African-American Markets
The top 25 African-American DMAs contain nearly 62% of all African-American TV households in the U.S. New York tops the list, with nearly 1.3 million African-American TV households, followed by Atlanta, Chicago, Washington, DC and Philadelphia.
 
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Rank*
DMA Rank
Market
A-A
TV HH
DMAs % of 
Total US 
A-A 
TV HH 
Cumulative
% Total US
A-A
TV HH
A-A TV HH
% of
DMA HH
11New York, NY1,272,940 9.127 9.13% 17.12% 
28Atlanta, GA653,240 4.684 13.81% 27.57% 
33Chicago, IL601,600 4.313 18.12% 17.22% 
49Washington, DC (Hagerstown, MD)563,490 4.040 22.16% 24.27% 
54Philadelphia, PA534,010 3.829 25.99% 18.10% 
62Los Angeles, CA482,540 3.460 29.45% 8.53% 
711Detroit, MI395,070 2.833 32.29% 20.50% 
810Houston, TX373,230 2.676 34.96% 17.72% 
95Dallas-Ft. Worth, TX356,800 2.558 37.52% 14.33% 
1026Baltimore, MD298,360 2.139 39.66% 27.07% 
1116Miami-Fort Lauderdale, FL298,070 2.137 41.80% 19.27% 
1227Raleigh-Durham (Fayetteville), NC294,720 2.113 43.91% 27.27% 
1348Memphis, TN264,910 1.899 45.81% 39.32% 
1443Norfolk-Portsmouth-Newport News, VA221,870 1.591 47.40% 30.90% 
1524Charlotte, NC212,710 1.525 48.92% 18.94% 
1617Cleveland-Akron (Canton), OH211,880 1.519 50.44% 13.89% 
1721St. Louis, MO193,470 1.387 51.83% 15.48% 
186San Francisco-Oakland-San Jose, CA179,050 1.284 53.11% 7.23% 
1940Birmingham (Anniston and Tuscaloosa), AL178,320 1.278 54.39% 24.11% 
2019Orlando-Daytona Beach-Melbourne, FL175,320 1.257 55.65% 11.96% 
2113Tampa-St. Petersburg (Sarasota), FL169,160 1.213 56.86% 9.28% 
2253New Orleans, LA164,010 1.176 58.04% 27.21% 
2358Richmond-Petersburg, VA158,980 1.140 59.18% 28.89% 
2490Jackson, MS146,430 1.050 60.23% 43.76% 
2579Columbia, SC141,390 1.014 61.24% 35.96% 
2647Jacksonville, FL137,120 0.983 62.23% 20.32% 
277Boston, MA (Manchester, NH)131,890 0.946 63.17% 5.47% 
2846Greensboro-High Point-Winston Salem, NC130,990 0.939 64.11% 19.12% 
2929Nashville, TN127,090 0.911 65.02% 12.51% 
3025Indianapolis, IN114,540 0.821 65.84% 10.27% 
3136Greenville-Spartanburg, SC-Asheville, NC-Anderson,SC112,120 0.804 66.65% 13.07% 
3295Baton Rouge, LA110,990 0.796 67.44% 34.01% 
3384Shreveport, LA110,930 0.795 68.24% 28.76% 
3432Columbus, OH108,070 0.775 69.01% 11.67% 
3560Mobile, AL-Pensacola (Ft. Walton Beach), FL107,440 0.770 69.78% 19.98% 
3634Cincinnati, OH107,180 0.768 70.55% 11.71% 
3735Milwaukee, WI104,810 0.751 71.30% 11.58% 
3856Little Rock-Pine Bluff, AR102,610 0.736 72.04% 18.10% 
