TV Basics: Top 25 Syndicated TV Categories
Medicines & Remedies, with over $782 million, tops the list of syndicated advertising categories. Toiletries & Cosmetics (over $575 million) and Food & Food Products (almost $267 million) round out the top three.

Rank
Category
  
2007
1 Medicines & Remedies $782,261,300  
2 Toiletries & Cosmetics 575,296,900  
3 Food & Food Products 266,903,800  
4 Restaurants 207,938,100  
5 Insurance & Real Estate 163,286,600  
6 Financial 163,263,800  
7 Soft Drinks, Candy & Snacks 161,863,500  
8 Motion Pictures 155,733,000  
9 Automotive 145,369,800  
10 Telecommunications 141,154,900  
11 Soaps, Cleaners & Polishes 92,148,400  
12 Household Supplies 87,736,400  
13 Clothing Stores 77,214,000  
14 Department Stores 67,713,700  
15 Discount Department Stores 58,654,600  
16 Audio & Video Equipment 57,987,800  
17 Government & Organizations 52,996,900  
18 Toys, Games & Hobbycraft 51,056,900  
19 Media & Advertising 49,206,500  
20 Household Appliances 47,083,500  
21 Apparel, Footweat & Accessories 32,201,900  
22 Schools, Colleges & Camps 31,520,800  
23 Pet Foods & Supplies 29,550,900  
24 Travel, Hotels & Resorts 23,273,600  
25 Home Centers & Hardware Stores 23,268,500  

*A direct response category
Source: Television Bureau of Advertising from estimates supplied by TNS Media Intelligence.
Top 100 markets.

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