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TV Basics: Television Households
In 1950, television penetration of U.S. households was only 9.0%. It didn’t take long to grow, however, and within only five years it was up to 64.5%. By 1965 it reached 92.6%, and from there it has grown to its current 98.2% level.
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© 2008, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
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