39118Montgomery-Selma, AL102,410 0.734 72.77% 41.42% 
4031Kansas City, MO99,860 0.716 73.49% 10.65% 
4120Sacramento-Stockton-Modesto, CA98,680 0.708 74.20% 7.05% 
4230Hartford & New Haven, CT92,930 0.666 74.86% 9.16% 
4338West Palm Beach-Ft. Pierce, FL92,280 0.662 75.52% 11.84% 
44115Augusta, GA91,130 0.653 76.18% 35.89% 
4596Savannah, GA88,720 0.636 76.81% 27.80% 
4699Charleston, SC88,660 0.636 77.45% 28.82% 
47122Macon, GA85,450 0.613 78.06% 35.63% 
4815Minneapolis-St. Paul, MN84,490 0.606 78.67% 4.88% 
4914Seattle-Tacoma, WA83,260 0.597 79.26% 4.57% 
5023Pittsburgh, PA82,650 0.593 79.86% 7.15% 
51105Tallahassee, FL-Thomasville, GA80,620 0.578 80.44% 28.55% 
52128Columbus, GA78,070 0.560 81.00% 36.48% 
53103Greenville-New Bern-Washington, NC77,180 0.553 81.55% 26.70% 
5442Las Vegas, NV76,560 0.549 82.10% 10.51% 
5550Louisville, KY74,430 0.534 82.63% 11.16% 
56104Myrtle Beach-Florence, SC74,210 0.532 83.16% 26.04% 
5712Phoenix, AZ73,180 0.525 83.69% 3.94% 
5867Roanoke-Lynchburg, VA66,180 0.474 84.16% 14.34% 
5918Denver, CO60,770 0.436 84.60% 3.99% 
60123Lafayette, LA59,760 0.428 85.03% 25.91% 
6164Dayton, OH56,850 0.408 85.43% 11.75% 
6251Buffalo, NY56,720 0.407 85.84% 8.99% 
63136Monroe, LA-El Dorado, AR56,320 0.404 86.25% 31.43% 
6445Oklahoma City, OK55,440 0.397 86.64% 8.07% 
6528San Diego, CA54,900 0.394 87.04% 5.15% 
66147Albany, GA54,170 0.388 87.42% 34.55% 
67133Columbus-Tupelo-West Point, MS52,070 0.373 87.80% 27.59% 
6894Waco-Temple-Bryan, TX51,430 0.369 88.17% 15.60% 
6937San Antonio, TX50,540 0.362 88.53% 6.17% 
7082Huntsville-Decatur (Florence), AL49,780 0.357 88.89% 12.88% 
7139Grand Rapids-Kalamazoo-Battle Creek, MI48,770 0.350 89.24% 6.58% 
7249Austin, TX47,100 0.338 89.57% 7.05% 
7366Flint-Saginaw-Bay City, MI47,000 0.337 89.91% 10.09% 
74110Tyler-Longview(Lufkin & Nacogdoches), TX41,470 0.297 90.21% 15.64% 
7580Rochester, NY40,630 0.291 90.50% 10.40% 
76187Greenwood-Greenville, MS40,400 0.290 90.79% 57.67% 
7761Tulsa, OK38,970 0.279 91.07% 7.36% 
78141Beaumont-Port Arthur, TX36,210 0.260 91.33% 21.89% 
7941Harrisburg-Lancaster-Lebanon-York, PA36,140 0.259 91.59% 4.89% 
8073Toledo, OH35,270 0.253 91.84% 8.28% 
8186Chattanooga, TN33,930 0.243 92.08% 9.25% 
82134Wilmington, NC31,530 0.226 92.31% 16.82% 
8352Providence, RI-New Bedford, MA30,460 0.218 92.53% 4.89% 
84167Hattiesburg-Laurel, MS30,070 0.216 92.74% 27.25% 
8562Ft. Myers-Naples, Fl29,070 0.208 92.95% 5.71% 
8657Albany-Schenectady-Troy, NY28,380 0.203 93.15% 5.10% 
8722Portland, OR27,650 0.198 93.35% 2.35% 
