TV Basics: Top 25 Spot TV Categories*
The Automotive category tops the list at over $1.7 billion, while Communications/Telecommunications comes in at No. 2 with $1.3 billion. Restaurants is No. 3, followed by Car & Truck Dealers and Furniture Stores.

Rank
Categories
  
2009
1 Automotive $ 1,711,924,500  
2 Communications/Telecommunications 1,322,351,300  
3 Restaurants 1,132,257,400  
4 Car & Truck Dealers 539,614,800  
5 Furniture Stores 515,655,600  
6 Insurance 495,711,400  
7 Schools, Colleges & Camps 446,688,600  
8 Financial 440,539,300  
9 Food and Food Products 433,390,900  
10 Legal Services 411,343,700  
11 Travel, Hotels & Resorts 396,144,300  
12 Government and Organizations 388,512,700  
13 Leisure Time Activities & Events 345,339,800  
14 Food Stores & Supermarkets 256,720,200  
15 Motion Pictures 213,465,800  
16 Media & Advertising 142,770,700  
17 Prescription Medication & Pharmaceutical Houses 138,228,900  
18 Home Centers & Hardware Stores 110,783,700  
19 Political 109,240,700  
20 Household Soaps, Cleaners, Polishes & Supplies 104,146,600  
21 Clothing Stores 103,011,200  
22 Discount Department Stores 96,560,400  
23 Toiletries & Cosmetics 92,939,400  
24 Medicines and Remedies (excluding Rx) 84,718,400  
25 Department Stores 75,839,400  
 

*Includes both local and national spot activity in the 100+ markets measured by Kantar Media.

Source: Television Bureau of Advertising from estimates supplied by Kantar Media.

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