Hispanic Markets
The top 25 Hispanic DMAs contain over 75% of all Hispanic TV households in the U.S. Los Angeles tops the list, with almost 1.9 million Hispanic TV households, followed by New York with over 1.2 million. Miami-Ft. Lauderdale, Houston and Dallas-Ft. Worth round out the top five Hispanic DMAs; together these five markets account for almost 40% of all Hispanic TV households.
 
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Rank*
DMA Rank
 Market
Hispanic
TV HH
DMAs % of 
Total US 
Hispanic 
TV HH 
Cumulative
% Total US
Hispanic
TV HH
Hispanic TV HH
% of
DMA HH
12Los Angeles, CA1,868,200 14.426 14.43% 33.01% 
21New York, NY1,251,460 9.663 24.09% 16.70% 
317Miami-Fort Lauderdale, FL666,230 5.144 29.23% 43.32% 
410Houston, TX561,390 4.335 33.57% 26.44% 
55Dallas-Ft. Worth, TX506,020 3.907 37.48% 19.89% 
63Chicago, IL492,170 3.800 41.28% 14.06% 
712Phoenix, AZ391,770 3.025 44.30% 20.91% 
837San Antonio, TX388,800 3.002 47.30% 46.84% 
96San Francisco-Oakland-San Jose, CA382,460 2.953 50.26% 15.28% 
1087Harlingen-Weslaco-Brownsville-McAllen, TX294,640 2.275 52.53% 83.20% 
1120Sacramento-Stockton-Modesto, CA264,100 2.039 54.57% 18.80% 
1244Albuquerque-Santa Fe, NM248,590 1.920 56.49% 35.82% 
1355Fresno-Visalia, CA240,950 1.861 58.35% 41.60% 
1428San Diego, CA239,520 1.850 60.20% 22.31% 
1516Denver, CO234,750 1.813 62.01% 15.25% 
1698El Paso, TX222,800 1.720 63.73% 71.70% 
1719Orlando-Daytona Beach-Melbourne, FL202,710 1.565 65.30% 13.93% 
1814Tampa-St. Petersburg (Sarasota), FL194,490 1.502 66.80% 10.77% 
194Philadelphia, PA189,490 1.463 68.26% 6.41% 
209Washington, DC (Hagerstown, MD)184,970 1.428 69.69% 7.92% 
218Atlanta, GA162,240 1.253 70.94% 6.80% 
2242Las Vegas, NV154,670 1.194 72.14% 21.43% 
2348Austin, TX154,210 1.191 73.33% 22.72% 
247Boston, MA (Manchester, NH)132,300 1.022 74.35% 5.49% 
2566Tucson (Sierra Vista), AZ123,380 0.953 75.30% 26.53% 
26129Corpus Christi, TX105,400 0.814 76.12% 52.82% 
2713Seattle-Tacoma, WA99,280 0.767 76.89% 5.41% 
2838West Palm Beach-Ft. Pierce, FL97,190 0.750 77.64% 12.52% 
29125Bakersfield, CA90,440 0.698 78.33% 40.57% 
3031Salt Lake City, UT89,410 0.690 79.02% 9.47% 
3122Portland, OR87,110 0.673 79.70% 7.33% 
3230Hartford and New Haven, CT82,870 0.640 80.34% 8.20% 
3364Ft. Myers-Naples, Fl69,220 0.535 80.87% 13.84% 
34124Monterey-Salinas, CA68,800 0.531 81.40% 30.26% 
35188Laredo, TX64,690 0.500 81.90% 92.69% 
36164Yuma, AZ-El Centro, CA64,350 0.497 82.40% 54.40% 
3726Raleigh-Durham (Fayetteville), NC63,090 0.487 82.89% 5.69% 
38142Palm Springs, CA62,570 0.483 83.37% 38.84% 
3924Charlotte, NC60,060 0.464 83.83% 5.23% 
40155Odessa-Midland, TX55,580 0.429 84.26% 38.68% 
4192Colorado Springs-Pueblo, CO52,770 0.407 84.67% 15.77% 
4235Milwaukee, WI52,040 0.402 85.07% 5.77% 
4311Detroit, MI51,540 0.398 85.47% 2.73% 
44120Santa Barbara-Santa Maria-San Luis Obispo, CA51,480 0.398 85.87% 21.33% 
