TV Basics: Top 25 Subscription TV Categories (Network)
Medicines & Remedies, with over $1.3 billion, tops the list of subscription TV network advertising categories. Automotive (just over $1.2 billion) and Financial (just over $1 billion) round out the top three.

Rank
Category
  
2007
1 Medicines & Remedies $1,311,965,300  
2 Automotive 1,203,683,800  
3 Financial 1,046,847,100  
4 Telecommunications 1,045,711,700  
5 Food & Food Products 994,719,000  
6 Toiletries & Cosmetics 898,441,200  
7 Restaurants 875,201,800  
8 Insurance & Real Estate 863,857,400  
9 Motion Pictures 773,688,200  
10 Toys, Games & Hobbycraft 677,716,500  
11 Travel, Hotels & Resorts 484,878,400  
12 Soft Drinks, Candy & Snacks 480,481,600  
13 Audio & Video Equipment 463,298,300  
14 Soaps, Cleaners & Polishes 312,777,000  
15 Household Supplies 278,396,800  
16 Government & Organizations 247,736,800  
17 Beer & Wine 216,049,900  
18 Media & Advertising 208,262,700  
19 Computers & Software 203,519,900  
20 Apparel, Footweat & Accessories 194,181,000  
21 Household Appliances 181,883,700  
22 Home Electronics & Video Stores 170,945,700  
23 Schools, Colleges & Camps 167,093,100  
24 Home Centers & Hardware Stores 153,017,200  
25 Discount Department Stores 150,910,200  

Source: Television Bureau of Advertising (TVB) from estimates supplied by TNS Media Intelligence.

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