Hispanic Markets The top 25 Hispanic DMAs contain over 75% of all Hispanic TV households in the U.S. Los Angeles tops the list, with almost 1.9 million Hispanic TV households, followed by New York with over 1.2 million. Miami-Ft. Lauderdale, Houston and Dallas-Ft. Worth round out the top five Hispanic DMAs; together these five markets account for almost 40% of all Hispanic TV households.
Sort by Rank  Sort by DMA Rank  Sort by Market Rank* DMA Rank Market Hispanic TV HH DMAs % of  Total US  Hispanic  TV HH  Cumulative % Total US Hispanic TV HH Hispanic TV HH % of DMA HH 1 2 Los Angeles, CA 1,854,810   14.655   14.66%   32.80%   2 1 New York, NY 1,242,160   9.814   24.47%   16.71%   3 16 Miami-Fort Lauderdale, FL 658,490   5.203   29.67%   42.57%   4 10 Houston, TX 549,890   4.345   34.02%   26.11%   5 5 Dallas-Ft. Worth, TX 488,150   3.857   37.87%   19.60%   6 3 Chicago, IL 485,270   3.834   41.71%   13.89%   7 37 San Antonio, TX 382,990   3.026   44.73%   46.79%   8 12 Phoenix, AZ 381,180   3.012   47.75%   20.54%   9 6 San Francisco-Oakland-San Jose, CA 377,730   2.984   50.73%   15.25%   10 87 Harlingen-Weslaco-Brownsville-McAllen, TX 291,220   2.301   53.03%   83.23%   11 20 Sacramento-Stockton-Modesto, CA 259,410   2.050   55.08%   18.54%   12 44 Albuquerque-Santa Fe, NM 244,950   1.935   57.02%   35.55%   13 28 San Diego, CA 237,690   1.878   58.89%   22.28%   14 55 Fresno-Visalia, CA 235,860   1.864   60.76%   41.03%   15 18 Denver, CO 229,960   1.817   62.58%   15.09%   16 98 El Paso, TX 220,800   1.745   64.32%   71.67%   17 19 Orlando-Daytona Beach-Melbourne, FL 201,400   1.591   65.91%   13.73%   18 13 Tampa-St. Petersburg (Sarasota), FL 188,090   1.486   67.40%   10.32%   19 4 Philadelphia, PA 183,390   1.449   68.85%   6.22%   20 9 Washington, DC (Hagerstown, MD) 176,890   1.398   70.24%   7.62%   21 8 Atlanta, GA 158,540   1.253   71.50%   6.69%   22 42 Las Vegas, NV 151,870   1.200   72.70%   20.85%   23 49 Austin, TX 151,690   1.198   73.90%   22.72%   24 7 Boston, MA (Manchester, NH) 128,310   1.014   74.91%   5.33%   25 68 Tucson (Sierra Vista), AZ 120,880   0.955   75.86%   26.51%   26 129 Corpus Christi, TX 103,910   0.821   76.69%   52.67%   27 14 Seattle-Tacoma, WA 94,520   0.747   77.43%   5.19%   28 38 West Palm Beach-Ft. Pierce, FL 93,690   0.740   78.17%   12.02%   29 125 Bakersfield, CA 87,250   0.689   78.86%   39.53%   30 33 Salt Lake City, UT 84,430   0.667   79.53%   9.18%   31 22 Portland, OR 83,710   0.661   80.19%   7.12%   32 30 Hartford & New Haven, CT 80,280   0.634   80.82%   7.91%   33 62 Ft. Myers-Naples, Fl 67,610   0.534   81.36%   13.27%   34 124 Monterey-Salinas, CA 66,910   0.529   81.89%   29.69%   35 188 Laredo, TX 63,190   0.499   82.39%   92.78%   36 164 Yuma, AZ-El Centro, CA 63,160   0.499   82.88%   54.61%   37 142 Palm Springs, CA 60,280   0.476   83.36%   37.85%   38 27 Raleigh-Durham (Fayetteville), NC 58,210   0.460   83.82%   5.39%   39 24 Charlotte, NC 56,380   0.445   84.27%   