TV Basics: Room Locations of TV Sets The average American home is now equipped with a record number of television sets. The popularity of the flat screen has made it even easier to put televisions in non-traditional places. For the advertiser, this means an even greater opportunity to target the right audience at the right time. The table below shows that 73% of TV households have a set in the living room, while 26% of the sets in homes are in the living room.

Source: Knowledge Networks/SRI, The Home Technology Monitor™ 2007
Ownership and Trend Report
(Excludes Alaska and Hawaii)

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