TV Basics: Top 25 Broadcast Network TV Categories
Eight advertising categories spent more than $1 billion each on network television in 2007. Topping the list was Automotive with almost $2.8 billion; Medicines & Remedies followed with nearly $2.7 billion, and Telecommunications came in third with close to $2 billion.

Rank
Category
  
2007
1 Automotive $2,763,236,400  
2 Medicines & Remedies 2,679,833,700  
3 Telecommunications 1,971,353,800  
4 Toiletries & Cosmetics 1,557,388,800  
5 Restaurants 1,500,750,700  
6 Financial 1,392,917,000  
7 Food & Food Products 1,163,014,700  
8 Motion Pictures 1,159,923,300  
9 Insurance & Real Estate 723,608,600  
10 Soft Drinks, Candy & Snacks 713,469,500  
11 Audio & Video Equipment 533,744,600  
12 Department Stores 515,387,400  
13 Beer & Wine 417,443,600  
14 Discount Department Stores 410,521,600  
15 Computers & Software 355,519,500  
16 Travel, Hotels & Resorts 332,718,100  
17 Home Centers & Hardware Stores 329,623,700  
18 Household Supplies 298,677,800  
19 Soaps, Cleaners & Polishes 289,703,200  
20 Home Electronics & Video Stores 262,556,300  
21 Toys, Games & Hobbycraft 245,669,800  
22 Clothing Stores 215,513,900  
23 Government & Organizations 212,827,200  
24 Apparel, Footweat & Accessories 210,617,000  
25 Media & Advertising 203,119,000  

Source: Television Bureau of Advertising (TVB) from estimates supplied by TNS Media Intelligence.

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