|
|
|
| Spot Television Cost and CPM Trends |
| Top 100 Markets/30-Second Commercial |
| Primetime (M-Su) |
|
TV Households |
A25-54 |
|
(000) |
% |
CPP |
CPM |
(000) |
% |
CPP |
CPM |
| 2003 |
90,618.1 |
85.94 |
22,309 |
24.62 |
105,137.0 |
86.78 |
28,646 |
27.25 |
| 2004 |
91,510.0 |
85.81 |
25,388 |
27.74 |
104,480.1 |
86.81 |
31,942 |
30.57 |
| 2005 |
93,107.7 |
85.88 |
24,181 |
25.97 |
104,906.7 |
86.95 |
34,048 |
32.46 |
| 2006 |
94,121.9 |
85.89 |
26,430 |
28.08 |
105,795.8 |
86.95 |
36,207 |
34.22 |
| 2007 |
94,718.4 |
85.94 |
32,663 |
34.48 |
106,040.6 |
86.92 |
36,515 |
34.43 |
| 2008 |
95,720.8 |
85.97 |
26,484 |
27.67 |
106,547.3 |
86.95 |
38,350 |
35.99 |
| 2009 |
97,039.5 |
86.03 |
29,434 |
30.33 |
107,297.3 |
86.99 |
42,685 |
39.78 |
| 2010 |
98,444.1 |
86.01 |
26,343 |
26.76 |
108,261.7 |
87.08 |
36,631 |
33.84 |
|
| Source: SQAD Media Market Guide 1st Qtr Projections (Fall books) |
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