Internet Usage & Access
74.7 million HHs had Internet access by the end of 3Q08. It is estimated that 87.1 million HHs will have Internet access by 2014.
Source: MAGNA Global’s On Demand Quarterly 3Q08 (12/08 edition)

48% of Americans use the Internet more than one hour per day compared to 26% in 2002.
Source: Gallup Poll, gallup.com 1/2/09

Blog Usage
54% of Internet users in the U.S. read blogs in 2008; that number is estimated to grow to 67% in 2012.
Source: eMarketer 4/08

Broadband Penetration
68.3 million HHs were estimated to have broadband as of September 2008. Broadband access is expected to grow to 86.2 million HHs by the end of 2014.
Source: MAGNA Global’s On Demand Quarterly 3Q08 (12/08 edition)

Click Fraud
The industry click fraud rate climbed to 17.1% in 4Q08 and is at the highest recorded level since tracking began in 2006.
Source: Media Post’s Online Media Daily 1/28/09

Internet Protocol TV (IPTV) Subscribers
U.S. IPTV paid subscribers totaled 1.2 million in 2007 and 3.3 million in 2008. It is predicted to grow to 12.7 million in 2012.
Source: eMarketer 4/08

Podcast Usage
37% of Americans are aware of podcasting and 18% have listened to a podcast. Nearly one in ten have listened to a podcast in the last month, equaling 23 million listeners age 12 and older.
Source: Arbitron/Edison Media Research 4/08

Social Networking Sites Usage
More than 50% of the U.S. population uses social networking sites, and over 75% of users logged in once a week.
Source: IDC Survey cited in eMarketer 12/5/08

Social network users (ages 3+) numbered 85.9 million in the U.S. in 2008. The projection for 2011 is 104.7 million users.
Source: eMarketer November 2008

Online Video Usage & Penetration
There were 40.4 million VOD HHs with true VOD (not including simulated VOD from DirecTV and EchoStar) at the end of 3Q08.
Source: MAGNA Global’s On Demand Quarterly 3Q08 (12/08 edition)

U.S. Internet users viewed 12.7 billion online videos in November 2008, up more than a third over November 2007.
Source: comScore Networks data cited in eMarketer 1/15/09