Asian Markets
Total U.S. Asian TV households number 4,780,000, or 4.16% of all U.S. TV households, which total 114,900,000.
 
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Rank*
DMA Rank
 Market
Asian
TV HH
DMAs % of 
Total US 
Asian 
TV HH 
Cumulative
% Total US
Asian
TV HH
Asian TV HH
% of
DMA HH
12Los Angeles, CA701,510 14.668 14.67% 12.40% 
21New York, NY606,160 12.674 27.34% 8.09% 
36San Francisco-Oakland-San Jose, CA525,110 10.980 38.32% 20.98% 
471Honolulu, HI215,960 4.516 42.84% 49.85% 
53Chicago, IL179,850 3.761 46.60% 5.14% 
69Washington, DC (Hagerstown, MD)168,660 3.527 50.13% 7.22% 
713Seattle-Tacoma, WA148,340 3.102 53.23% 8.09% 
820Sacramento-Stockton-Modesto, CA131,470 2.749 55.98% 9.36% 
94Philadelphia, PA116,230 2.430 58.41% 3.93% 
1010Houston, TX114,540 2.395 60.80% 5.39% 
115Dallas-Ft. Worth, TX111,350 2.328 63.13% 4.38% 
127Boston, MA (Manchester, NH)110,280 2.306 65.44% 4.58% 
1328San Diego, CA104,690 2.189 67.63% 9.75% 
148Atlanta, GA80,430 1.682 69.31% 3.37% 
1511Detroit, MI64,460 1.348 70.66% 3.41% 
1642Las Vegas, NV54,770 1.145 71.80% 7.59% 
1712Phoenix, AZ51,950 1.086 72.89% 2.77% 
1815Minneapolis-St. Paul, MN49,740 1.040 73.93% 2.87% 
1922Portland, OR49,270 1.030 74.96% 4.14% 
2016Denver, CO42,020 0.879 75.84% 2.73% 
2119Orlando-Daytona Beach-Melbourne, FL40,190 0.840 76.68% 2.76% 
2227Baltimore, MD39,010 0.816 77.49% 3.57% 
2314Tampa-St. Petersburg (Sarasota), FL36,890 0.771 78.26% 2.04% 
2417Miami-Fort Lauderdale, FL34,840 0.729 78.99% 2.27% 
2555Fresno-Visalia, CA31,880 0.667 79.66% 5.50% 
2648Austin, TX30,250 0.633 80.29% 4.46% 
2730Hartford and New Haven, CT30,010 0.628 80.92% 2.97% 
2826Raleigh-Durham (Fayetteville), NC29,350 0.614 81.53% 2.65% 
2934Columbus, OH25,030 0.523 82.06% 2.77% 
3018Cleveland-Akron (Canton), OH22,590 0.472 82.53% 1.49% 
3121St. Louis, MO21,700 0.454 82.98% 1.74% 
3224Charlotte, NC20,510 0.429 83.41% 1.79% 
3331Salt Lake City, UT19,790 0.414 83.83% 2.10% 
3432Kansas City, MO19,130 0.400 84.23% 2.03% 
3525Indianapolis, IN18,810 0.393 84.62% 1.68% 
3643Norfolk-Portsmouth-Newport News, VA18,110 0.379 85.00% 2.55% 
3723Pittsburgh, PA17,350 0.363 85.36% 1.50% 
3835Milwaukee, WI16,680 0.349 85.71% 1.85% 
3945Oklahoma City, OK16,330 0.341 86.05% 2.35% 
4047Jacksonville, FL16,290 0.341 86.39% 2.40% 
4133Cincinnati, OH15,740 0.329 86.72% 1.71% 
4237San Antonio, TX15,320 0.320 87.04% 1.85% 
4329Nashville, TN14,800 0.310 87.35% 1.45% 
4438West Palm Beach-Ft. Pierce, FL14,190 0.297 87.65% 1.83% 
45124Monterey-Salinas, CA14,180 0.297 87.94% 6.24% 
4653Providence, RI-New Bedford, MA12,770 0.267 88.21% 2.06% 
4751New Orleans, LA12,520 0.262 88.47% 1.97% 
4858Richmond-Petersburg, VA12,330 0.258 88.73% 2.23% 
4966Tucson (Sierra Vista), AZ12,130 0.254 88.99% 2.61% 
