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2004 TV Ad Revenue Figures |
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TOP 25
LOCAL BROADCAST TV CATEGORIES*
Top 100 Markets
Fourth Quarter 2004
| ($000) | ||||||||
| RANK | Product Classification | FOURTH QTR 2004 |
FOURTH QTR 2003 |
% CHANGE |
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| 1 | AUTOMOTIVE | 1,201,716.2 | 1,061,288.0 | 13.2% | ||||
| 2 | GOVERNMENT & ORGANIZATIONS | 512,945.0 | 138,291.1 | 270.9% | ||||
| 3 | RESTAURANTS | 367,331.4 | 318,790.5 | 15.2% | ||||
| 4 | CAR & TRUCK DEALERS | 224,114.5 | 210,005.2 | 6.7% | ||||
| 5 | TELECOMMUNICATIONS | 182,490.3 | 182,626.4 | -0.1% | ||||
| 6 | FURNITURE STORES | 179,716.6 | 168,568.4 | 6.6% | ||||
| 7 | INSURANCE & REAL ESTATE | 165,186.5 | 138,648.8 | 19.1% | ||||
| 8 | FINANCIAL | 145,473.8 | 142,430.2 | 2.1% | ||||
| 9 | FOOD & FOOD PRODUCTS | 140,847.5 | 134,279.2 | 4.9% | ||||
| 10 | DEPARTMENT STORES | 133,768.9 | 112,022.0 | 19.4% | ||||
| 11 | MEDIA AND ADVERTISING | 129,365.9 | 112,934.8 | 14.5% | ||||
| 12 | SCHOOLS, COLLEGES & CAMPS | 115,758.9 | 95,108.3 | 21.7% | ||||
| 13 | LEISURE TIME ACTIVITIES & EVENTS | 102,420.0 | 97,327.7 | 5.2% | ||||
| 14 | COMPUTERS & SOFTWARE | 93,599.1 | 50,789.5 | 84.3% | ||||
| 15 | MOTION PICTURES | 91,469.7 | 98,120.1 | -6.8% | ||||
| 16 | LEGAL SERVICES | 91,290.6 | 75,859.4 | 20.3% | ||||
| 17 | FOOD STORES & SUPERMARKETS | 86,221.1 | 77,774.4 | 10.9% | ||||
| 18 | MEDICINES & REMEDIES | 84,081.5 | 50,246.2 | 67.3% | ||||
| 19 | TRAVEL, HOTELS & RESORTS | 78,455.5 | 87,510.8 | -10.3% | ||||
| 20 | DISCOUNT DEPARTMENT STORES | 75,284.7 | 86,278.9 | -12.7% | ||||
| 21 | TOILETRIES & COSMETICS | 65,821.3 | 57,489.9 | 14.5% | ||||
| 22 | HOME ELECTRONICS & VIDEO STORES | 61,793.9 | 51,214.3 | 20.7% | ||||
| 23 | CLOTHING STORES | 59,645.9 | 59,649.7 | 0.0% | ||||
| 24 | HOME CENTERS & HARDWARE STORES | 35,800.0 | 46,991.1 | -23.8% | ||||
| 25 | SOFT DRINKS, CANDY & SNACKS | 20,080.7 | 18,538.8 | 8.3% | ||||
| *Includes both local and national spot activity | ||||||||
| Source: Television Bureau of Advertising (TVB) from estimates supplied by | ||||||||
| TNS Media Intelligence. | ||||||||
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Click here to view top 25 advertisers in the 4th quarter
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