Trends in Advertising Volume

Network Television Cost and CPM Trends
Primetime (M-SUN)
Average Program^*

		Households Viewing Avg. Min.	Cost Per 30 Sec.	Cost Per 1000 Homes

	1965	9,968,000	$19,700	$1.98
	1966	9,873,000	19,400	1.96
	1967	10,007,000	20,400	2.04
	1968	11,260,000	22,200	1.97
	1969	11,040,000	22,800	2.07

	1970	11,430,000	24,000	2.10
	1971	12,000,000	21,700	1.81
	1972	12,790,000	25,100	1.96
	1973	12,600,000	28,900	2.29
	1974	13,380,000	30,400	2.27

	1975	13,500,000	32,200	2.39
	1976	13,720,000	33,000	2.41
	1977	14,380,000	42,300	2.94
	1978	14,620,000	45,700	3.12
	1979	14,910,000	58,100	3.89

	1980	15,240,000	57,900	3.79
	1981	14,720,000	60,700	4.12
	1982	14,140,000	69,900	4.94
	1983	15,150,000	81,300	5.36
	1984	14,530,000	107,500	7.39

	1985	14,510,000	94,700	6.52
	1986	14,460,000	98,500	6.81
	1987	14,290,000	100,100	7.00
	1988	13,250,000	109,000	8.22
	1989	13,060,000	109,400	8.37

	1990	12,540,000	122,200	9.74
	1991	11,810,000	106,400	9.00
	1992⁽¹⁾	12,020,000	93,700	7.79
	1993	11,070,000	92,700	8.37
	1994	12,710,000	97,200	7.64

	1995	10,860,000	95,500	8.79
	1996	9,940,000	101,400	10.20
	1997	9,530,000	106,500	11.18
	1998	9,640,000	121,300	12.59
	1999⁽²⁾	8,256,000	110,700	13.41

	2000⁽³⁾	6,134,000	82,300	13.42
	2001	5,885,000	88,700	15.07
	2002	6,472,000	108,700	16.79
	2003	5,822,000	89,100	15.31
	2004	6,070,000	120,500	19.85

	2005	6,043,000	129,600	21.45
	2006⁽⁴⁾	5,670,000	127,800	22.55
	2007	5,151,000	117,800	22.87
	2008	4,384,000	114,900	26.22
	2009	4,562,000	103,700	22.72

	2010	5,248,000	103,600	19.74
* Regular programs & specials SOURCE: NIELSEN MEDIA RESEARCH, FEBRUARY EACH YEAR Notes: (1) FOX added in 1992 (2) WB added in 1999 (3) UPN & Pax added in 2000 (4) Univision added in 2006. Effective January 2006, all audience estimates are based on Live+7 data.