TV Basics: Reach – Broadcast vs. Cable
While cable penetration (wired and unwired) currently stands at approximately 87% of TV households, no individual cable network cumes to anything near that by the end of an average week. Not one cable network tops 40%. By contrast, 4 of the 6 major broadcast networks reach over 70%.


Source: Nielsen Media Research Television Activity Report, NHI 1st Q, 2007
*Mo-Su 24 hours; Some cable networks use customized dayparts

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