5.02%   40 156 Odessa-Midland, TX 53,590   0.423   84.69%   37.86%   41 91 Colorado Springs-Pueblo, CO 51,780   0.409   85.10%   15.48%   42 35 Milwaukee, WI 51,740   0.409   85.51%   5.71%   43 11 Detroit, MI 51,440   0.406   85.91%   2.67%   44 121 Santa Barbara-Santa Maria-San Luis Obispo, CA 50,090   0.396   86.31%   20.85%   45 94 Waco-Temple-Bryan, TX 50,080   0.396   86.70%   15.19%   46 15 Minneapolis-St. Paul, MN 47,570   0.376   87.08%   2.75%   47 143 Lubbock, TX 46,820   0.370   87.45%   29.62%   48 31 Kansas City, MO 44,720   0.353   87.80%   4.77%   49 131 Amarillo, TX 44,250   0.350   88.15%   23.04%   50 52 Providence, RI-New Bedford, MA 43,260   0.342   88.50%   6.95%   51 126 Yakima-Pasco-Richland-Kennewick, WA 41,810   0.330   88.83%   19.29%   52 45 Oklahoma City, OK 40,240   0.318   89.14%   5.85%   53 46 Greensboro-High Point-Winston Salem, NC 35,840   0.283   89.43%   5.23%   54 69 Wichita-Hutchinson, KS Plus 35,400   0.280   89.71%   7.85%   55 108 Reno, NV 35,320   0.279   89.99%   13.03%   56 29 Nashville, TN 33,900   0.268   90.25%   3.34%   57 25 Indianapolis, IN 32,150   0.254   90.51%   2.88%   58 39 Grand Rapids-Kalamazoo-Battle Creek, MI 31,920   0.252   90.76%   4.31%   59 17 Cleveland-Akron (Canton), OH 31,470   0.249   91.01%   2.06%   60 47 Jacksonville, FL 28,930   0.229   91.24%   4.29%   61 111 Springfield-Holyoke, MA 27,170   0.215   91.45%   10.34%   62 26 Baltimore, MD 25,870   0.204   91.66%   2.35%   63 36 Greenville-Spartanburg, SC-Asheville, NC-Anderson,SC 25,640   0.203   91.86%   2.99%   64 41 Harrisburg-Lancaster-Lebanon-York, PA 25,500   0.201   92.06%   3.45%   65 53 New Orleans, LA 25,190   0.199   92.26%   4.18%   66 72 Honolulu, HI 24,580   0.194   92.45%   5.72%   67 110 Tyler-Longview(Lufkin & Nacogdoches), TX 23,820   0.188   92.64%   8.98%   68 61 Tulsa, OK 22,980   0.182   92.82%   4.34%   69 100 Ft. Smith-Fayetteville-Springdale-Rogers, AR 22,040   0.174   93.00%   7.40%   70 76 Omaha, NE 22,010   0.174   93.17%   5.35%   71 112 Boise, ID 21,420   0.169   93.34%   8.17%   72 43 Norfolk-Portsmouth-Newport News, VA 19,510   0.154   93.49%   2.72%   73 165 Abilene-Sweetwater, TX 18,900   0.149   93.64%   16.39%   74 75 Spokane, WA 18,240   0.144   93.79%   4.38%   75 21 St. Louis, MO 18,220   0.144   93.93%   1.46%   76 32 Columbus, OH 17,350   0.137   94.07%   1.87%   77 130 Chico-Redding, CA 16,900   0.134   94.20%   8.57%   78 196 San Angelo, TX 16,100   0.127   94.33%   29.28%   79 89 South Bend-Elkhart, IN 15,980   0.126   94.46%   4.77%   80 73 Toledo, OH 15,850   0.125   94.58%   3.72%   81 48 Memphis, TN 15,330   0.121   94.70%   2.28%   82 80 Rochester, NY 14,640   0.116   94.82%   3.75%   83 58 Richmond-Petersburg, VA 14,260   0.113   94.93%   2.59%   84 51 Buffalo, NY 13,870   0.110   95.04%   2.20%   85 40 Birmingham (Anniston and Tuscaloosa), AL 13,850   0.109   95.15%   1.87%   86 84 Shreveport, LA 13,600   0.107   95.26%   3.53%   87 86 Chattanooga, TN 13,350   0.105   