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Estimated Annual U.S. Advertising Expenditures
1980-1981
(In millions of dollars) |
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1980 |
|
1981 |
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$ Mill |
|
$ Mill |
Annual
Growth/
Decline |
| Broadcast Television |
8,540.6 |
|
9,512.0 |
11.4% |
| Network Broadcast TV (a) (b) |
4,078.0 |
|
4,432.8 |
8.7% |
| Network Broadcast TV - Olympics |
25.0 |
|
0.0 |
-100.0% |
| National Syndication |
46.6 |
|
70.0 |
50.0% |
| Local Broadcast TV (d) |
4,300.2 |
|
4,983.1 |
15.9% |
| Local Broadcast TV - Political |
90.8 |
|
26.1 |
-71.2% |
| Cable Television |
70.7 |
|
157.3 |
122.5% |
| National Cable TV (a) |
62.1 |
|
138.7 |
123.3% |
| Local Cable TV (d) |
8.6 |
|
18.6 |
116.7% |
| Local Cable TV - Political |
0.0 |
|
0.0 |
|
| Radio |
3,613.0 |
|
4,139.0 |
14.6% |
| Network and Satellite Radio |
223.9 |
|
277.7 |
24.1% |
| Local Broadcast Radio |
3,389.1 |
|
3,861.3 |
13.9% |
| Digital/Online |
0.0 |
|
0.0 |
|
| National Digital/Online Media (c) |
0.0 |
|
0.0 |
|
| Local Digital/Online Media (c) |
0.0 |
|
0.0 |
|
| Direct Online Media |
0.0 |
|
0.0 |
|
| Paid Search |
0.0 |
|
0.0 |
|
| Internet Yellow Pages |
0.0 |
|
0.0 |
|
| Lead Generation |
0.0 |
|
0.0 |
|
| Newspapers |
14,793.8 |
|
16,527.9 |
11.7% |
| National Newspapers (a) |
285.7 |
|
332.9 |
16.5% |
| Local Newspapers (a) |
14,508.1 |
|
16,195.0 |
11.6% |
| Magazines (a) |
6,075.6 |
|
6,769.7 |
11.4% |
| Directories (a) |
2,522.2 |
|
2,870.1 |
13.8% |
| Direct Mail |
2,436.1 |
|
2,776.8 |
14.0% |
| Outdoor |
1,000.0 |
|
1,109.0 |
10.9% |
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|
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|
|
| Total - Excluding Political and Olympics |
38,936.2 |
|
43,835.7 |
12.6% |
| Total - Including Political and Olympics |
39,052.0 |
|
43,861.9 |
12.3% |
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| Source: Magna Global |
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| Footnotes, where applicable, as indicated by (a),(b),(c) or (d) in chart labels above |
| (a) Excludes online advertising revenues |
| (b) Excludes incemental Olympic advertising revenues |
(c) Includes Banner/Display, Sponsorship, Slotting, Mobile and Other Revenues (prior to 2000).
Excludes Paid Search and Lead Generation |
| (d) Excludes local Political advertising revenues |
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Note: TVB prepared this snapshot of advertising revenue based on information released by
MAGNA Global.
Please note that MAGNA Global will provide a forecast model (upon request),
containing a rich data history
that enables the user to vary inputs and change assumptions.
To obtain a copy of the model, contact
Brian Weiser, CFA/Global Forecasting at MAGNA Global
at brian.weiser@magnaglobal.com. |
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