TV Basics:
Time Spent & Daily Reach by Major Media
Research documents the extraordinary advantage TV enjoys both in the number of adults reached and the amount of time spent with that medium every day. And TV has the broadest daily reach among Adults 18+ with 90.2%.

Source: TVB Media Comparisons Study 2008, Adults 18+

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© 2008, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.