5057Albany-Schenectady-Troy, NY11,340 0.237 89.22% 2.05% 
5141Grand Rapids-Kalamazoo-Battle Creek, MI10,750 0.225 89.45% 1.45% 
52120Santa Barbara-Santa Maria-San Luis Obispo, CA10,520 0.220 89.67% 4.36% 
53108Reno, NV10,200 0.213 89.88% 3.77% 
5439Harrisburg-Lancaster-Lebanon-York, PA9,960 0.208 90.09% 1.34% 
5585Madison, WI9,840 0.206 90.29% 2.61% 
5646Greensboro-High Point-Winston Salem, NC9,760 0.204 90.50% 1.41% 
5744Albuquerque-Santa Fe, NM9,450 0.198 90.70% 1.36% 
5884Champaign and Springfield-Decatur, IL9,350 0.196 90.89% 2.43% 
5936Greenville-Spartanburg, SC-Asheville, NC-Anderson,SC9,330 0.195 91.09% 1.08% 
60125Bakersfield, CA9,290 0.194 91.28% 4.17% 
6150Memphis, TN9,230 0.193 91.47% 1.38% 
6283Syracuse, NY9,030 0.189 91.66% 2.34% 
6389Waco-Temple-Bryan, TX8,640 0.181 91.84% 2.54% 
6452Buffalo, NY8,580 0.179 92.02% 1.35% 
6560Mobile, AL-Pensacola (Ft. Walton Beach), FL8,150 0.170 92.19% 1.52% 
6669Wichita-Hutchinson, KS Plus8,050 0.168 92.36% 1.78% 
6792Colorado Springs-Pueblo, CO7,940 0.166 92.53% 2.37% 
6849Louisville, KY7,770 0.163 92.69% 1.16% 
6980Rochester, NY7,690 0.161 92.85% 1.96% 
7072Des Moines-Ames, IA7,680 0.161 93.01% 1.78% 
71119Eugene, OR7,620 0.159 93.17% 3.15% 
7275Spokane, WA7,040 0.147 93.32% 1.68% 
7340Birmingham (Anniston and Tuscaloosa), AL6,860 0.143 93.46% 0.92% 
7465Dayton, OH6,680 0.140 93.74% 1.38% 
7476Omaha, NE6,680 0.140 93.60% 1.63% 
76150Anchorage, AK6,590 0.138 93.88% 4.35% 
7761Tulsa, OK6,560 0.137 94.02% 1.24% 
7864Ft. Myers-Naples, Fl6,260 0.131 94.15% 1.25% 
79115Lansing, MI5,980 0.125 94.27% 2.36% 
80100Ft. Smith-Fayetteville-Springdale-Rogers, AR5,850 0.122 94.39% 1.96% 
8159Knoxville, TN5,360 0.112 94.51% 0.97% 
82142Palm Springs, CA5,320 0.111 94.62% 3.30% 
83160Gainesville, FL5,300 0.111 94.73% 4.13% 
8479Columbia, SC5,270 0.110 94.84% 1.32% 
8562Lexington, KY5,250 0.110 94.95% 1.04% 
8688Cedar Rapids-Waterloo-Iowa City and Dubuque, IA5,180 0.108 95.06% 1.50% 
8773Toledo, OH5,000 0.105 95.16% 1.18% 
8856Little Rock-Pine Bluff, AR4,970 0.104 95.27% 0.88% 
8995Baton Rouge, LA4,880 0.102 95.37% 1.49% 
90112Boise, ID4,850 0.101 95.47% 1.85% 
9198El Paso, TX4,770 0.100 95.57% 1.53% 
9154Wilkes Barre-Scranton, PA4,770 0.100 95.67% 0.80% 
9367Roanoke-Lynchburg, VA4,760 0.100 95.77% 1.03% 
94116Peoria-Bloomington, IL4,580 0.096 95.86% 1.85% 
9497Charleston, SC4,580 0.096 95.96% 1.47% 
96111Springfield-Holyoke, MA4,560 0.095 96.06% 1.73% 
9768Flint-Saginaw-Bay City, MI4,500 0.094 96.15% 0.98% 
98130Chico-Redding, CA4,320 0.090 96.24% 2.18% 
9996Savannah, GA4,260 0.089 96.33% 1.32% 
10070Green Bay-Appleton, WI4,200 0.088 96.42% 0.95% 
10181Huntsville-Decatur (Florence), AL4,180 0.087 96.50% 1.07% 
102101Johnstown-Altoona, PA3,970 0.083 96.67% 1.35% 
