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TV Basics: Sales Distinctions by DMA
No goods or services sold in the U.S. have equal distribution throughout all 210 television markets. There are always market sales variations based on consumer lifestyles and interests.
Listed below are examples of television markets that have above-average indices in five selected sales categories. Spot TV enables advertisers to target high-indexing markets for greater ROI.
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| Austin, TX |
49 |
439 |
| Medford-Klamath Falls, OR |
140 |
255 |
| Madison, WI |
85 |
245 |
| Las Vegas, NV |
42 |
234 |
| Phoenix, AZ |
12 |
203 |
| Bend, OR |
192 |
297 |
| Austin, TX |
49 |
234 |
| Butte-Bozeman, MT |
190 |
203 |
| Palm Springs, CA |
142 |
198 |
| West Palm Beach-Ft. Pierce, FL |
38 |
189 |
| Las Vegas, NV |
42 |
212 |
| Cheyenne-Scottsbluff, WY-NE |
198 |
187 |
| Honolulu, HI |
72 |
181 |
| Laredo, TX |
188 |
180 |
| Palm Springs, CA |
142 |
138 |
| Juneau, AK |
207 |
438 |
| Las Vegas, NV |
42 |
262 |
| Austin, TX |
49 |
173 |
| West Palm Beach-Ft. Pierce, FL |
38 |
173 |
| Miami-Ft. Lauderdale, FL |
16 |
151 |
| Missoula, MT |
166 |
231 |
| Butte-Bozeman, MT |
190 |
190 |
| Lafayette, IN |
189 |
186 |
| Columbia-Jefferson City, MO |
137 |
179 |
| Fairbanks, AK |
202 |
162 |
| Notes: CDI or Category Development Index, is derived by dividing a market's percentage of U.S. sales for a category by the market's percentage of U.S. population |
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| DMA Rankings based on Nielsen Media Research DMA Market and Demographic Rank, Sep 2008. |
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| Source: TVB analysis of sales and population data published by TradeDimensions International, Inc. - Demographics USA 2008 |
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© 2010, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
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