88185Meridian, MS26,800 0.192 93.54% 37.08% 
8963Lexington, KY26,590 0.191 93.73% 5.28% 
9083Champaign & Springfield-Decatur, IL26,110 0.187 93.92% 6.76% 
9176Omaha, NE25,970 0.186 94.11% 6.31% 
92163Biloxi-Gulfport, MS25,670 0.184 94.29% 21.08% 
93144Salisbury, MD25,630 0.184 94.48% 16.23% 
9489South Bend-Elkhart, IN25,580 0.183 94.66% 7.64% 
9555Fresno-Visalia, CA25,010 0.179 94.84% 4.35% 
9659Knoxville, TN23,480 0.168 95.01% 4.29% 
97109Youngstown, OH22,390 0.161 95.17% 8.33% 
98172Dothan, AL22,240 0.159 95.33% 22.03% 
9978Paducah, KY-Cape Girardeau, MO-Harrisburg, IL21,830 0.157 95.48% 5.55% 
100179Alexandria, LA21,670 0.155 95.64% 24.18% 
10181Syracuse, NY21,300 0.153 95.79% 5.49% 
10269Wichita-Hutchinson, KS Plus21,020 0.151 95.94% 4.66% 
103160Gainesville, FL20,370 0.146 96.09% 15.67% 
104176Lake Charles, LA20,250 0.145 96.23% 21.22% 
105173Jackson, TN19,220 0.138 96.37% 19.60% 
106114Lansing, MI18,780 0.135 96.51% 7.26% 
107107Ft. Wayne, IN16,710 0.120 96.63% 6.07% 
108111Springfield-Holyoke, MA16,030 0.115 96.74% 6.10% 
10991Colorado Springs-Pueblo, CO15,650 0.112 96.85% 4.68% 
110116Peoria-Bloomington, IL15,270 0.109 96.96% 6.14% 
11144Albuquerque-Santa Fe, NM15,100 0.108 97.07% 2.19% 
11268Tucson (Sierra Vista), AZ14,870 0.107 97.18% 3.26% 
113151Panama City, FL14,850 0.106 97.28% 10.07% 
11472Honolulu, HI14,440 0.104 97.39% 3.36% 
11554Wilkes Barre-Scranton, PA14,370 0.103 97.49% 2.42% 
116132Rockford, IL14,130 0.101 97.59% 7.48% 
117145Wichita Falls, TX-Lawton, OK13,510 0.097 97.69% 8.56% 
118102Evansville, IN12,330 0.088 97.78% 4.22% 
119125Bakersfield, CA11,650 0.084 97.86% 5.28% 
12065Charleston-Huntington, WV11,000 0.079 97.94% 2.29% 
12185Madison, WI10,910 0.078 98.02% 2.88% 
12297Davenport, IA-Rock Island-Moline, IL10,360 0.074 98.09% 3.35% 
12371Des Moines-Ames, IA10,350 0.074 98.16% 2.39% 
124138Topeka, KS10,020 0.072 98.24% 5.70% 
125137Columbia-Jefferson City, MO9,620 0.069 98.31% 5.37% 
12688Cedar Rapids-Waterloo-Iowa City & Dubuque, IA9,240 0.066 98.37% 2.67% 
12798El Paso, TX8,830 0.063 98.43% 2.87% 
127143Lubbock, TX8,830 0.063 98.50% 5.59% 
129183Charlottesville, VA8,780 0.063 98.56% 11.46% 
13033Salt Lake City, UT8,690 0.062 98.62% 0.95% 
131100Ft. Smith-Fayetteville-Springdale-Rogers, AR8,010 0.057 98.68% 2.69% 
132150Anchorage, AK7,180 0.051 98.73% 4.77% 
133131Amarillo, TX6,950 0.050 98.78% 3.62% 
134156Odessa-Midland, TX6,730 0.048 98.83% 4.75% 
135155Bluefield-Beckley-Oak Hill, WV6,540 0.047 98.88% 4.59% 
13692Tri-Cities, TN-VA6,340 0.045 98.92% 1.90% 