4589Waco-Temple-Bryan, TX51,470 0.397 86.26% 15.16% 
4615Minneapolis-St. Paul, MN49,070 0.379 86.64% 2.83% 
47143Lubbock, TX47,020 0.363 87.01% 29.69% 
4832Kansas City, MO46,600 0.360 87.37% 4.95% 
49131Amarillo, TX45,040 0.348 87.71% 23.40% 
5053Providence, RI-New Bedford, MA43,560 0.336 88.05% 7.03% 
51126Yakima-Pasco-Richland-Kennewick, WA43,490 0.336 88.39% 19.81% 
5245Oklahoma City, OK42,230 0.326 88.71% 6.08% 
5346Greensboro-High Point-Winston Salem, NC37,420 0.289 89.00% 5.41% 
5469Wichita-Hutchinson, KS Plus37,180 0.287 89.29% 8.21% 
55108Reno, NV37,000 0.286 89.57% 13.68% 
5629Nashville, TN35,900 0.277 89.85% 3.52% 
5725Indianapolis, IN33,950 0.262 90.11% 3.03% 
5818Cleveland-Akron (Canton), OH33,380 0.258 90.37% 2.19% 
5941Grand Rapids-Kalamazoo-Battle Creek, MI32,730 0.253 90.62% 4.42% 
6047Jacksonville, FL31,100 0.240 90.86% 4.58% 
6151New Orleans, LA29,170 0.225 91.09% 4.60% 
6227Baltimore, MD28,270 0.218 91.31% 2.59% 
63111Springfield-Holyoke, MA28,170 0.218 91.53% 10.71% 
6439Harrisburg-Lancaster-Lebanon-York, PA27,480 0.212 91.74% 3.70% 
6536Greenville-Spartanburg, SC-Asheville, NC-Anderson,SC27,330 0.211 91.95% 3.16% 
6671Honolulu, HI26,430 0.204 92.15% 6.10% 
67109Tyler-Longview(Lufkin and Nacogdoches), TX24,910 0.192 92.34% 9.30% 
6861Tulsa, OK24,080 0.186 92.53% 4.56% 
69112Boise, ID22,720 0.175 92.71% 8.65% 
70100Ft. Smith-Fayetteville-Springdale-Rogers, AR22,530 0.174 92.88% 7.55% 
7176Omaha, NE22,420 0.173 93.05% 5.46% 
7243Norfolk-Portsmouth-Newport News, VA21,300 0.164 93.22% 3.00% 
7321St. Louis, MO19,910 0.154 93.37% 1.59% 
7475Spokane, WA19,730 0.152 93.52% 4.70% 
75165Abilene-Sweetwater, TX18,990 0.147 93.67% 16.34% 
7634Columbus, OH18,460 0.143 93.81% 2.04% 
77130Chico-Redding, CA17,890 0.138 93.95% 9.04% 
7891South Bend-Elkhart, IN16,780 0.130 94.08% 4.99% 
7950Memphis, TN16,630 0.128 94.21% 2.49% 
8073Toledo, OH16,340 0.126 94.33% 3.86% 
81198San Angelo, TX15,990 0.123 94.46% 29.30% 
8258Richmond-Petersburg, VA15,650 0.121 94.58% 2.83% 
8340Birmingham (Anniston and Tuscaloosa), AL15,130 0.117 94.70% 2.04% 
8480Rochester, NY14,940 0.115 94.81% 3.81% 
8582Shreveport, LA14,680 0.113 94.92% 3.80% 
8652Buffalo, NY14,470 0.112 95.04% 2.29% 
8754Wilkes Barre-Scranton, PA14,330 0.111 95.15% 2.41% 
8886Chattanooga, TN14,140 0.109 95.26% 3.87% 
8949Louisville, KY14,040 0.108 95.47% 2.10% 
8956Little Rock-Pine Bluff, AR14,040 0.108 95.36% 2.49% 
9172Des Moines-Ames, IA13,660 0.105 95.58% 3.16% 
92134Rockford, IL13,450 0.104 95.68% 7.11% 
93149Wichita Falls, TX-Lawton, OK13,440 0.104 95.78% 8.70% 
9499Davenport, IA-Rock Island-Moline, IL13,270 0.102 95.89% 4.30% 
9533Cincinnati, OH13,140 0.101 95.99% 1.43% 
9696Savannah, GA13,000 0.100 96.09% 4.04% 
9757Albany-Schenectady-Troy, NY12,720 0.098 96.19% 2.30% 
9860Mobile, AL-Pensacola (Ft. Walton Beach), FL12,440 0.096 96.28% 2.33% 