95.36%   3.64%   88 132 Rockford, IL 13,160   0.104   95.47%   6.97%   89 56 Little Rock-Pine Bluff, AR 13,150   0.104   95.57%   2.32%   90 145 Wichita Falls, TX-Lawton, OK 13,040   0.103   95.67%   8.26%   91 54 Wilkes Barre-Scranton, PA 13,030   0.103   95.78%   2.19%   92 71 Des Moines-Ames, IA 12,960   0.102   95.88%   3.00%   93 97 Davenport, IA-Rock Island-Moline, IL 12,870   0.102   95.98%   4.16%   94 50 Louisville, KY 12,650   0.100   96.08%   1.90%   95 57 Albany-Schenectady-Troy, NY 12,130   0.096   96.18%   2.18%   96 34 Cincinnati, OH 11,850   0.094   96.27%   1.29%   97 96 Savannah, GA 11,700   0.092   96.36%   3.67%   98 106 Lincoln & Hastings-Kearney, NE 11,470   0.091   96.45%   4.08%   99 82 Huntsville-Decatur (Florence), AL 11,150   0.088   96.54%   2.88%   100 60 Mobile, AL-Pensacola (Ft. Walton Beach), FL 10,940   0.086   96.63%   2.03%   101 66 Flint-Saginaw-Bay City, MI 10,860   0.086   96.71%   2.33%   102 85 Madison, WI 10,750   0.085   96.80%   2.84%   103 205 Victoria, TX 10,610   0.084   96.88%   33.94%   104 141 Beaumont-Port Arthur, TX 10,230   0.081   96.96%   6.18%   105 103 Greenville-New Bern-Washington, NC 10,070   0.080   97.04%   3.48%   106 70 Green Bay-Appleton, WI 9,790   0.077   97.12%   2.20%   107 105 Tallahassee, FL-Thomasville, GA 9,510   0.075   97.19%   3.37%   108 79 Columbia, SC 9,160   0.072   97.27%   2.33%   109 23 Pittsburgh, PA 9,070   0.072   97.34%   0.78%   110 119 Eugene, OR 8,970   0.071   97.41%   3.69%   111 107 Ft. Wayne, IN 8,880   0.070   97.48%   3.22%   112 138 Topeka, KS 8,860   0.070   97.55%   5.04%   113 140 Medford-Klamath Falls, OR 8,670   0.069   97.62%   5.05%   114 59 Knoxville, TN 8,580   0.068   97.69%   1.57%   115 63 Lexington, KY 8,470   0.067   97.75%   1.68%   116 194 Twin Falls, ID 8,420   0.067   97.82%   13.25%   117 162 Idaho Falls-Pocatello, ID 8,110   0.064   97.88%   6.53%   118 114 Lansing, MI 8,070   0.064   97.95%   3.12%   119 149 Sioux City, IA 7,670   0.061   98.01%   4.95%   120 104 Myrtle Beach-Florence, SC 7,460   0.059   98.07%   2.62%   121 150 Anchorage, AK 7,380   0.058   98.13%   4.90%   122 74 Springfield, MO 7,160   0.057   98.18%   1.70%   123 160 Gainesville, FL 7,110   0.056   98.24%   5.47%   124 95 Baton Rouge, LA 7,060   0.056   98.29%   2.16%   125 83 Champaign & Springfield-Decatur, IL 6,870   0.054   98.35%   1.78%   126 81 Syracuse, NY 6,750   0.053   98.40%   1.74%   127 184 Grand Junction-Montrose, CO 6,640   0.052   98.45%   9.05%   128 99 Charleston, SC 6,560   0.052   98.51%   2.13%   129 67 Roanoke-Lynchburg, VA 6,350   0.050   98.56%   1.38%   130 147 Albany, GA 5,850   0.046   98.60%   3.73%   131 198 Cheyenne, WY-Scottsbluff, NE 5,370   0.042   98.64%   9.92%   132 64 Dayton, OH 5,290   0.042   98.69%   1.09%   133 115 Augusta, GA 5,270   0.042   98.73%   2.08%   134 161 Sherman, TX-Ada, OK 5,180   0.041   98.77%   4.04%   135 88 Cedar Rapids-Waterloo-Iowa City & Dubuque, IA 4,980   0.039   98.81%   1.44%   136 