10291South Bend-Elkhart, IN3,970 0.083 96.59% 1.18% 
104106Tallahassee, FL-Thomasville, GA3,950 0.083 96.75% 1.41% 
105126Yakima-Pasco-Richland-Kennewick, WA3,830 0.080 96.83% 1.74% 
106105Lincoln and Hastings-Kearney, NE3,690 0.077 96.91% 1.31% 
107191Lafayette, IN3,650 0.076 96.99% 5.52% 
10878Paducah, KY-Cape Girardeau, MO-Harrisburg, IL3,580 0.075 97.06% 0.90% 
109107Ft. Wayne, IN3,390 0.071 97.13% 1.24% 
11077Portland-Auburn, ME3,370 0.071 97.20% 0.83% 
11194Burlington, VT-Plattsburgh, NY3,350 0.070 97.34% 1.01% 
11187Harlingen-Weslaco-Brownsville-McAllen, TX3,350 0.070 97.27% 0.95% 
11386Chattanooga, TN3,280 0.069 97.41% 0.90% 
11463Charleston-Huntington, WV3,270 0.068 97.48% 0.65% 
11599Davenport, IA-Rock Island-Moline, IL3,190 0.067 97.55% 1.03% 
116114Augusta, GA3,080 0.064 97.61% 1.20% 
11774Springfield, MO3,070 0.064 97.67% 0.73% 
118153Rochester, MN-Mason City, IA-Austin, MN2,990 0.063 97.74% 2.07% 
11982Shreveport, LA2,880 0.060 97.80% 0.75% 
119137Columbia-Jefferson City, MO2,880 0.060 97.86% 1.61% 
119128Columbus, GA2,880 0.060 97.92% 1.35% 
122136Topeka, KS2,780 0.058 97.98% 1.54% 
123134Rockford, IL2,690 0.056 98.14% 1.42% 
123131Amarillo, TX2,690 0.056 98.09% 1.40% 
123103Greenville-New Bern-Washington, NC2,690 0.056 98.20% 0.93% 
123123Lafayette, LA2,690 0.056 98.03% 1.17% 
127104Myrtle Beach-Florence, SC2,590 0.054 98.25% 0.90% 
128183Charlottesville, VA2,540 0.053 98.31% 3.35% 
129157Binghamton, NY2,490 0.052 98.41% 1.81% 
129122Macon, GA2,490 0.052 98.36% 1.04% 
131129Corpus Christi, TX2,480 0.052 98.46% 1.24% 
132164Yuma, AZ-El Centro, CA2,460 0.051 98.51% 2.08% 
133141Beaumont-Port Arthur, TX2,380 0.050 98.56% 1.42% 
134163Biloxi-Gulfport, MS2,190 0.046 98.61% 1.78% 
135149Wichita Falls, TX-Lawton, OK2,090 0.044 98.65% 1.35% 
13690Jackson, MS2,080 0.044 98.70% 0.62% 
137140Medford-Klamath Falls, OR2,050 0.043 98.74% 1.19% 
138118Montgomery-Selma, AL1,990 0.042 98.82% 0.81% 
138109Tyler-Longview(Lufkin and Nacogdoches), TX1,990 0.042 98.78% 0.74% 
140127La Crosse-Eau Claire, WI1,900 0.040 98.86% 0.88% 
141135Wausau-Rhinelander, WI1,800 0.038 98.90% 0.97% 
142121Fargo-Valley City, ND1,790 0.037 98.94% 0.74% 
143143Lubbock, TX1,690 0.035 98.97% 1.07% 
144102Evansville, IN1,600 0.033 99.04% 0.55% 
144113Sioux Falls (Mitchell), SD1,600 0.033 99.01% 0.61% 
146132Wilmington, NC1,590 0.033 99.07% 0.84% 
147148Sioux City, IA1,500 0.031 99.10% 0.97% 
148144Salisbury, MD1,490 0.031 99.17% 0.94% 
148151Panama City, FL1,490 0.031 99.14% 1.01% 
150110Youngstown, OH1,390 0.029 99.20% 0.52% 
151170Utica, NY1,290 0.027 99.25% 1.23% 
151145Albany, GA1,290 0.027 99.28% 0.82% 
151147Joplin, MO-Pittsburg, KS1,290 0.027 99.22% 0.83% 
154195Eureka, CA1,240 0.026 99.30% 2.03% 
15593Tri-Cities, TN-VA1,190 0.025 99.33% 0.36% 
