TV Basics: Top 25 Spot TV Advertisers*
In 2009, Verizon Communications was the top Spot TV advertiser with nearly $270 million, followed by AT&T with almost $240 million.

Rank Advertiser 2009
1 Verizon Communications Inc $ 268,670,700  
2 AT&T Inc 237,178,400  
3 Ford Motor Co Dlr Assn 228,833,200  
4 Chrysler Group LLC 223,646,400  
5 Honda Motor Co Ltd 209,075,500  
6 Toyota Motor Corp Dlr Assn 201,946,800  
7 General Mills Inc 199,744,900  
8 Comcast Corp 185,534,600  
9 McDonalds Corp 141,921,400  
10 Yum Brands Inc 132,757,300  
11 Time Warner Cable Inc 114,158,300  
12 General Motors Corp 108,760,200  
13 Toyota Motor Corp 108,286,900  
14 Toyota Motor Corp Loc Dlr 103,142,100  
15 Wendys Arbys Group Inc 90,504,500  
16 Berkshire Hathaway Inc 88,904,900  
17 Doctors Assoc Inc 83,744,900  
18 Empire Today LLC 79,653,900  
19 Nissan Motor Co Ltd 77,451,500  
20 Procter & Gamble Co 74,700,200  
21 DirecTV Group Inc 74,375,300  
22 Volkswagen AG Dlr Assn 71,572,200  
23 Hyundai Corp Dlr Assn 69,165,500  
24 ITT Educational Services Inc 69,074,500  
25 Ford Motor Co 69,023,200  
       
*Includes both local and national spot activity in the 100+ markets measured by Kantar Media.
       
Source: Television Bureau of Advertising from estimates supplied by Kantar Media.

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