9981Huntsville-Decatur (Florence), AL12,150 0.094 96.38% 3.11% 
100105Lincoln and Hastings-Kearney, NE11,870 0.092 96.47% 4.22% 
10185Madison, WI11,250 0.087 96.55% 2.98% 
102103Greenville-New Bern-Washington, NC11,040 0.085 96.64% 3.80% 
103204Victoria, TX10,810 0.083 96.72% 34.25% 
10468Flint-Saginaw-Bay City, MI10,760 0.083 96.81% 2.35% 
105141Beaumont-Port Arthur, TX10,720 0.083 96.89% 6.41% 
10623Pittsburgh, PA10,270 0.079 96.97% 0.89% 
10779Columbia, SC10,150 0.078 97.05% 2.55% 
10870Green Bay-Appleton, WI10,090 0.078 97.12% 2.28% 
109106Tallahassee, FL-Thomasville, GA10,010 0.077 97.20% 3.57% 
11059Knoxville, TN9,370 0.072 97.27% 1.70% 
111119Eugene, OR9,260 0.072 97.34% 3.83% 
112140Medford-Klamath Falls, OR9,150 0.071 97.42% 5.29% 
113107Ft. Wayne, IN9,070 0.070 97.49% 3.31% 
114136Topeka, KS9,060 0.070 97.56% 5.03% 
11562Lexington, KY8,770 0.068 97.62% 1.73% 
116193Twin Falls, ID8,720 0.067 97.69% 13.47% 
117162Idaho Falls-Pocatello, ID8,700 0.067 97.76% 6.86% 
118104Myrtle Beach-Florence, SC8,060 0.062 97.82% 2.80% 
11974Springfield, MO8,040 0.062 97.88% 1.90% 
120150Anchorage, AK7,880 0.061 97.94% 5.20% 
121115Lansing, MI7,770 0.060 98.06% 3.06% 
121148Sioux City, IA7,770 0.060 98.00% 5.02% 
12395Baton Rouge, LA7,660 0.059 98.12% 2.34% 
12397Charleston, SC7,660 0.059 98.18% 2.46% 
125160Gainesville, FL7,600 0.059 98.24% 5.92% 
12684Champaign and Springfield-Decatur, IL7,280 0.056 98.30% 1.89% 
127184Grand Junction-Montrose, CO7,240 0.056 98.35% 9.65% 
12883Syracuse, NY6,950 0.054 98.41% 1.80% 
12967Roanoke-Lynchburg, VA6,640 0.051 98.46% 1.44% 
13065Dayton, OH5,890 0.046 98.50% 1.22% 
131145Albany, GA5,850 0.045 98.55% 3.73% 
132197Cheyenne, WY-Scottsbluff, NE5,570 0.043 98.59% 10.18% 
13388Cedar Rapids-Waterloo-Iowa City and Dubuque, IA5,480 0.042 98.63% 1.58% 
134114Augusta, GA5,470 0.042 98.67% 2.14% 
135161Sherman, TX-Ada, OK5,280 0.041 98.72% 4.13% 
136128Columbus, GA4,880 0.038 98.75% 2.28% 
137147Joplin, MO-Pittsburg, KS4,780 0.037 98.79% 3.07% 
138144Salisbury, MD4,770 0.037 98.83% 3.01% 
139132Wilmington, NC4,760 0.037 98.86% 2.51% 
14078Paducah, KY-Cape Girardeau, MO-Harrisburg, IL4,590 0.035 98.90% 1.15% 
141116Peoria-Bloomington, IL4,370 0.034 98.93% 1.76% 
14290Jackson, MS4,360 0.034 98.97% 1.30% 
143122Macon, GA4,280 0.033 99.03% 1.79% 
143113Sioux Falls (Mitchell), SD4,280 0.033 99.00% 1.64% 
14577Portland-Auburn, ME3,890 0.030 99.06% 0.95% 
146195Eureka, CA3,790 0.029 99.09% 6.20% 
147163Biloxi-Gulfport, MS3,780 0.029 99.12% 3.08% 
148110Youngstown, OH3,690 0.029 99.15% 1.38% 
149191Lafayette, IN3,660 0.028 99.18% 5.53% 
150121Fargo-Valley City, ND3,590 0.028 99.21% 1.49% 
150153Rochester, MN-Mason City, IA-Austin, MN3,590 0.028 99.23% 2.49% 
152151Panama City, FL3,580 0.028 99.26% 2.43% 
153123Lafayette, LA3,490 0.027 99.29% 1.52% 
15463Charleston-Huntington, WV3,480 0.027 99.32% 0.69% 