156207Juneau, AK1,020 0.021 99.35% 4.03% 
157162Idaho Falls-Pocatello, ID990 0.021 99.37% 0.78% 
157146Erie, PA990 0.021 99.45% 0.63% 
157138Monroe, LA-El Dorado, AR990 0.021 99.41% 0.56% 
157154Bangor, ME990 0.021 99.43% 0.69% 
157155Odessa-Midland, TX990 0.021 99.39% 0.69% 
162178Harrisonburg, VA980 0.021 99.47% 1.05% 
163189Bend, OR970 0.020 99.49% 1.45% 
164202Fairbanks, AK950 0.020 99.51% 2.62% 
165176Elmira, NY890 0.019 99.61% 0.93% 
165133Columbus-Tupelo-West Point, MS890 0.019 99.53% 0.47% 
165165Abilene-Sweetwater, TX890 0.019 99.55% 0.77% 
165179Alexandria, LA890 0.019 99.57% 0.98% 
165152Terre Haute, IN890 0.019 99.59% 0.61% 
170161Sherman, TX-Ada, OK790 0.017 99.63% 0.62% 
171117Traverse City-Cadillac, MI690 0.014 99.72% 0.28% 
171177Watertown, NY690 0.014 99.71% 0.73% 
171182Bowling Green, KY690 0.014 99.64% 0.85% 
171172Dothan, AL690 0.014 99.70% 0.68% 
171139Duluth, MN-Superior, WI690 0.014 99.67% 0.40% 
171167Hattiesburg-Laurel, MS690 0.014 99.65% 0.62% 
171175Lake Charles, LA690 0.014 99.68% 0.72% 
178166Missoula, MT680 0.014 99.74% 0.61% 
179158Minot-Bismarck-Dickinson(Williston), ND600 0.013 99.78% 0.44% 
179199Mankato, MN600 0.013 99.75% 1.15% 
179159Wheeling, WV-Steubenville, OH600 0.013 99.79% 0.45% 
179171Quincy, IL-Hannibal, MO-Keokuk, IA600 0.013 99.76% 0.58% 
183174Rapid City, SD590 0.012 99.80% 0.60% 
183180Marquette, MI590 0.012 99.86% 0.67% 
183187Greenwood-Greenville, MS590 0.012 99.83% 0.84% 
183168Clarksburg-Weston, WV590 0.012 99.84% 0.54% 
183156Bluefield-Beckley-Oak Hill, WV590 0.012 99.85% 0.41% 
183169Billings, MT590 0.012 99.81% 0.55% 
189190Butte-Bozeman, MT580 0.012 99.87% 0.88% 
190197Cheyenne, WY-Scottsbluff, NE500 0.010 99.88% 0.91% 
190173Jackson, TN500 0.010 99.89% 0.51% 
192184Grand Junction-Montrose, CO490 0.010 99.90% 0.65% 
192188Laredo, TX490 0.010 99.91% 0.70% 
192200Ottumwa, IA-Kirksville, MO490 0.010 99.92% 0.95% 
195186Lima, OH400 0.008 99.94% 0.56% 
195198San Angelo, TX400 0.008 99.93% 0.73% 
197193Twin Falls, ID390 0.008 99.95% 0.60% 
198204Victoria, TX300 0.006 99.97% 0.95% 
198194Parkersburg, WV300 0.006 99.98% 0.47% 
198185Meridian, MS300 0.006 99.97% 0.42% 
198181Jonesboro, AR300 0.006 99.96% 0.36% 
198196Casper-Riverton, WY300 0.006 99.95% 0.54% 
203206Helena, MT200 0.004 99.98% 0.72% 
203192Great Falls, MT200 0.004 99.99% 0.31% 
203205Presque Isle, ME200 0.004 99.99% 0.64% 
203201St. Joseph, MO200 0.004 99.99% 0.41% 
207203Zanesville, OH100 0.002 100.00% 0.31% 
207209North Platte, NE100 0.002 100.00% 0.65% 
207208Alpena, MI100 0.002 100.00% 0.57% 
210210Glendive, MT0 0.000 0.00% 0.00% 

Source: Nielsen Media Research - NSI, Jan, 2010
*Ranked by Asian TV Households

 

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