TV Basics: Television – Top Ad Medium
Newspapers had been the No. 1 ad medium in the U.S. since 1776. In 1994 the advertising community, voting with their dollars, made TV No. 1 for the first time. Television’s lead over its closest competitor, Direct Mail, is over $10 billion.

 MAJOR MEDIA
2007 (In Millions)
 Television
 $70,840  
 Direct Mail
 60,225  
 Newspapers
 42,133  
 Radio
 19,152  
 Yellow Pages
 14,250  
 Magazines
 13,787  
 Internet 10,529  

Source: Universal McCann

These Universal McCann U.S. advertising reports represent all expenditures by U.S. advertisers - national, local, private individuals, etc. The expenditures, by medium, include all commissions as well as the art, mechanical and production expenses that are part of the advertising budget for each medium.

 
TV Basics: Station TV – Top TV Ad Component
The largest component of the television portion of U.S. ad volume is Local Station TV, and it has been since 1964.

 TELEVISION COMPONENTS
2007 (In Millions)
 Station TV
$24,549
  
 Cable Networks
20,614
  
 Network TV
16,643
  
 Cable Spot (Local)
5,705
  
 Syndication TV*
3,329
  

Source: Universal McCann
*Includes ION, CW & MyNetwork

These Universal McCann U.S. advertising reports represent all expenditures by U.S. advertisers - national, local, private individuals, etc. The expenditures, by medium, include all commissions as well as the art, mechanical and production expenses that are part of the advertising budget for each medium.

 

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