 |
||
 |
||
 |
||
 |
|
|
GDP/Total Ad Expenditures/TV Ad Expenditures |
|
|
|
|
|
| National Syndication* | Cable | |||||
Year |
Millions |
% Change |
% of TV |
Millions |
% Change |
% of TV |
| 1980 | 50 | --- | 0.4 | 72 | --- | 0.6 |
| 1981 | 75 | 50.0 | 0.6 | 160 | 122.2 | 1.2 |
| 1982 | 150 | 100.0 | 1.0 | 290 | 81.3 | 2.0 |
| 1983 | 300 | 100.0 | 1.8 | 452 | 55.9 | 2.7 |
| 1984 | 420 | 40.0 | 2.1 | 733 | 62.2 | 3.7 |
| 1985 | 520 | 23.8 | 2.4 | 989 | 34.9 | 4.6 |
| 1986 | 600 | 15.4 | 2.6 | 1,173 | 18.6 | 5.1 |
| 1987 | 762 | 27.0 | 3.1 | 1,321 | 12.6 | 5.4 |
| 1988 | 901 | 18.2 | 3.4 | 1,641 | 24.2 | 6.3 |
| 1989 | 1,288 | 43.0 | 4.7 | 2,095 | 27.7 | 7.6 |
| 1990 | 1,109 | -13.9 | 3.8 | 2,631 | 25.6 | 9.0 |
| 1991 | 1,253 | 13.0 | 4.4 | 3,145 | 19.5 | 11.0 |
| 1992 | 1,370 | 9.3 | 4.4 | 3,830 | 21.8 | 12.3 |
| 1993 | 1,576 | 15.0 | 4.9 | 4,451 | 16.2 | 13.7 |
| 1994 | 1,734 | 10.0 | 4.8 | 5,209 | 17.0 | 14.3 |
| 1995 | 2,016 | 16.3 | 5.2 | 6,166 | 18.4 | 15.9 |
| 1996 | 2,218 | 10.0 | 5.1 | 7,778 | 26.1 | 17.7 |
| 1997 | 2,438 | 9.9 | 5.3 | 8,750 | 12.5 | 19.2 |
| 1998 | 2,609 | 7.0 | 5.3 | 10,340 | 18.2 | 20.9 |
| 1999 | 2,870 | 10.0 | 5.5 | 12,570 | 21.6 | 23.9 |
| 2000 | 3,108 | 8.3 | 5.2 | 15,455 | 23.0 | 25.6 |
| 2001 | 3,102 | -0.2 | 5.7 | 15,736 | 1.8 | 28.8 |
| 2002 | 3,034 | -2.2 | 5.2 | 16,297 | 3.6 | 27.9 |
| 2003 | 3,434 | 13.2 | 5.7 | 18,814 | 15.4 | 31.0 |
| 2004 | 3,674 | 7.0 | 5.4 | 21,527 | 14.4 | 31.8 |
| 2005 | 3,865 |
5.2 |
5.7 |
23,654 |
9.9 |
34.8 |
| 2006 | 3,691 |
-4.5 |
5.1 |
25,025 |
5.8 |
34.8 |
| 2007 | 3,329 |
-9.8 |
4.7 |
26,319 |
5.2 |
37.2 |
* Synd. Includes Fox prior to 1990. UPN and WB added in 1995. * 1990-1999 Cable Revised * Sources: Universal McCann These Universal McCann U.S. advertising reports represent all expenditures by U.S. advertisers - national, local, private individuals, etc. The expenditures, by medium, include all commissions as well as the art, mechanical and production expenses that are part of the advertising budget for each medium.
|
||||||
     |
|||||||||||||||
|
|||||||||||||||
