rhinelander, WI500 0.004 99.98% 0.27% 
199189Bend, OR490 0.003 99.99% 0.73% 
199196Casper-Riverton, WY490 0.003 99.99% 0.88% 
201188Laredo, TX390 0.003 99.99% 0.56% 
202207Juneau, AK280 0.002 99.99% 1.10% 
203180Marquette, MI200 0.001 100.00% 0.23% 
203190Butte-Bozeman, MT200 0.001 100.00% 0.30% 
203193Twin Falls, ID200 0.001 100.00% 0.31% 
206205Presque Isle, ME100 0.001 100.00% 0.32% 
206209North Platte, NE100 0.001 100.00% 0.65% 
206206Helena, MT100 0.001 100.00% 0.36% 
209208Alpena, MI0 0.000 0.00% 0.00% 
209210Glendive, MT0 0.000 0.00% 0.00% 

Source: Nielsen Media Research - NSI, Jan, 2010
*Ranked by African-American TV Households

 

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