155178Harrisonburg, VA3,440 0.027 99.34% 3.68% 
15693Tri-Cities, TN-VA3,390 0.026 99.37% 1.01% 
157169Billings, MT3,270 0.025 99.39% 3.04% 
158102Evansville, IN3,200 0.025 99.42% 1.10% 
15994Burlington, VT-Plattsburgh, NY3,160 0.024 99.44% 0.96% 
160118Montgomery-Selma, AL3,090 0.024 99.47% 1.26% 
161189Bend, OR2,960 0.023 99.49% 4.42% 
162133Columbus-Tupelo-West Point, MS2,690 0.021 99.51% 1.42% 
163117Traverse City-Cadillac, MI2,400 0.019 99.53% 0.98% 
164137Columbia-Jefferson City, MO2,390 0.018 99.57% 1.34% 
164138Monroe, LA-El Dorado, AR2,390 0.018 99.55% 1.35% 
166196Casper-Riverton, WY2,370 0.018 99.58% 4.26% 
167172Dothan, AL2,190 0.017 99.60% 2.15% 
167146Erie, PA2,190 0.017 99.64% 1.40% 
167170Utica, NY2,190 0.017 99.62% 2.09% 
170174Rapid City, SD2,180 0.017 99.65% 2.22% 
170157Binghamton, NY2,180 0.017 99.69% 1.59% 
170179Alexandria, LA2,180 0.017 99.67% 2.40% 
173166Missoula, MT2,070 0.016 99.70% 1.85% 
174183Charlottesville, VA1,980 0.015 99.72% 2.61% 
175167Hattiesburg-Laurel, MS1,890 0.015 99.73% 1.69% 
175101Johnstown-Altoona, PA1,890 0.015 99.75% 0.64% 
177127La Crosse-Eau Claire, WI1,800 0.014 99.76% 0.84% 
178202Fairbanks, AK1,750 0.014 99.78% 4.83% 
179175Lake Charles, LA1,680 0.013 99.79% 1.75% 
180135Wausau-Rhinelander, WI1,600 0.012 99.80% 0.87% 
181182Bowling Green, KY1,590 0.012 99.81% 1.95% 
182181Jonesboro, AR1,490 0.012 99.82% 1.81% 
183199Mankato, MN1,400 0.011 99.84% 2.68% 
183177Watertown, NY1,400 0.011 99.85% 1.49% 
185173Jackson, TN1,390 0.011 99.86% 1.41% 
186200Ottumwa, IA-Kirksville, MO1,290 0.010 99.87% 2.51% 
186152Terre Haute, IN1,290 0.010 99.88% 0.89% 
188190Butte-Bozeman, MT1,270 0.010 99.89% 1.92% 
189158Minot-Bismarck-Dickinson(Williston), ND1,200 0.009 99.90% 0.88% 
189186Lima, OH1,200 0.009 99.91% 1.68% 
191201St. Joseph, MO1,090 0.008 99.91% 2.25% 
192139Duluth, MN-Superior, WI1,000 0.008 99.92% 0.57% 
193192Great Falls, MT990 0.008 99.93% 1.52% 
194154Bangor, ME900 0.007 99.94% 0.62% 
194171Quincy, IL-Hannibal, MO-Keokuk, IA900 0.007 99.94% 0.88% 
196156Bluefield-Beckley-Oak Hill, WV800 0.006 99.96% 0.56% 
196176Elmira, NY800 0.006 99.96% 0.84% 
196187Greenwood-Greenville, MS800 0.006 99.95% 1.14% 
199185Meridian, MS700 0.005 99.97% 0.97% 
199168Clarksburg-Weston, WV700 0.005 99.97% 0.64% 
201159Wheeling, WV-Steubenville, OH600 0.005 99.98% 0.45% 
202209North Platte, NE590 0.005 99.98% 3.84% 
203207Juneau, AK580 0.005 99.99% 2.29% 
204194Parkersburg, WV400 0.003 99.99% 0.62% 
204180Marquette, MI400 0.003 99.99% 0.45% 
206206Helena, MT390 0.003 100.00% 1.41% 
207205Presque Isle, ME200 0.002 100.00% 0.64% 
208203Zanesville, OH100 0.001 100.00% 0.31% 
208210Glendive, MT100 0.001 100.00% 2.54% 
208208Alpena, MI100 0.001 100.00% 0.57% 

Source: Nielsen Media Research - NSI, Jan, 2010
*Ranked by Hispanic TV Households

 

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