TV Basics
The “one stop shop” for quick reference television statistics and trends including penetration levels, time spent viewing and top programs by genre.

Notes:

1. Many tables in this booklet span 50 years. During that time many data suppliers have been bought, sold or merged. Also, many research techniques, gathering methods and time frames have changed. The "Sources" given here refer, in general, to the current source. If further clarification is needed for specific tables, please contact TVB's Research Department.
   
   
2. The Universal McCann figures used in this report include media time and space charges, plus commercial production and talent costs. They are as such estimates of advertiser expenditures, not media revenues.