|
|
 |
|
|
 |
|
Mobile Subscribers Watching Video on a Mobile Phone:
Overall Usage Number of Users 2+ (in 000’s) – Monthly Reach |
|
Q1 2010
|
Q1 2009 |
|
|
20,284
|
13,419 |
|
Monthly Time Spent in Hours:Minutes Per Users 2+
|
|
|
Q1 2009 |
|
|
3:37
|
3:37 |
|
Monthly Time Spent in Hours:Minutes Q1 2010
|
T13-17 |
A18-24 |
A25-34 |
A35-49 |
A50-64 |
A65+ |
7:13 |
5:47 |
3:15 |
2:53 |
2:10 |
1:44 |
Video Audience Composition - Age Q1 2010
|
T13-17 |
A18-24 |
A25-34 |
A35-49 |
A50-64 |
A65+ |
19% |
15% |
29% |
26% |
10% |
2% |
Video Audience Composition - Gender 1Q 2010
|
|
Female 2+
|
Male 2+ |
|
|
45%
|
55% |
|
|
Source: The Nielsen Company A2/M2 Three Screen Report 1Q’10
Local is where the action is!
Local Mobile Advertising |
|
2009
|
2014 (forecast) |
|
|
$285 million
|
$11.3 billion |
|
|
Source: May’10 Borrell Associates
|
 Click here
|
 |
|
|
|
© 2010, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
|
|
|
TVB Members:
