TV Basics: Multi-Set & VCR Households
TV households with two or more sets accounted for only 1% of the total in 1950. It grew to 50.1% by 1980, and now accounts for 82.5%. VCR penetration grew from 1.1% in 1980 to 68.6% in 1990. Penetration is beginning to drop off from 88.6% in 2006 to 78.7% in 2008.
 
MULTI-SET
    VCR
Year
  (000)
% TVHH
  (000)
% TVHH  
1950
40
  
1.0
  
—
  
—
  
1955
875
  
2.9
  
—
  
 —
  
1960
5,500
  
 12.0
  
—
  
—
  
1965
10,225
  
 19.4
  
—
  
—
  
1970
18,840
  
 32.2
  
—
  
—
  
1975
28,360
  
 41.4
  
—
  
—
  
1980
38,260
  
 50.1
  
840
  
1.1
  
1985
48,220
  
 56.8
  
17,740
  
20.9
  
1990
60,140
  
 65.3
  
63,180
  
68.6
  
1995
67,639
  
 70.9
  
77,270
  
81.0
  
1996
69,720
  
 72.2
  
78,830
  
82.2
  
1997
71,780
  
 74.0
  
81,670
  
84.2
  
1998
72,420
  
 73.9
  
82,910
  
84.6
  
1999
73,850
  
 74.3
  
84,140
  
84.6
  
2000
76,200
  
 75.6
  
85,810
  
85.1
  
2001
76,750
  
 75.1
  
88,120
  
86.2
  
2002
78,400
  
 74.3
  
96,190
  
91.2
  
2003
80,290
  
75.2
  
97,630
  
91.5
  
2004
82,830
  
76.4
  
98,400
  
90.8
  
2005
86,620
  
79.0
  
98,860
  
90.2
  
2006
89,470
  
81.1
  
97,690
  
88.6
  
2007
91,900
  
82.5
  
95,210
  
85.5
  
2008
93,010
  
82.5
  
88,760
  
78.7
  
Source: Nielsen Media Research-NTI, Jan. each year

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