TV Basics: Alternate Delivery Systems – Local
While national ADS penetration is currently at the 23.3% level, many markets have already reached, and passed, the 30% level. It’s important for local advertisers to know that ADS homes in their markets are not seeing ads inserted in the local cable systems.

Jul 2008   Percent of DMA TV Households*   Subscription TV
Households**
DMA
Rank		 DMA
Name		 %
Cable+ ADS		 %
Wired Cable		 %
ADS		   %
Wired Cable		 %
ADS
   
164            Abilene-Sweetwater 87.3   41.9   46.2   48.0   52.9  
146            Albany, GA 93.0   59.1   34.5   63.6   37.1  
56            Albany-Schenectady-Troy 90.9   76.4   14.9   84.0   16.4  
44            Albuquerque-Santa Fe 81.8   41.1   41.0   50.2   50.1  
180            Alexandria, LA 92.1   65.1   28.4   70.7   30.8  
208            Alpena 90.3   60.8   29.9   67.3   33.1  
131            Amarillo 86.1   46.5   40.7   54.0   47.2  
150            Anchorage 84.4   68.1   16.6   80.7   19.7  
8            Atlanta 93.9   58.0   36.4   61.8   38.8  
115            Augusta 89.4   62.3   27.8   69.7   31.0  
51            Austin 85.9   65.5   20.7   76.3   24.1  
125            Bakersfield 82.5   53.9   29.2   65.4   35.4  
24            Baltimore 88.2   70.1   18.7   79.4   21.2  
152            Bangor 78.2   43.7   35.1   55.8   44.9  
94            Baton Rouge 93.2   75.2   18.6   80.6   20.0  
141            Beaumont-Port Arthur 89.1   60.8   29.1   68.2   32.6  
192            Bend, OR 87.5   66.0   22.3   75.5   25.5  
170            Billings 85.8   53.9   32.4   62.9   37.8  
160            Biloxi-Gulfport 92.2   67.1   26.3   72.8   28.5  
156            Binghamton 92.8   76.0   17.5   81.9   18.8  
40            Birmingham (Ann and Tusc) 92.2   50.1   42.6   54.4   46.2  
155            Bluefield-Beckley-Oak Hill 94.4   68.9   27.1   73.0   28.7  
113            Boise 73.3   31.8   42.1   43.4   57.4  
7            Boston (Manchester) 94.7   83.4   12.5   88.1   13.2  
183            Bowling Green 88.2   67.7   21.1   76.8   24.0  
50            Buffalo 90.0   61.8   28.8   68.7   32.0  
92            Burlington-Plattsburgh 87.5   50.1   37.9   57.3   43.3  
194            Butte-Bozeman, MT 80.0   44.9   35.8   56.1   44.7  
198            Casper-Riverton 91.2   63.0   28.7   69.1   31.5  
87            Cedar Rapids-Wtrlo-IWC&Dub 86.2   59.5   27.4   68.9   31.7  
84            Champaign&Sprngfld-Decatur 89.6   59.9   30.3   66.9   33.8  
100            Charleston, SC 90.5   64.7   26.6   71.5   29.4  
65            Charleston-Huntington 93.3   58.9   35.2   63.1   37.7  
25            Charlotte 90.2   60.0   30.7   66.6   34.1  
181            Charlottesville 88.4   53.5   35.9   60.5   40.6  
86            Chattanooga 90.0   61.1   29.4   67.9   32.7  
196            Cheyenne, WY-Scottsbluff, 90.6   63.9   27.4   70.5   30.2  
3            Chicago 86.2   61.1   26.1   70.9   30.3  
130            Chico-Redding 82.8   35.3   47.9   42.7   57.9  
33            Cincinnati 84.0   59.0   25.3   70.3   30.2  
166            Clarksburg-Weston 92.9   54.9   38.5   59.0   41.4  
17            Cleveland-Akron (Canton) 89.6   69.9   20.0   78.0   22.4  
93            Colorado Springs-Pueblo 83.0   45.2   38.5   54.4   46.3  
81            Columbia, SC 87.6   51.6   36.8   58.9   42.0  
137            Columbia-Jefferson City 82.3   36.6   46.2   44.5   56.1  
128            Columbus, GA 91.6   71.9   20.3   78.5   22.2  
32            Columbus, OH 88.7   67.5   21.6   76.0   24.3  
133            Columbus-Tupelo-West Point 90.6   37.3   54.1   41.2   59.7  
129            Corpus Christi 89.8   68.3   22.0   76.1   24.5  
5            Dallas-Ft. Worth 79.4   41.9   38.5   52.7   48.4  
96            Davenport-R.Island-Moline 85.7   57.0   29.4   66.6   34.3  
62            Dayton 82.3   62.5   20.1   75.9   24.4  
18            Denver 87.5   54.6   33.4   62.4   38.1  
71            Des Moines-Ames 80.4   44.9   36.1   55.8   44.9  
11            Detroit 89.3   66.1   23.8   74.0   26.7  
172            Dothan 92.3   67.1   25.9   72.7   28.1  
138            Duluth-Superior 77.5   41.6   36.4   53.7   46.9  
98            El Paso (Las Cruces) 67.9   45.3   23.4   66.7   34.5  
