TV Basics: Top 25 Spot TV Categories*
The Automotive category tops the list at over $3.6 billion, more than twice the size of No. 2 Telecommunications (close to $1.4 billion). Restaurants is No. 3, followed by Car & Truck Dealers in fourth place and Furniture Stores in fifth.

Rank
Categories
  
2007
1 Automotive $3,650,513,100  
2 Telecommunications 1,396,412,500  
3 Restaurants 1,333,803,800  
4 Car & Truck Dealers 965,390,400  
5 Furniture Stores 733,153,000  
6 Insurance & Real Estate 699,307,100  
7 Financial 523,381,500  
8 Government & Organizations 479,384,700  
9 Schools, Colleges & Camps 460,968,300  
10 Travel, Hotels & Resorts 433,421,400  
11 Leisure Time Activities & Events 418,304,200  
12 Food & Food Products 403,968,400  
13 Legal Services 386,523,500  
14 Motion Pictures 351,209,600  
15 Food Stores & Supermarkets 265,271,000  
16 Media & Advertising 231,083,900  
17 Medicines & Remedies 212,276,800  
18 Home Centers & Hardware Stores 167,139,900  
19 Clothing Stores 162,831,600  
20 Toiletries & Cosmetics 153,635,000  
21 Discount Department Stores 153,237,000  
22 Department Stores 139,755,600  
23 Audio & Video Equipment 105,500,500  
24 Beer & Wine 90,169,100  
25 Soft Drinks, Candy & Snacks 73,102,200  
 

*Includes both local and national spot activity
Source: Television Bureau of Advertising from estimates supplied by TNS Media Intelligence.
Top 100 markets.

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