2004 TV Ad Revenue Figures

TOP 25
LOCAL BROADCAST TV ADVERTISERS*
Top 100 Markets
Fourth Quarter 2004

($000)
  RANK Company FOURTH QTR
2004		 FOURTH QTR
2003		 %
Change
  1 DAIMLERCHRYSLER AG 194,053.9   155,056.5   25.2%  
  2 FORD MOTOR CO DLR ASSN 141,145.8   122,595.2   15.1%  
  3 HONDA MOTOR CO LTD 133,513.2   100,544.0   32.8%  
  4 GENERAL MOTORS CORP DLR ASSN 119,500.1   104,928.7   13.9%  
  5 GENERAL MOTORS CORP 117,303.6   109,979.9   6.7%  
                 
  6 NISSAN MOTOR CO LTD 98,279.9   96,159.0   2.2%  
  7 TOYOTA MOTOR CORP DLR ASSN 97,054.8   83,121.8   16.8%  
  8 FORD MOTOR CO 82,367.7   70,626.0   16.6%  
  9 GENERAL MILLS INC 70,707.8   66,182.6   6.8%  
  10 VERIZON COMMUNICATIONS INC 63,078.2   29,078.2   116.9%  
                 
  11 TOYOTA MOTOR CORP 56,919.1   51,359.9   10.8%  
  12 PROCTER & GAMBLE CO 49,067.5   30,833.9   59.1%  
  13 YUM BRANDS INC 44,010.0   40,445.5   8.8%  
  14 HYUNDAI CORP 42,505.0   37,363.5   13.8%  
  15 MCDONALDS CORP 42,497.5   37,483.2   13.4%  
                 
  16 MAY DEPT STORES CO 41,882.0   27,383.9   52.9%  
  17 SBC COMMUNICATIONS INC 41,752.9   74,083.1   -43.6%  
  18 TIME WARNER INC 40,359.7   42,184.7   -4.3%  
  19 FEDERATED DEPT STORES INC 37,231.9   35,354.6   5.3%  
  20 WALT DISNEY CO 35,640.7   42,508.7   -16.2%  
                 
  21 DOCTORS ASSOC INC (Subway) 35,008.5   17,202.2   103.5%  
  22 BUSH FOR PRESIDENT COMMITTEE 34,591.7   0.0   N/A  
  23 KERRY FOR PRESIDENT COMMITTEE 30,347.0   967.1   3037.9%  
  24 TARGET CORP 27,162.8   29,579.2   -8.2%  
  25 CIRCUIT CITY STORES INC 25,865.9   12,449.3   107.8%  
                 
  *Includes both local and national spot activity
                 
  Source: Television Bureau of Advertising (TVB) from estimates supplied by
  TNS Media Intelligence.

 
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