173            Elmira (Corning) 92.6   71.9   21.4   77.6   23.1  
142            Erie 84.3   58.6   26.3   69.5   31.3  
120            Eugene 82.0   48.9   33.5   59.7   40.9  
195            Eureka 84.7   63.3   22.4   74.7   26.4  
101            Evansville 87.5   53.5   34.3   61.2   39.3  
203            Fairbanks 63.2   42.7   20.7   67.5   32.8  
119            Fargo-Valley City 86.5   56.2   30.6   64.9   35.4  
66            Flint-Saginaw-Bay City 86.7   60.4   26.9   69.6   31.0  
55            Fresno-Visalia 77.0   39.0   38.8   50.7   50.5  
63            Ft. Myers-Naples 94.9   69.8   26.9   73.5   28.3  
102            Ft. Smith-Fay-Sprngdl-Rgrs 89.1   52.1   37.7   58.5   42.3  
107            Ft. Wayne 78.5   45.0   34.1   57.3   43.4  
162            Gainesville 90.3   60.6   30.2   67.2   33.4  
210            Glendive 90.5   73.8   17.0   81.5   18.8  
187            Grand Junction-Montrose 85.4   54.3   31.7   63.6   37.1  
39            Grand Rapids-Kalmzoo-B.Crk 82.4   53.7   29.2   65.2   35.4  
191            Great Falls 85.9   46.6   39.8   54.3   46.3  
70            Green Bay-Appleton 78.7   49.5   29.6   62.8   37.6  
46            Greensboro-H.Point-W.Salem 89.2   62.4   27.4   69.9   30.7  
105            Greenville-N.Bern-Washngtn 88.0   56.4   32.3   64.1   36.7  
36            Greenvll-Spart-Ashevll-And 89.1   47.4   42.0   53.2   47.2  
184            Greenwood-Greenville 91.6   63.2   29.4   69.0   32.0  
88            Harlingen-Wslco-Brnsvl-McA 65.9   40.8   26.0   62.0   39.5  
41            Harrisburg-Lncstr-Leb-York 90.6   70.4   20.8   77.7   22.9  
178            Harrisonburg 88.4   61.3   28.2   69.3   31.9  
29            Hartford & New Haven 94.3   80.5   14.3   85.4   15.1  
168            Hattiesburg-Laurel 88.4   47.6   43.1   53.8   48.7  
206            Helena 80.8   56.0   25.4   69.3   31.4  
73            Honolulu 94.7   89.6   5.3   94.6   5.6  
10            Houston 77.5   51.8   27.4   66.8   35.3  
83            Huntsville-Decatur (Flor) 91.4   57.2   34.5   62.6   37.8  
163            Idaho Falls-Pocatello 80.7   36.5   44.8   45.2   55.6  
26            Indianapolis 85.7   55.4   30.7   64.6   35.9  
90            Jackson, MS 89.9   45.2   45.7   50.3   50.9  
174            Jackson, TN 91.3   61.9   30.1   67.7   33.0  
49            Jacksonville, Brunswick 91.0   61.3   30.5   67.4   33.5  
99            Johnstown-Altoona 94.9   66.4   28.9   70.0   30.5  
182            Jonesboro 91.3   60.9   31.1   66.7   34.1  
145            Joplin-Pittsburg 78.8   37.9   41.7   48.1   52.8  
207            Juneau, AK 88.2   69.4   19.1   78.7   21.6  
31            Kansas City 85.8   61.4   24.8   71.5   29.0  
58            Knoxville 90.5   59.5   31.6   65.7   34.9  
127            La Crosse-Eau Claire 82.9   54.0   29.5   65.1   35.5  
189            Lafayette, IN 88.7   68.6   20.7   77.3   23.4  
123            Lafayette, LA 92.5   61.5   31.4   66.5   34.0  
176            Lake Charles 92.7   67.0   27.0   72.3   29.1  
112            Lansing 83.6   53.5   30.6   64.0   36.6  
188            Laredo 76.0   61.0   16.1   80.3   21.1  
43            Las Vegas 90.4   67.9   23.0   75.0   25.4  
64            Lexington 91.8   54.2   38.1   59.1   41.6  
185            Lima 91.3   71.8   20.0   78.6   21.9  
104            Lincoln & Hstngs-Krny Plus 88.0   56.3   32.2   64.0   36.6  
57            Little Rock-Pine Bluff 88.0   43.1   45.5   49.0   51.7  
2            Los Angeles 84.5   50.5   35.2   59.7   41.6  
48            Louisville 87.7   62.2   25.9   70.9   29.5  
148            Lubbock 79.5   42.8   37.3   53.8   46.9  
121            Macon 90.9   55.8   35.8   61.3   39.3  
85            Madison 80.9   51.1   30.1   63.2   37.2  
199            Mankato 86.3   65.4   21.4   75.8   24.9  
179            Marquette 92.5   70.0   23.4   75.7   25.3  
140            Medford-Klamath Falls 87.1   44.2   43.4   50.8   49.9  
47            Memphis 86.1   51.5   35.3   59.8   41.0  
186            Meridian 88.3   39.3   50.7   44.5   57.4  
16            Miami-Ft. Lauderdale 91.9   64.1   30.1   69.7   32.7  
34            Milwaukee 79.3   62.9   16.8   79.2   21.2