128 Columbus, GA 4,580   0.036   98.88%   2.14%   136 148 Joplin, MO-Pittsburg, KS 4,580   0.036   98.84%   2.93%   138 144 Salisbury, MD 4,570   0.036   98.92%   2.89%   139 78 Paducah, KY-Cape Girardeau, MO-Harrisburg, IL 4,490   0.035   98.95%   1.14%   140 134 Wilmington, NC 4,460   0.035   98.99%   2.38%   141 116 Peoria-Bloomington, IL 4,170   0.033   99.02%   1.68%   142 122 Macon, GA 3,980   0.031   99.05%   1.66%   143 113 Sioux Falls (Mitchell), SD 3,780   0.030   99.08%   1.45%   144 90 Jackson, MS 3,770   0.030   99.11%   1.13%   145 195 Eureka, CA 3,600   0.028   99.14%   5.91%   146 189 Lafayette, IN 3,570   0.028   99.17%   5.32%   147 154 Rochester, MN-Mason City, IA-Austin, MN 3,490   0.028   99.19%   2.41%   148 77 Portland-Auburn, ME 3,390   0.027   99.25%   0.83%   148 109 Youngstown, OH 3,390   0.027   99.22%   1.26%   150 178 Harrisonburg, VA 3,340   0.026   99.27%   3.60%   151 123 Lafayette, LA 3,290   0.026   99.30%   1.43%   152 151 Panama City, FL 3,280   0.026   99.33%   2.22%   153 102 Evansville, IN 3,100   0.025   99.35%   1.06%   154 120 Fargo-Valley City, ND 3,090   0.024   99.38%   1.28%   154 92 Tri-Cities, TN-VA 3,090   0.024   99.40%   0.93%   156 170 Billings, MT 3,070   0.024   99.42%   2.90%   157 93 Burlington, VT-Plattsburgh, NY 2,860   0.023   99.45%   0.86%   158 118 Montgomery-Selma, AL 2,690   0.021   99.47%   1.09%   159 163 Biloxi-Gulfport, MS 2,680   0.021   99.49%   2.20%   160 192 Bend, OR 2,560   0.020   99.51%   3.95%   161 133 Columbus-Tupelo-West Point, MS 2,500   0.020   99.53%   1.32%   162 65 Charleston-Huntington, WV 2,490   0.020   99.55%   0.52%   163 117 Traverse City-Cadillac, MI 2,300   0.018   99.57%   0.93%   164 137 Columbia-Jefferson City, MO 2,190   0.017   99.60%   1.22%   164 146 Erie, PA 2,190   0.017   99.62%   1.39%   164 136 Monroe, LA-El Dorado, AR 2,190   0.017   99.58%   1.22%   167 169 Utica, NY 2,090   0.017   99.63%   1.97%   168 157 Binghamton, NY 2,080   0.016   99.65%   1.50%   169 197 Casper-Riverton, WY 2,070   0.016   99.67%   3.81%   170 127 La Crosse-Eau Claire, WI 1,900   0.015   99.68%   0.88%   171 174 Rapid City, SD 1,880   0.015   99.70%   1.95%   172 101 Johnstown-Altoona, PA 1,790   0.014   99.71%   0.61%   173 166 Missoula, MT 1,780   0.014   99.72%   1.60%   173 183 Charlottesville, VA 1,780   0.014   99.75%   2.32%   173 179 Alexandria, LA 1,780   0.014   99.74%   1.99%   176 172 Dothan, AL 1,700   0.013   99.76%   1.68%   177 202 Fairbanks, AK 1,660   0.013   99.78%   4.47%   178 167 Hattiesburg-Laurel, MS 1,590   0.013   99.79%   1.44%   179 135 Wausau-Rhinelander, WI 1,500   0.012   99.80%   0.81%   180 177 Watertown, NY 1,400   0.011   99.81%   1.47%   181 200 Ottumwa, IA-Kirksville, MO 1,390   0.011   99.84%   2.71%   181 182 Bowling Green, KY 1,390   0.011   99.82%   1.73%   183 176 Lake Charles, LA 1,380   0.011   99.85%   1.45%   184 199 Mankato, MN 1,300   0.010   99.86%   2.49%   185 173 Jackson, TN 1,290   0.010   99.87%   1.32%