137129Corpus Christi, TX6,330 0.045 98.97% 3.21% 
138146Erie, PA6,250 0.045 99.01% 3.97% 
139161Sherman, TX-Ada, OK5,830 0.042 99.05% 4.55% 
14074Springfield, MO5,530 0.040 99.09% 1.31% 
141108Reno, NV5,100 0.037 99.13% 1.88% 
142124Monterey-Salinas, CA4,770 0.034 99.16% 2.12% 
143165Abilene-Sweetwater, TX4,760 0.034 99.20% 4.13% 
144182Bowling Green, KY4,460 0.032 99.23% 5.56% 
145186Lima, OH4,270 0.031 99.26% 6.04% 
146178Harrisonburg, VA4,200 0.030 99.29% 4.52% 
147181Jonesboro, AR3,860 0.028 99.32% 4.77% 
148121Santa Barbara-Santa Maria-San Luis Obispo, CA3,790 0.027 99.35% 1.58% 
149106Lincoln & Hastings-Kearney, NE3,780 0.027 99.37% 1.34% 
150157Binghamton, NY3,760 0.027 99.40% 2.71% 
15175Spokane, WA3,710 0.027 99.43% 0.89% 
152169Utica, NY3,670 0.026 99.45% 3.45% 
15377Portland-Auburn, ME3,560 0.026 99.48% 0.87% 
154159Wheeling, WV-Steubenville, OH3,480 0.025 99.50% 2.60% 
155142Palm Springs, CA3,340 0.024 99.53% 2.10% 
156101Johnstown-Altoona, PA3,270 0.023 99.55% 1.11% 
15770Green Bay-Appleton, WI2,690 0.019 99.57% 0.61% 
158152Terre Haute, IN2,670 0.019 99.59% 1.84% 
159126Yakima-Pasco-Richland-Kennewick, WA2,450 0.018 99.61% 1.13% 
160171Quincy, IL-Hannibal, MO-Keokuk, IA2,390 0.017 99.62% 2.30% 
161130Chico-Redding, CA2,350 0.017 99.64% 1.19% 
162148Joplin, MO-Pittsburg, KS2,280 0.016 99.66% 1.46% 
163175Elmira, NY2,270 0.016 99.67% 2.36% 
16493Burlington, VT-Plattsburgh, NY2,260 0.016 99.70% 0.68% 
164189Lafayette, IN2,260 0.016 99.69% 3.37% 
166119Eugene, OR2,150 0.015 99.72% 0.89% 
167154Rochester, MN-Mason City, IA-Austin, MN2,080 0.015 99.75% 1.44% 
167113Sioux Falls (Mitchell), SD2,080 0.015 99.73% 0.80% 
169112Boise, ID2,070 0.015 99.76% 0.79% 
170164Yuma, AZ-El Centro, CA1,970 0.014 99.78% 1.70% 
170205Victoria, TX1,970 0.014 99.79% 6.30% 
172117Traverse City-Cadillac, MI1,880 0.013 99.81% 0.76% 
17387Harlingen-Weslaco-Brownsville-McAllen, TX1,870 0.013 99.82% 0.53% 
174177Watertown, NY1,780 0.013 99.83% 1.87% 
175202Fairbanks, AK1,620 0.012 99.84% 4.37% 
176120Fargo-Valley City, ND1,590 0.011 99.85% 0.66% 
177196San Angelo, TX1,580 0.011 99.87% 2.87% 
178168Clarksburg-Weston, WV1,480 0.011 99.88% 1.36% 
179203Zanesville, OH1,390 0.100 99.89% 4.27% 
180149Sioux City, IA1,290 0.009 99.90% 0.83% 
181201St. Joseph, MO1,090 0.008 99.91% 2.33% 
181127La Crosse-Eau Claire, WI1,090 0.008 99.90% 0.51% 
183198Cheyenne, WY-Scottsbluff, NE890 0.006 99.92% 1.64% 
184140Medford-Klamath Falls, OR880 0.006 99.92% 0.51% 
185193Parkersburg, WV800 0.006 99.93% 1.25